This is a project that I completed at Full Sail University. Completed 05/22

1. PERSONAL BRAND EXPLORATION
Ryan Williams
Project & Portfolio I: Personal Branding Week 1
May 8th, 2022

2. I have always had a love for music and a passion for
helping those who make it. I know how difficult it
really is to come up with new and exciting works. I
want to help artists with their goals and imagining
themselves as genre-less because I believe it will
help them grow creatively. I have a determination to
make the world a better place through music but,
also for all living things on Earth. This led me to
create XOC WAVE (pronounced ‘shock wave’), a music
label production studio, and artist management
company, dedicated to improving artists and rooted
in an effort to combat climate change, in particular,
reducing the waste in our oceans.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
PotentialJob Titles:
• Chief Executive
• Agents and Business Managers
of Artists, Performers, and
Athletes
• Business Continuity Planner
Magician Archetype - Unique
positioning rooted in imagination of
new music related content and ways
to go about fixing the planet’s
climate issues so our future can be
transformed into a place fit for all
life to thrive.
Independent Record Label Owner
in the Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Business Professionals, Artists,
Musicians and Music Lovers
TARGET AUDIENCE
Reuben Nary
Outreach Plan:
• Establish and register XOC WAVE as an LLC since his
company Gigrealm is already a well established
partnership
• Advice by way of Direct Messaging through our
personal Instagram accounts
• Within the year 2022
PROFILE
PICTURE
Business Professional & Co-
Founder of Gigrealm
Matthew Kandel
Outreach Plan:
• Have an explanation of outlook for artists and
musicians and what their goals might be
• Text Messaging
• Within the next two years 2022-2023
PROFILE
PICTURE
Artist and DJ
James Bertrand
Outreach Plan:
• Creating a template for a song
• Have an explanation of outlook for artists and
musicians and what their goals might be
• Text Messaging
• Within the next two years 2022-2023
PROFILE
PICTURE Musician

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Getting the licenses and personnel together to
produce XOC WAVE
‣Sign around 10 artists or musicians and 5
employees to begin growing the record label
Mid Term: (2035)
• Secure a brand partnership with planned donations
to an ocean conservancy non-profit like TEAMSEAS
‣Have sales increase by 30% as a result of the
growth of artists under the label and
partnership with ocean conservancy in mind
Long Term: (2045)
• Help facilitate clean up of ocean pollution through
donations
‣Remove 10 million pieces of debris from our
oceans

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Writing & Speaking Skills
SOFT
HARD
Novice / Adept / Expert
Leadership Novice / Adept / Expert
Presentation & Spreadsheet Software Novice / Adept / Expert
Developing & Building Teams Novice / Adept / Expert
Monitoring Financial Data
SOFT
HARD
Novice / Adept / Expert
Enterprise Planning Software Novice / Adept / Expert
Networking Novice / Adept / Expert
Communication Novice / Adept / Expert

7. We help artists go ‘genre-less’ expanding
their mind AND we help the planet by
reducing waste.
PROMISE

8. CREDENTIALS
Work Experience:
• Italian Village Pizza Manager - Experience
in developing teams and leadership
• Soccer Referee - Leadership &
Communication
• Campus Recycling at the Ridges, Ohio
University - Climate Change Initiatives
Education:
• Ohio University (2015-2017)
• Cyber Security, A.S., Community College of
Allegheny County (CCAC) (2018-2020)
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• National History Day (NHD) Pennsylvania
State Champion - Documentary - Writing
and Speaking Skills
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jaune Odombrown
Noteworthy Experience:
• Production of shows on military bases
• Military Experience - Marines
• Development of The Battle Force Tracker
Ryan Williams
Industry Experience:
• Co-Founder of Rock the Base
• Founder of Smartpreneur
Education:
• Full Sail University
Skills and Proficiencies:
• Contract Negotiation - Department of Defense
• Live Performance Production - U.S. Military bases
across the world
• Establishing Goal Setting - Smartpreneur x XTC HBCU
Overall Online Presence:
• Connections with Deparment of Defense and major
artists (Paul McCartney, Katy Perry, Shakira, and
Santana) through his cofounder and friend Damon
Hinton, custom banner image, no professional
headshot on LinkedIn, very detailed profile, some
published articles, active on Facebook, owns multiple
companies & websites, customized LinkedIn URL
• Grade: Superior, 90 out of 100
Industry Experience:
• Founder of XOC WAVE
Education:
• Ohio University (2015-2017)
• Cyber Security A.S., Community College of Allegheny
County (2018-2020)
• Music Business B.S., Full Sail University (2020-2023)
Leadership Experience:
• Developing Teams
• Monitoring Financial Data
Skills and Proficiencies:
• Leadership & Communication - PA West Referee
Association
• Writing & Speaking Skills - National History Day (NHD)
• Spreadsheet & Presentation Software - no
endorsements
Overall Online Presence:
• A few connections to artists from online
conversations, no custom banner, no professional
headshot, not very detailed profile, no published
articles, active on two Instagram accounts (personal
and professional), LinkedIn URL not customized
• Grade: Poor, 20 out of 100

10. COMPETITION
Chantel Hampton
Industry Experience:
• Co-Founder of Spectrum Music Group
Education:
• Berklee College of Music
Noteworthy Experience:
• Assistant Professor at Berklee College of Music
• Live Performance Production - Jennifer Lopez & H.E.R.
• Saturday Night Live and Super Bowl Half Time Jennifer
Lopez performances
Skills and Proficiencies:
• Scheduling & Songwriting - Jennifer Lopez and H.E.R.
• Communication & Training - Berklee College of Music
• Presenting - CJ Foundation & Apollo Theatre Education
Ryan Williams
Overall Online Presence:
• At least two connections to Jennifer Lopez & H.E.R., no
custom banner image, professional headshot on
LinkedIn, very detailed profile, a few published articles,
active on Instagram & Facebook, own website,
customized LinkedIn URL
• Grade: Superior, 95 out of 100
Industry Experience:
• Founder of XOC WAVE
Education:
• Ohio University (2015-2017)
• Cyber Security A.S., Community College of Allegheny
County (2018-2020)
• Music Business B.S., Full Sail University (2020-2023)
Leadership Experience:
• Developing Teams
• Monitoring Financial Data
Skills and Proficiencies:
• Leadership & Communication - PA West Referee
Association
• Writing & Speaking Skills - National History Day (NHD)
• Spreadsheet & Presentation Software - no
endorsements
Overall Online Presence:
• A few connections to artists from online
conversations, no custom banner, no professional
headshot, not very detailed profile, no published
articles, active on two Instagram accounts (personal
and professional), LinkedIn URL not customized
• Grade: Poor, 20 out of 100

11. BRAND POSITION
[Content for music lovers who want to help the
environment. We provide a new type of record label
based on environmental protection because
greener initiatives need to start and be maintained
in every aspect of life, not just industries specific to
science or directly impacted by climate change.]
“XOC WAVE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Society of Composers, Authors, and Publishers
(ASCAP)
‣ 2025 | New York City
• Recording Industry Association of America (RIAA)
‣ 2025 | Washington D.C.
• Broadcast Music Incorporated (BMI)
‣ 2025 | New York City
Digital Marketing
• Primary Content: Music created by signed artists distributed
released through streaming platforms (Spotify, Apple Music
etc.) and then uploaded to the XOC WAVE YouTube channel along
with an accompanying music video: either real or animated
• Primary Tools: Uploading to YouTube & Instagram twice a month
• Website: My digital portfolio site will help me build my brand
awareness online through learning web development and
techniques to understand the industry. Staying up to date with
changing trends will ensure sustainable growth.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of Mentor I would want is someone who has
production experience and has a similar project to
what I want XOC WAVE to be. Establish mentorship by
the middle of 2024
Formal Education
• Music Business B.S. from Full Sail and apply for Vistage
CEO support group for small businesses by 2026.
Technical Skills
• Monitoring Financial Data - Microsoft Projects,
December 2024
• Enterprise Planning Software - Microsoft Dynamics, May
2025
• Human Resources Software - Halogen e360, December
2025
Soft Skills
• Networking - Vistage, December 2024
• Optimization of communication - Vistage, December
2024
• Applying discipline to decion-making - Vistage,
December 2024

14. Ryan Williams
Do you love music and the environment? XOC WAVE is
a new record label dedicated to helping artists grow and become genre-less
while combatting Climate Change through green solutions like plastic-free
initiatives and reducing waste in the ocean.
“

15. REFERENCES
Chief Executives. O*NET OnLine. Retrieved May 7, 2022, from https:/
/
www.onetonline.org/link/summary/11-1011.00
Agents and Business Managers of Artists, Performers, and Athletes. O*NET
OnLine. Retrieved May 7, 2022, from https:/
/www.onetonline.org/
link/details/13-1011.00
Gigrealm | LinkedIn. Retrieved May 7, 2022, from https:/
/www.linkedin.com/
company/gigrealm
Remote Senior Business Analyst for leading music company job in remote,
or at swoon. ZipRecruiter. Retrieved May 7, 2022, from https:/
/
www.ziprecruiter.com/jobs/swoon-c23fdfc8/remote-senior-
business-analyst-for-leading-music-company-b835a44b?
lvk=np1R3X6_RPYVhI_9RDZeuw.--MTVrhSdpo
Meet the grad who built two innovative businesses ... and he's not done yet.
Full Sail University. Retrieved May 8, 2022, from https:/
/
www.fullsail.edu/about/full-sail-stories/meet-the-grad-who-built-
two-innovative-businesses-and-hes-not-done-yet
Jaune Odombrown - founder | CEO - smartpreneur | LinkedIn. Retrieved May
9, 2022, from https:/
/www.linkedin.com/in/jaunelamarr
This music business instructor works with H.E.R. and Jennifer Lopez. Full
Sail University. Retrieved May 8, 2022, from https:/
/
www.fullsail.edu/about/full-sail-stories/this-music-business-
instructor-works-with-h-e-r-and-jennifer-lopez/
Letecia (Chantel) Hampton - co-founder and assistant music director -
LinkedIn. Retrieved May 8, 2022, from https:/
/www.linkedin.com/in/
letecia-hampton-a1b047a
ASCAP Music Licensing & Music Licenses. Retrieved May 8, 2022, from
https:/
/www.ascap.com/music-users
About RIAA. RIAA. Retrieved May 8, 2022, from https:/
/www.riaa.com/about-
riaa/
Music users. BMI.com. Retrieved May 8, 2022, from https:/
/www.bmi.com/
licensing
Get real results from your CEO Peer Group. Vistage. (2022, March 9).
Retrieved May 8, 2022, from https:/
/www.vistage.com/landings/
join-ceo-peer-groups/?
campaignID2=701800000017QEZ&ls=Google+AdWords&lsd=G_SE
M_Member_Nonbrand&utm_source=google&utm_campaign=acq
member&utm_medium=cpc&utm_term=business+mentors&utm_c
ontent=3q&gclid=Cj0KCQjw1N2TBhCOARIsAGVHQc7FO2dM0uH64QF
s2ieO2TK3bdKTbSoz56WyuvtZrSfSin94JfkdR9MaAiwxEALw_wcB