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1. INTERNET & IMC
ADVERTISING ON INTERNET

2. What is IMC?
Integrated marketing communication (IMC) is the process
of combining all methods of brand advertising in order to
advertise a specific product or service to a target audience.
Both facets of marketing communication work together in
integrated marketing communication to improve revenue
and reduce costs.

3. Importance of IMC
● Plays a crucial role in spreading the brand's message to a wider
audience.
● At a low cost, it goes a long way toward can brand recognition
among consumers.
● It outperforms conventional marketing methods because it focuses
not just on attracting new customers but also on maintaining a
long-term, stable relationship with them.
● Ensures a two-way conversation with customers

4. Contribution
of the internet
Many practitioners and academics
have recognised the value of using the
Internet as a strategic marketing tool
over the last 20 years. Whether we're
talking about small or large businesses
competing on a local, regional, or
global scale, the Internet serves as a
link between the company and its
stakeholders.
● Real time global
accessiblity
● Establishment of a dialogue
● Organization is not the only
source of information, as
the consumers have easy
access to multiple
information sources
through the Internet
● Interactivity

5. Methodology of IMC through Internet
1. Accumulation of article pool
2. Classification by research
strategy
3. Categorization by internet
marketing research topic

6. Benefits
● Transaction expenses are reduced.
● Provides a higher return on campaign expenditure by integrating
with the communications mix.
● To build brand loyal consumers, ensures that brand messages are
clear and consistent.
● At any contact point, has a positive effect on market understanding,
customer behaviour, and customer experiences.
● Increases market share, revenue, and sales growth by lowering the
rate of defection.
● Increases the ability to achieve higher sales, sales growth,
profitability, etc

7. Advertisements & Internet
● On October 27, 1994, the first online ad was posted. It was a banner
advertisement added to a web page
● Two-thirds (66%) of businesses invest in online advertising
● Social media advertising (86%), display advertising (80%), and paid search
marketing (66%) are the most popular online advertising channels that
businesses use
● Marketing products and services online provides the ability to target audience
based on demography, dispelling the myth that advertising is sales-oriented.

8. 1. Always #LikeAGirl
Research discovered that more than
one-half of women claimed they
experienced a decline in confidence at
puberty. The Always creative team
was drawn to the derogatory phrase
“like a girl” and developed an
integrated marketing campaign to
transform it to a phrase of
empowerment.
2. Southwest Airlines
Transfarency
The airline has a microsite for
its Transfarency campaign that
showcases the value customers
will receive by choosing
Southwest over other airlines. It
includes several sections of
informational and fun content.
Successful IMC Campaigns

9. Successful IMC Campaigns
3. Domino's AnyWare
Pizza restaurant chain Domino’s
created the “AnyWare” campaign to
help people order food in more
convenient ways. Domino’s AnyWare
allows customers to order with a
tweet, a text, Ford Sync, smart
televisions and smart watches.
4. “The Martian” Movie Prologue
The prologue campaign for “The
Martian” movie tried to overturn
historically negative box office results
for films about Mars. Using an
integrated marketing strategy, the
goal was to bring the world of the
movie to life and foster the same
excitement of the Cold War-era space
race.

10. Conclusion
The year 2019 was crucial for marketing organisations to implement an
integrated strategy, and early adoption provided a competitive
advantage. In light of today's marketing world's uncertainty, the future
of marketing lies in resolving fragmentation through intense teamwork
and coherence. Marketers are now achieving the marketing paradigm by
shifting from competition to cooperation.