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1. NIKE

2.  Nike was founded on January 25, 1964, as Blue Ribbon Sports,
by Bill Bowerman and Phil Knight, and officially became Nike, Inc.
on May 30, 1971.
 Nike, Inc. is an American multinational corporation .
 Nike is engaged in the design, development, manufacturing,
and worldwide marketing and sales of footwear, apparel,
equipment, accessories, and services.
 The company is headquartered near Beaverton, Oregon, in
the Portland metropolitan area.
 It is the world's largest supplier of athletic
shoes and apparel.

3.  Planning is the hallmark of intelligent behavior.
 An organization, in order to reach its goals, must
first set them and set them right.
 Nike sets up a periodically meeting in every half
yearly.
 The Chairman or Managing Director will present
his vision for the upcoming year, such as:-
 Cutting down costs of distribution by 5% .
 This shall be accepted by all the departmental heads
and managers.

4.  The manager has been advised to arrange for all the
necessary resources i.e. raw materials, monetary
resources, human resources as well as the managerial
expertise to help achieve the goals set under planning
process.
 Nike will then source necessary raw materials, buy new
delivery trucks or outsource delivery function altogether
to a transport corporation in order to cut down
distribution costs.

5.  This principle signifies the importance of human resource
for any organization. It outlines the procedures such as
recruitment, training and retaining the right kind of
employees for the specific jobs. It also involves preparing
them for their roles in the organization.
 Nike will recruit new designers to introduce in the
markets or it will have to retrench its delivery staff if it’s
zeroing in on the outsourcing of distribution mechanism.

6.  Here, after the plans have been laid out; necessary materials
been sorted and employees hired to perform the jobs; the
manager has to direct their efforts towards the ultimate goals of
the organization by dividing those ultimate strategic goals into
small, workable, time-bound targets.
 The directors of Nike is to perform the role of mentor and
motivator as in telling them how to do their jobs in the best
possible manner and encouraging them to perform better by
overcoming the challenges.

7.  Here, the Chief Manager would have to take steps to
coordinate the efforts by various departments so as to
ensure that they are moving in tandem with each
other.
 A quarterly meeting of production, sales and design
department would achieve the objective of
coordination for their efforts.

8.  Reporting refers to keeping the channels of communication
open both the ways throughout the organization. This helps
in reporting the progress of the work to the superior
authorities and lets them make modifications to the plan if
required.
 There will be weekly or bi-weekly meetings held in each of
the departments where the progress of the period will be
reported to and discussed with the departmental head.

9.  Finance is the lifeblood of any organization.
 Resources – man, money, material and time – should be
allocated to each and every work center or project in advance
and the employees responsible should be held accountable for
their stipulated usage.
 In Nike there is separate department named as ‘Budgeting and
Controlling’ that will frame the budgets and allocations for all
the departments after the departmental heads have submitted
their goals for the year and requirements in terms of money,
human resource, materials, and technology.