2. Meaning
• It is "that complex whole which includes
knowledge, belief, art, morals, law, custom
and any other capabilities and habits acquired
by man as a member of society.“
• As a defining aspect of what it means to
be human, culture is a central concept
in anthropology, encompassing the range of
phenomena that are transmitted through
social learning in human societies.
3. Mass Media
• The collective communication outlets or tools
that are used to store and deliver
information or data to a large number of
people.
• Communication channels through which
news, entertainment, education, data, or
promotional messages are disseminated.
4. Relationship between media and
culture
• Interlinked
• Media acts as a medium
• Easy communicator
• New ways involved.
5. How culture effects media
• Boundations
• Values
• Representation
• Age group
6. Media effects culture
• Diminishing Culture
• Affecting Relations
• Creating easy methods by spreading long
distance
• Impact on every age group.
7.
8.
9.
10. New traditions
• Clothing
• Changing Trends of relationship
• Education
• Music
• Thinking
• Social Interacter
