Geographic Segmentation. Factors affecting Segmenting international markets. Behavioural Segmentation. Conclusion. Review.

2.  Geographic Segmentation.
 Factors affecting Segmenting international
markets.
 Behavioural Segmentation.
 Conclusion.
 Review.

3. Geographic segmentation is the simplest type of market segmentation.
Dividing the market into different zones. people in different areas have
different need and wants .

4. Geographic location
Economic factors
Political and legal factor
Cultural factors

6.  Behavioral Segmentation
 While demographic and psychographic segmentation focus on who a
customer is, behavioral segmentation focuses on how the customer acts.

7. Divides buyers into groups based on their knowledge,
attitudes, uses, or responses to a product
•Occasion
•Benefits sought
•User rate
•Usage rate
•Loyalty status

8.  It divides the market into groups according to
occasion when buyer get the idea to buy, or use
the purchased item. This addresses time-sensitive
demand for products, be it seasonal. or related to
specific dates in the calendar, such as
 Regular occasion, special occasion, holidays
occasion, Seasonal.
 Example:
 Ramadan, Eids, Charismas, independents day and
Birthday etc

9.  It divides the market into groups according o the
different benefits that consumers seek from the
product
Examples:
 Colgate, Sunsilk etc.

10. Every product has its nonuser, Ex-user, potential user, first time
users and regular user. A company cannot always rely on the
regular users, It has to attract the other types as well.

11.  Markets can also be segmented into light,
medium, and heavy product users,

12.  Buyers can be divided into groups according to
their degree of loyalty. some Consumers are
completely loyal they buy one brand all the time.
 Others are somewhat loyal they are to two or three
brands of given product, still other buyers show no
loyalty to any brand .

13.  Market segmentation helps you get to know your
customers, identify what's needed in your market
segment, and determine how you can best meet
those needs with your product or service.
 Using different types of market segmentation
allows you to target customers based on unique
characteristics, create more effective marketing
campaigns, and find opportunities in your market.

14. Geographic Demographic Behavioral Psychological
Based on a Customer’s
home location
Based on Age, income
occupation, family size
Based on a Customers
purchasing habits
Based on a Customer’s
beliefs and value