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Consumer Behavior

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Consumer Behavior
Consumer Behavior is answer ,[object Object],[object Object],[object Object],[object Object]
Definition: ,[object Object],[object Object]
Which one is focused? ,[object Object],[object Object],[object Object],[object Object]
A Simplified Model Of Consumer D.M.: ,[object Object],[object Object],[object Object],[object Object]
Firm’s Marketing Efforts 1. Product 2. Promotion 3. Price 4. Channels of distribution Sociocultural Environment 1. Family 2. Informal sources 3. Other noncommercial sources 4. Social class 5. Subculture and culture Output Process Input External Influence Consumer Decision Making Post-Decision Behavior Postpurchase Evaluation Purchase 1. Trial 2. Repeat purchase Need Recognition Prepurchase Search Evaluation of Alternatives Psychological Field 1. Motivation 2. Perception 3. Learning 4. Personality 5. Attitudes Experience A Model of Consumer Decision Making
Input stage: ,[object Object],[object Object],[object Object]
External influences:(input) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The process stage: ,[object Object],[object Object]
Consumer D.M. :( Process) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Experience
Output stage: ,[object Object],[object Object],[object Object],[object Object]
Post decision behaviour:( output) ,[object Object],[object Object],[object Object],Post purchase evaluation

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Consumer Behavior

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Firm’s Marketing Efforts 1. Product 2. Promotion 3. Price 4. Channels of distribution Sociocultural Environment 1. Family 2. Informal sources 3. Other noncommercial sources 4. Social class 5. Subculture and culture Output Process Input External Influence Consumer Decision Making Post-Decision Behavior Postpurchase Evaluation Purchase 1. Trial 2. Repeat purchase Need Recognition Prepurchase Search Evaluation of Alternatives Psychological Field 1. Motivation 2. Perception 3. Learning 4. Personality 5. Attitudes Experience A Model of Consumer Decision Making
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.