Presentatie gegeven op de studiedag '(Mega)trends en ruimtelijk onderzoek' op 1 oktober in Gent – zie http://www.ruimtevlaanderen.be/studiedag2015

1. Jongeren en ruimte
een trendverkenning
@EllenAnthoni

3. TREND RESEARCH?
Trend research is the study of patterns/changes
in attitudes/behavior/phenomenons
of consumers/markets/societies
following a structured method
guided by gut feeling
driven by passion

4. 0 - 5 jaar
5 - 10 jaar
10 - 30 jaar
Markt
Consument
Maatschappij
Wat gebeurt er
in onze markt?
Hoe gedragen
consumenten zich?
In wat voor een
wereld leven we?
DIFFERENT LEVELS

5. OUR RESEARCH MODEL
1. Scanning
2. Curating
3. Collecting
4. Clustering
5. Analysis
6. Naming and defining
7. Presentation

6. ANALYSIS
trend:
futureinfluencers drivers coolhunts impact

7. WHY INFLUENCERS?

8. Bron: Stijn

9. WHY YOUTH?

10. Gen (wh)Y (°1980-1995): selfish, lazy, indifferent?

11. Gen Z(ombie) (°1996-2010): stubborn, aggressive, addicted to the internet?

12. Generation thinking… THE youngster doesn’t exist

13. Blurred Lives
Detachment from categorization, in a
normative search for what’s right & wrong
Jesse Kanda for Arca

14. Identity shopping

15. Mix Match

16. Identity collageing of youngsters
Dazed Digital

17. Access to historical and cultural inspiration
Sahel Sounds

18. Weird mashups
Fatima Al Quadiri

19. We all want equal rights

20. Social media emancipation

21. #GenderMixing
Mikki Blanco
Over bi-gender

22. Trans = hot“tranny boxing” by Joseph and Vic Lentaigne

23. Vaquera
To the undefined

24. .
Slash/slash/slash thinking, outside the box with modular boxes
PinkCloud

25. Self-organised businesses, questioning sectors

26. Jira Jira, Martijn Hartwig en Dario Goldbach
Temporary, modular, fast and easy, questioning regulation

27. Mixing and matching in public space, question regulating power
Walklet

29. Loot
Temporary youth clubs

30. Networked digital hobo’s, travelling without borders

31. TechNomads, questioning work week and working place

33. Leonie Müller
Living in the train, questioning the concept of a home

34. Living on the streets, questioning the concept of housing

35. Co-housing in a bus

36. Self-organisation of mobile living

37. Many concepts of mobile living/travelling

38. Multi-purpose, uncategorizable, free, flexible @EllenAnthoni
www.trendwolves.com
ellen@trendwolves.com
Nendo Nesting Shelf

40. ”I look at the future with multifocal binoculars,
always adapting the focus to the flux. ”
Cata Pirata (33) from Skip’n Die

41. Im-Pulse Acting
Intuitively innovating, with a finger on the pulse
@EllenAnthoni
www.trendwolves.com
ellen@trendwolves.com

43. Fresh work concept, professional approach
Tuin Jan

44. @EllenAnthoni
www.trendwolves.com
ellen@trendwolves.com

45. Elii
Fresh living concept

46. Future
Preparedness
Ready for upcoming challenges,
with a hands-on mentality

48. Chiu Chih
In search for creative sustainable solutions

49. Acting green = cool

50. Platforms to support sustainable projects

51. Cycle thinking

52. Less is more 100 things challenge

53. Ecomoose
Upcycling

54. Repair Café
Reducing consumption by repairing

55. Pumpipumpi
Reducing consumption by sharing

56. Usership instead of ownership

57. GeefpleinReducing consumption by giving away

58. Reducing consumption by swapping

59. Eco-system thinking

60. Tailor-made for the connected youngster
E-tree, energy, wifi and clean drinking water, Israel

61. Recycling in public space Re-use of old oil ships

62. No energy to waste
Energy Floors

63. The LowlineNo place to waste

65. Towards a smart world

66. ☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷
☷ !!!!!!!!!!!!!!!!!!!!!! ☷
☷ ! ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ! ☷
☷ · ☰ SLOWCIAL BEING ☰ · ☷
☷ ¡ ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ¡ ☷
☷ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ☷
☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷
≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈
TIME FOR SLOWING DOWN, HUMAN CONTACT AND MEANING
≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈
We live amidst continuous news flows. Whether it’s via
smartphone or tablet, through push messages or texts from
friends or the tons of marketing clutter that companies
y
Gathering
/ |
/ |
/ |
/ |
/ |
/ |
/ |
/ |
Connectivity-------------------------Well-Being
| /
| /
| /
| /
| /
| /
| /
| /
Meaning

67. A network society: big networks of acquaintances

68. Peer network society @EllenAnthoni
www.trendwolves.com
ellen@trendwolves.com

69. Impact of tech on stress level became clear Smartphone lane

71. Longing for off-time On/off room by Sibling

72. Longing for digital downtime Ruup by students at the Estonian Academy of Arts

73. Re-inventing urban spaces Urban Foraging

74. Inventing new ways of urban farming Herbie

75. Taking time for real social contact Sofar

76. Offline meeting, online organized
Eat-in where you bring food and share

77. Gathering in public spaces, meeting neighbors De Leefstraat, Gent

78. Framilies: a network of friends and family to take care of kids

79. Llano Exit Strategy, Texas
Co-housing

80. Co-working
New Lab, NY, innovation space for entrepreneurs

81. “Farmscrapers, Shenzen
Self-sustaining mini-cities

82. More green, less greenhouse gasses
Concrete with magnesium phosphate breaks CO2 down

83. Inventive solutions for more green
Guerilla planting with seed bombs

84. Anti-pee paint
Inventive solutions for less pipi

86. Swallowed(up(by
uncertain2es(and(
expecta2ons((

87. Worldwide playground

89. Humour spreads through social media

91. Urban humour

92. Urban humour

93. Urban humour

94. David Shirley for Urban Outfitters

95. Banksy, UK
A bit more creepy

96. Revaluation of play

98. Sports in public spaces Let’s play app

99. Happy sports fields Streetwear brand Pigalle with III-studio, Paris

100. Design that makes you smile

101. Art that makes you smile Biloxi Junior High, Mississippi

102. Don’t take yourself too seriously

103. New Modesty
Self-imagery and style revisited

104. We are only 1 out of 8 billion

105. Blurry selfies
The End of the Selfie Esteem

106. Tiredness of well-designed creative concepts
Hi/Lo, Coffee shop Utrecht

107. Elii architects
More modest life choices

108. Shitty Guide Antwerp, Undefined
Or even the choice for unstylish and vulgar

109. please send me your ideas @EllenAnthoni or ellen@trendwolves.com