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SB11 - Teens Turning Green v2 - Erin Schrode

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SB11 - Teens Turning Green v2 - Erin Schrode

  1. 1. Millennials and Consumption<br />Erin Schrode<br />Teens Turning Green<br />
  2. 2. millennials<br />and <br />consumption<br />
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  4. 4. how?<br />
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  7. 7. Ecorenaissance(i:kəʊrɛnəsɒns) n.<br />Present era; a time of renewed interest in, and growth of, environmental and social justice movements, issues, causes; <br />Rise of conscious action and consumption; a multifaceted <br />global cultural movement.<br />
  8. 8. communicate.<br />
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  13. 13. # RT @ <br />
  14. 14. PEOPLE<br />Social<br />Bearable<br />Equitable<br />SUSTAINABLE<br />PROFIT<br />Economic<br />PLANET<br />Environmental<br />Viable<br />
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  16. 16. loyalty<br />positive<br />trust<br />authenticity<br />credibility<br />brand <br />interactions<br />consistency<br />inconsistency<br />lack of credibility<br />inauthenticity<br />negative<br />distrust<br />disloyalty<br />
  17. 17. Product Lifecycles Cradle to Cradle<br />
  18. 18. … how do I know <br />your company is<br />eco-friendly?<br /> the pictures of<br />nature, the font,<br />the wording…<br />
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  24. 24. erinschrode<br />@erinschrode<br />teensturninggreen.org<br />project green challenge<br />october 2011<br />

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