2. CONTENTS
• What is Digital Marketing?
• Difference Between Digital and Traditional Marketing.
• Advantages of Digital Marketing.
• What does Digital Marketing consist of?
3. What is Digital Marketing?
digital marketing is the promotion
of products or brands via one or
more forms of electronic media.
Digital marketing, refers to
marketing methods that allow
organizations to see how a
campaign is performing in real-
time, such as what is being
viewed, how often, how long, as
well as other statistics such as
sales conversions.
4. Difference Between Digital and Traditional
Marketing.
Digital Marketing
• Not Measurable
• One way message
• Audience limited
• Time dependent
• Return on investment Less
Traditional Marketing
• Measurable
• Multi way message
• Worldwide audience
• No time limit
• Return on investment High
5. Advantages of Digital Marketing
• Global Reach. Traditional marketing is restricted by geography and creating
an international marketing campaign can be hard, expensive, as well as
labor-intensive. ...
• Local Reach. ...
• Lower Cost. ...
• Easy to Learn. ...
• Effective Targeting. ...
• Multiple Strategies. ...
• Multiple Content Types. ...
• Increased Engagement.
6. What does Digital Marketing consist of?
SEM SMM
SEO
ORM
GMB AM
SMS
E-
mail
