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2. Chapter 1:

3. What is Traditional Marketing?
Traditional marketing refers to any type of promotion, advertising or
campaign that has been in use by companies for years, and that has a
proven success rate.
Methods of traditional marketing can include s
• Newsletters
• Billboards
• Flyers
• Newspaper print ads
• Television spots or commercials
• Radio
Traditional Marketing refers to marketing method, that emphasise mainly
on the 'Four Ps' principles.

4. What is Digital Marketing?
In simplistic terms, digital marketing is the promotion of products or brands via one
or more forms of electronic media.
Digital marketing, refers to marketing methods that allow organizations to see how a
campaign is performing in real-time, such as what is being viewed, how often, how
long, as well as other statistics such as sales conversions.
• Social network marketing
• Search engine optimization
• Paid marketing
• Email marketing
• Viral marketing
• Experiment based market research
• Web analytics
• Reputation management

5. Difference Between Digital and Traditional Marketing
Traditional Marketing Search Marketing
Not Measurable Measurable
One Way Message Multi Way Message
Audience Limited Worldwide Audience
Time Dependent No Time Limit
ROI is less ROI is high.

6. SWOT Analysis

7. Market Segmentation

8. Product Life Cycle

9. Sales Funnel

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