If you want to learn Digital Marketing.Digital Pundit is the best digital marketing training academy to learn certified digital marketing course in Ahmedabad
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.
Integrated marketing communication aims to make all aspects of marketing such as advertising, sales promotion, public relations, direct marketing, online communications and social media work together with a unified message. The goal is to maximize their effectiveness. Promotion involves informing, persuading and reminding potential buyers of a product to influence opinion or elicit a response. Elements of the promotional mix include advertising, public relations, personal selling and sales promotion.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
Retail Online and Digital Marketing Training Session OneJessica Brown
The document discusses various topics related to online and digital marketing including:
1) The key differences between online marketing, digital marketing, outbound marketing, and inbound marketing.
2) Traditional marketing versus new marketing approaches and the benefits of permission marketing over interruption marketing.
3) The importance of integrated marketing and maintaining a consistent brand experience across all touchpoints.
4) Customer lifecycles and the stages of reaching, acquiring, developing, retaining, and gaining advocacy from customers.
5) Factors to consider when developing a marketing strategy including setting objectives, targets, and understanding where the business currently stands.
This document provides an overview of marketing strategies and services. It discusses traditional marketing methods, developing a marketing plan, and BizCentral USA's marketing services and process. Key points include defining marketing, the importance of ongoing marketing even for seasonal businesses, traditional marketing methods, developing a marketing plan with goals and budgets, and BizCentral's services like press releases, branding, and paid advertising setup. It emphasizes integrating traditional and digital strategies to produce the best results.
If you want to learn Digital Marketing.Digital Pundit is the best digital marketing training academy to learn certified digital marketing course in Ahmedabad
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.
Integrated marketing communication aims to make all aspects of marketing such as advertising, sales promotion, public relations, direct marketing, online communications and social media work together with a unified message. The goal is to maximize their effectiveness. Promotion involves informing, persuading and reminding potential buyers of a product to influence opinion or elicit a response. Elements of the promotional mix include advertising, public relations, personal selling and sales promotion.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
Retail Online and Digital Marketing Training Session OneJessica Brown
The document discusses various topics related to online and digital marketing including:
1) The key differences between online marketing, digital marketing, outbound marketing, and inbound marketing.
2) Traditional marketing versus new marketing approaches and the benefits of permission marketing over interruption marketing.
3) The importance of integrated marketing and maintaining a consistent brand experience across all touchpoints.
4) Customer lifecycles and the stages of reaching, acquiring, developing, retaining, and gaining advocacy from customers.
5) Factors to consider when developing a marketing strategy including setting objectives, targets, and understanding where the business currently stands.
This document provides an overview of marketing strategies and services. It discusses traditional marketing methods, developing a marketing plan, and BizCentral USA's marketing services and process. Key points include defining marketing, the importance of ongoing marketing even for seasonal businesses, traditional marketing methods, developing a marketing plan with goals and budgets, and BizCentral's services like press releases, branding, and paid advertising setup. It emphasizes integrating traditional and digital strategies to produce the best results.
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
This document discusses entrepreneurial marketing strategies for startups. It begins with marketing basics and frameworks. It then covers pre-launch strategies like defining a target market, developing a positioning and value proposition, and choosing a go-to-market strategy. At launch, the document recommends building a simple marketing plan and choosing from common startup marketing programs like search engine marketing, public relations, content marketing and social media. It concludes with scaling strategies like hiring a CMO, building a marketing team and focusing on sales enablement and ROI.
The document discusses various topics related to online and digital marketing including:
1) The key differences between online marketing, digital marketing, outbound marketing, and inbound marketing.
2) Traditional marketing versus new marketing approaches and the benefits of permission marketing over interruption marketing.
3) The importance of integrated marketing and maintaining a consistent brand experience across all touchpoints.
4) Customer lifecycles and the stages of reaching, acquiring, developing, retaining, and gaining customer advocacy.
5) Key questions around identifying business objectives, sales targets, core purpose, and customer personas when developing a marketing strategy.
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas. It is the art and science of choosing target markets and creating, delivering, and communicating customer value to attract and retain customers. The four Ps of marketing are product, price, place, and promotion. Marketing manages the relationship between a company and its customers to understand their needs and wants and provide value.
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
The document discusses various marketing communication tools used by firms, including advertising, sales promotion, public relations, direct marketing, and personal selling. It provides details on each tool's objectives, strategies for implementation, and factors to consider when developing an integrated marketing communications plan. The goal of marketing communications is to inform, persuade, and remind consumers about a company's products and brands through an optimal mix of communication channels.
The document provides an agenda for a marketing seminar for not-for-profit organizations. It introduces the speakers Jo-Jo Burke and Samantha Singer who will discuss offline and digital marketing techniques. The seminar will cover topics such as using social media, messaging, cause-related marketing, and integrating online strategies for NFPs. It encourages participants to book consultations with the speakers to help their organizations improve marketing.
Every aspect of this developed world is constantly changing, even many Traditional Marketing strategies or styles are being replaced with Digital Marketing.
Traditional marketing methods include direct mail, television/radio ads, newspaper/magazine ads, billboards, phone calls and texts that have been used for decades but are less effective now. They can reach older audiences well and build local audiences but are expensive with no way to track results.
Digital marketing uses internet/smartphones and includes websites, email, social media, ads and SEO. It has high engagement, low costs, global reach, and instant data on audiences. While some users block ads, digital marketing requires constant evaluation as trends change rapidly.
Overall, digital marketing is more effective with its ability to customize, track engagement and results, reach global audiences cost effectively and allow two-way communication,
The document discusses integrated marketing communications and the promotion mix. It defines integrated marketing communications as carefully coordinating various communication channels to deliver a consistent message about an organization and its products. The promotion mix refers to the combination of promotional elements like advertising, personal selling, sales promotion, and publicity that a company uses to communicate with consumers. The document also outlines the characteristics and uses of each element in the promotion mix as well as considerations for developing an effective promotional strategy and budget.
Digital marketing is the promotion of brands online using digital technologies to connect with potential customers. It includes social media, web advertising, email, text messages, and more. Digital marketing allows for bidirectional communication and global reach. Campaigns can be developed and changed faster online. Modern digital consumers are informed by technology and use it to research products before shopping. Effective digital marketing strategies help drive growth by expanding customer engagement across competitive online channels. Creating the best strategy involves researching the market, knowing the audience, testing different tools and channels, and having sales funnels in place. Emerging best practices include chatbots, voice search, personalization, video, social commerce, and privacy marketing.
Integrated marketing communications is an approach where different communication modes work together to create a seamless experience for customers. The goal is to make advertising, sales promotion, public relations, direct marketing, online communications, and social media reinforce a unified brand message rather than work in isolation. Components include corporate image, branding, media selection, promotional tools, customer relationship management, and consistent messaging across all channels. Tools that are part of an IMC plan include advertising, sales promotion, direct marketing, personal selling, and public relations activities. The unified approach is important as it allows a brand to communicate effectively to a large audience at a minimal cost while also maintaining long-term customer relationships.
This document provides an overview of marketing mix and sales promotion concepts. It begins with defining key marketing terms like the marketing process, customers, and the 4Ps of marketing mix - product, price, place, and promotion. It then discusses various promotion tools including advertising, public relations, sales promotion, and personal selling. It provides examples of each tool and discusses their advantages and disadvantages. The document aims to explain basic marketing management concepts.
Traditional Marketing vs Digital Marketing seo company coimbatore EzioSolutions1
Ezio is a leading SEO company in Coimbatore, India.
Rank your website in Google. Ezio Solutions one of the best Search Engine Optimization (SEO , Mobile SEO, ECommerce SEO) Company Coimbatore with proven Methodologies & Techniques.
BEST SEO COMPANY IN COIMBATORE- TURN YOUR WEBSITE TRAFFIC INTO REVENUE
We at Ezio, best SEO Company in india have the track record to prove it and turn your strategies that connect with your brand and toss-up your winning chances.We have verified accomplishment with businesses over industries and niches.
This document discusses digital marketing versus traditional marketing. It defines digital marketing as any marketing conducted through electronic devices and online channels like websites, search engines, social media, and email. Some common forms of digital marketing mentioned are pay-per-click advertising, search engine marketing, email marketing, affiliate marketing, social media marketing, and search engine optimization. The benefits of digital marketing are that it allows businesses to reach customers during regular online activities and in a natural way. An effective digital marketing strategy involves setting goals, identifying target customers, choosing appropriate digital channels, and optimizing the sales process.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
Push & Pull Strategy international MarketsAdil Suleman
The document discusses push and pull promotional strategies. A pull strategy involves motivating customers to seek out a brand through advertising, word of mouth, customer relationship management, and sales promotions. A push strategy takes the product directly to customers via trade shows, direct selling, negotiating with retailers, efficient supply chains, and point-of-sale displays. The document recommends using both strategies together for an effective marketing mix. It also discusses targeting global customers by researching their demographics and preferences to craft appropriate push and pull messages, and using different communication methods suited to each market.
Promotion-Meaning and Significance and types, Advertising, personal selling, Public Relations & sales promotion, Factors affecting promotion mix decisions. Channels of Distribution –Definition and importance, Factors affecting channels, Types of marketing channels Factors affecting choice of distribution channel, Wholesaling and retailing; Types of Retailers
Digital marketing utilizes various digital channels like websites, mobile apps, and social media to promote products and brands, allowing for multidirectional communication compared to traditional unidirectional marketing, and its effectiveness can be easily measured. The document outlines what digital marketing is, compares it to traditional marketing, discusses why people use the internet and the digital marketing framework involving discovery, analysis, building campaigns, implementing, measuring, and managing results.
Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online marketing tactics and strategies that leverage the internet and digital devices to reach potential customers
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
This document discusses entrepreneurial marketing strategies for startups. It begins with marketing basics and frameworks. It then covers pre-launch strategies like defining a target market, developing a positioning and value proposition, and choosing a go-to-market strategy. At launch, the document recommends building a simple marketing plan and choosing from common startup marketing programs like search engine marketing, public relations, content marketing and social media. It concludes with scaling strategies like hiring a CMO, building a marketing team and focusing on sales enablement and ROI.
The document discusses various topics related to online and digital marketing including:
1) The key differences between online marketing, digital marketing, outbound marketing, and inbound marketing.
2) Traditional marketing versus new marketing approaches and the benefits of permission marketing over interruption marketing.
3) The importance of integrated marketing and maintaining a consistent brand experience across all touchpoints.
4) Customer lifecycles and the stages of reaching, acquiring, developing, retaining, and gaining customer advocacy.
5) Key questions around identifying business objectives, sales targets, core purpose, and customer personas when developing a marketing strategy.
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas. It is the art and science of choosing target markets and creating, delivering, and communicating customer value to attract and retain customers. The four Ps of marketing are product, price, place, and promotion. Marketing manages the relationship between a company and its customers to understand their needs and wants and provide value.
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
The document discusses various marketing communication tools used by firms, including advertising, sales promotion, public relations, direct marketing, and personal selling. It provides details on each tool's objectives, strategies for implementation, and factors to consider when developing an integrated marketing communications plan. The goal of marketing communications is to inform, persuade, and remind consumers about a company's products and brands through an optimal mix of communication channels.
The document provides an agenda for a marketing seminar for not-for-profit organizations. It introduces the speakers Jo-Jo Burke and Samantha Singer who will discuss offline and digital marketing techniques. The seminar will cover topics such as using social media, messaging, cause-related marketing, and integrating online strategies for NFPs. It encourages participants to book consultations with the speakers to help their organizations improve marketing.
Every aspect of this developed world is constantly changing, even many Traditional Marketing strategies or styles are being replaced with Digital Marketing.
Traditional marketing methods include direct mail, television/radio ads, newspaper/magazine ads, billboards, phone calls and texts that have been used for decades but are less effective now. They can reach older audiences well and build local audiences but are expensive with no way to track results.
Digital marketing uses internet/smartphones and includes websites, email, social media, ads and SEO. It has high engagement, low costs, global reach, and instant data on audiences. While some users block ads, digital marketing requires constant evaluation as trends change rapidly.
Overall, digital marketing is more effective with its ability to customize, track engagement and results, reach global audiences cost effectively and allow two-way communication,
The document discusses integrated marketing communications and the promotion mix. It defines integrated marketing communications as carefully coordinating various communication channels to deliver a consistent message about an organization and its products. The promotion mix refers to the combination of promotional elements like advertising, personal selling, sales promotion, and publicity that a company uses to communicate with consumers. The document also outlines the characteristics and uses of each element in the promotion mix as well as considerations for developing an effective promotional strategy and budget.
Digital marketing is the promotion of brands online using digital technologies to connect with potential customers. It includes social media, web advertising, email, text messages, and more. Digital marketing allows for bidirectional communication and global reach. Campaigns can be developed and changed faster online. Modern digital consumers are informed by technology and use it to research products before shopping. Effective digital marketing strategies help drive growth by expanding customer engagement across competitive online channels. Creating the best strategy involves researching the market, knowing the audience, testing different tools and channels, and having sales funnels in place. Emerging best practices include chatbots, voice search, personalization, video, social commerce, and privacy marketing.
Integrated marketing communications is an approach where different communication modes work together to create a seamless experience for customers. The goal is to make advertising, sales promotion, public relations, direct marketing, online communications, and social media reinforce a unified brand message rather than work in isolation. Components include corporate image, branding, media selection, promotional tools, customer relationship management, and consistent messaging across all channels. Tools that are part of an IMC plan include advertising, sales promotion, direct marketing, personal selling, and public relations activities. The unified approach is important as it allows a brand to communicate effectively to a large audience at a minimal cost while also maintaining long-term customer relationships.
This document provides an overview of marketing mix and sales promotion concepts. It begins with defining key marketing terms like the marketing process, customers, and the 4Ps of marketing mix - product, price, place, and promotion. It then discusses various promotion tools including advertising, public relations, sales promotion, and personal selling. It provides examples of each tool and discusses their advantages and disadvantages. The document aims to explain basic marketing management concepts.
Traditional Marketing vs Digital Marketing seo company coimbatore EzioSolutions1
Ezio is a leading SEO company in Coimbatore, India.
Rank your website in Google. Ezio Solutions one of the best Search Engine Optimization (SEO , Mobile SEO, ECommerce SEO) Company Coimbatore with proven Methodologies & Techniques.
BEST SEO COMPANY IN COIMBATORE- TURN YOUR WEBSITE TRAFFIC INTO REVENUE
We at Ezio, best SEO Company in india have the track record to prove it and turn your strategies that connect with your brand and toss-up your winning chances.We have verified accomplishment with businesses over industries and niches.
This document discusses digital marketing versus traditional marketing. It defines digital marketing as any marketing conducted through electronic devices and online channels like websites, search engines, social media, and email. Some common forms of digital marketing mentioned are pay-per-click advertising, search engine marketing, email marketing, affiliate marketing, social media marketing, and search engine optimization. The benefits of digital marketing are that it allows businesses to reach customers during regular online activities and in a natural way. An effective digital marketing strategy involves setting goals, identifying target customers, choosing appropriate digital channels, and optimizing the sales process.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
Push & Pull Strategy international MarketsAdil Suleman
The document discusses push and pull promotional strategies. A pull strategy involves motivating customers to seek out a brand through advertising, word of mouth, customer relationship management, and sales promotions. A push strategy takes the product directly to customers via trade shows, direct selling, negotiating with retailers, efficient supply chains, and point-of-sale displays. The document recommends using both strategies together for an effective marketing mix. It also discusses targeting global customers by researching their demographics and preferences to craft appropriate push and pull messages, and using different communication methods suited to each market.
Promotion-Meaning and Significance and types, Advertising, personal selling, Public Relations & sales promotion, Factors affecting promotion mix decisions. Channels of Distribution –Definition and importance, Factors affecting channels, Types of marketing channels Factors affecting choice of distribution channel, Wholesaling and retailing; Types of Retailers
Digital marketing utilizes various digital channels like websites, mobile apps, and social media to promote products and brands, allowing for multidirectional communication compared to traditional unidirectional marketing, and its effectiveness can be easily measured. The document outlines what digital marketing is, compares it to traditional marketing, discusses why people use the internet and the digital marketing framework involving discovery, analysis, building campaigns, implementing, measuring, and managing results.
Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online marketing tactics and strategies that leverage the internet and digital devices to reach potential customers
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
3. What is Traditional Marketing?
Traditional marketing refers to any type of promotion, advertising or
campaign that has been in use by companies for years, and that has a
proven success rate.
Methods of traditional marketing can include s
• Newsletters
• Billboards
• Flyers
• Newspaper print ads
• Television spots or commercials
• Radio
Traditional Marketing refers to marketing method, that emphasise mainly
on the 'Four Ps' principles.
4. What is Digital Marketing?
In simplistic terms, digital marketing is the promotion of products or brands via one
or more forms of electronic media.
Digital marketing, refers to marketing methods that allow organizations to see how a
campaign is performing in real-time, such as what is being viewed, how often, how
long, as well as other statistics such as sales conversions.
• Social network marketing
• Search engine optimization
• Paid marketing
• Email marketing
• Viral marketing
• Experiment based market research
• Web analytics
• Reputation management
5. Difference Between Digital and Traditional Marketing
Traditional Marketing Search Marketing
Not Measurable Measurable
One Way Message Multi Way Message
Audience Limited Worldwide Audience
Time Dependent No Time Limit
ROI is less ROI is high.