SlideShare a Scribd company logo
Enrich... Business & Skills
Chapter 1:
What is Traditional Marketing?
Traditional marketing refers to any type of promotion, advertising or
campaign that has been in use by companies for years, and that has a
proven success rate.
Methods of traditional marketing can include s
• Newsletters
• Billboards
• Flyers
• Newspaper print ads
• Television spots or commercials
• Radio
Traditional Marketing refers to marketing method, that emphasise mainly
on the 'Four Ps' principles.
What is Digital Marketing?
In simplistic terms, digital marketing is the promotion of products or brands via one
or more forms of electronic media.
Digital marketing, refers to marketing methods that allow organizations to see how a
campaign is performing in real-time, such as what is being viewed, how often, how
long, as well as other statistics such as sales conversions.
• Social network marketing
• Search engine optimization
• Paid marketing
• Email marketing
• Viral marketing
• Experiment based market research
• Web analytics
• Reputation management
Difference Between Digital and Traditional Marketing
Traditional Marketing Search Marketing
Not Measurable Measurable
One Way Message Multi Way Message
Audience Limited Worldwide Audience
Time Dependent No Time Limit
ROI is less ROI is high.
SWOT Analysis
Market Segmentation
Product Life Cycle
Sales Funnel
B2/7, New Friends Society,
Vanaz Corner, Kothrud, Pune 411 038
www.optimizedinfotech.com | info@optimizedinfotech.com | Call: 08007122500
Enrich... Business & Skills

More Related Content

Similar to Digital Marketing Company In Pune | Milind Morey

Entrepreneurial Marketing - MITPortugal Program May 2013
Entrepreneurial Marketing - MITPortugal Program May 2013Entrepreneurial Marketing - MITPortugal Program May 2013
Entrepreneurial Marketing - MITPortugal Program May 2013
Frank Days
 
Digital Retail Training Session One
Digital Retail Training Session OneDigital Retail Training Session One
Digital Retail Training Session One
Jessica Brown
 
understanding Marketing
understanding Marketingunderstanding Marketing
understanding Marketing
sachin204a
 
CHAPTER9.ppt
CHAPTER9.pptCHAPTER9.ppt
CHAPTER9.ppt
rakeshahire12
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
FCB Brandfirst Nigeria
 
Mm aug 2014 module 6
Mm aug 2014 module 6Mm aug 2014 module 6
Mm aug 2014 module 6
Naveen B Naik
 
Marketing Today for NFP presentation 2017
Marketing Today for NFP presentation 2017Marketing Today for NFP presentation 2017
Marketing Today for NFP presentation 2017
samantha singer
 
Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital Marketing Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital Marketing
trendingblogers
 
Traditional VS Digital Marketing.pdf
Traditional VS Digital Marketing.pdfTraditional VS Digital Marketing.pdf
Traditional VS Digital Marketing.pdf
Vikas Sharma
 
IMC.pptxGGCCBCGHFHFHGFKGKJGKJJGJKBJKVKJVKV
IMC.pptxGGCCBCGHFHFHGFKGKJGKJJGJKBJKVKJVKVIMC.pptxGGCCBCGHFHFHGFKGKJGKJJGJKBJKVKJVKV
IMC.pptxGGCCBCGHFHFHGFKGKJGKJJGJKBJKVKJVKV
shilparaghuwanshi4
 
DIGITAL MARKETINGunit 1 prof.kanchan.pptx
DIGITAL MARKETINGunit 1 prof.kanchan.pptxDIGITAL MARKETINGunit 1 prof.kanchan.pptx
DIGITAL MARKETINGunit 1 prof.kanchan.pptx
Prof. Kanchan Kumari
 
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIXPROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
Vivian Jaque Martinez
 
Marketing mix and sale promotion
Marketing mix and sale promotionMarketing mix and sale promotion
Marketing mix and sale promotion
Behshad mehrabi
 
Traditional Marketing vs Digital Marketing seo company coimbatore
Traditional Marketing vs Digital Marketing seo company coimbatore Traditional Marketing vs Digital Marketing seo company coimbatore
Traditional Marketing vs Digital Marketing seo company coimbatore
EzioSolutions1
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
uday111000
 
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptUNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
etebarkhmichale
 
Push & Pull Strategy international Markets
Push & Pull Strategy international MarketsPush & Pull Strategy international Markets
Push & Pull Strategy international Markets
Adil Suleman
 
Promotion and Distribution.pdf
Promotion and Distribution.pdfPromotion and Distribution.pdf
Promotion and Distribution.pdf
Dr. Nidhi Raj Gupta
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
Sumeet Chadha
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
LaxmiGaur4
 

Similar to Digital Marketing Company In Pune | Milind Morey (20)

Entrepreneurial Marketing - MITPortugal Program May 2013
Entrepreneurial Marketing - MITPortugal Program May 2013Entrepreneurial Marketing - MITPortugal Program May 2013
Entrepreneurial Marketing - MITPortugal Program May 2013
 
Digital Retail Training Session One
Digital Retail Training Session OneDigital Retail Training Session One
Digital Retail Training Session One
 
understanding Marketing
understanding Marketingunderstanding Marketing
understanding Marketing
 
CHAPTER9.ppt
CHAPTER9.pptCHAPTER9.ppt
CHAPTER9.ppt
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Mm aug 2014 module 6
Mm aug 2014 module 6Mm aug 2014 module 6
Mm aug 2014 module 6
 
Marketing Today for NFP presentation 2017
Marketing Today for NFP presentation 2017Marketing Today for NFP presentation 2017
Marketing Today for NFP presentation 2017
 
Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital Marketing Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital Marketing
 
Traditional VS Digital Marketing.pdf
Traditional VS Digital Marketing.pdfTraditional VS Digital Marketing.pdf
Traditional VS Digital Marketing.pdf
 
IMC.pptxGGCCBCGHFHFHGFKGKJGKJJGJKBJKVKJVKV
IMC.pptxGGCCBCGHFHFHGFKGKJGKJJGJKBJKVKJVKVIMC.pptxGGCCBCGHFHFHGFKGKJGKJJGJKBJKVKJVKV
IMC.pptxGGCCBCGHFHFHGFKGKJGKJJGJKBJKVKJVKV
 
DIGITAL MARKETINGunit 1 prof.kanchan.pptx
DIGITAL MARKETINGunit 1 prof.kanchan.pptxDIGITAL MARKETINGunit 1 prof.kanchan.pptx
DIGITAL MARKETINGunit 1 prof.kanchan.pptx
 
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIXPROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
 
Marketing mix and sale promotion
Marketing mix and sale promotionMarketing mix and sale promotion
Marketing mix and sale promotion
 
Traditional Marketing vs Digital Marketing seo company coimbatore
Traditional Marketing vs Digital Marketing seo company coimbatore Traditional Marketing vs Digital Marketing seo company coimbatore
Traditional Marketing vs Digital Marketing seo company coimbatore
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptUNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
 
Push & Pull Strategy international Markets
Push & Pull Strategy international MarketsPush & Pull Strategy international Markets
Push & Pull Strategy international Markets
 
Promotion and Distribution.pdf
Promotion and Distribution.pdfPromotion and Distribution.pdf
Promotion and Distribution.pdf
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Recently uploaded

How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
Celine George
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Academy of Science of South Africa
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 

Recently uploaded (20)

How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 

Digital Marketing Company In Pune | Milind Morey

  • 3. What is Traditional Marketing? Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include s • Newsletters • Billboards • Flyers • Newspaper print ads • Television spots or commercials • Radio Traditional Marketing refers to marketing method, that emphasise mainly on the 'Four Ps' principles.
  • 4. What is Digital Marketing? In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing, refers to marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions. • Social network marketing • Search engine optimization • Paid marketing • Email marketing • Viral marketing • Experiment based market research • Web analytics • Reputation management
  • 5. Difference Between Digital and Traditional Marketing Traditional Marketing Search Marketing Not Measurable Measurable One Way Message Multi Way Message Audience Limited Worldwide Audience Time Dependent No Time Limit ROI is less ROI is high.
  • 10. B2/7, New Friends Society, Vanaz Corner, Kothrud, Pune 411 038 www.optimizedinfotech.com | info@optimizedinfotech.com | Call: 08007122500 Enrich... Business & Skills