2. Codes and Conventions of Magazines
• Masthead and Strapline – To reinforce the brand of the magazine
• Headline – Bold typography, Banner, Emotive
• Barcode and price
• Main cover line
• Other cover lines
• Image(s) - Strong, Emotive
• Link to their website – Digital Convergence
3. Empire
Masthead – Always at
the top of the magazine
in the same font.
Image – Goes in front of
the masthead. Usually
focused on a specific
film.
Cover Line – Covers
the main story.
Cover lines –
Showing other films
and topics covered
in the magazine
Language – Words like
'exclusive’ and ‘first
images’ are used to entice
the reader.
4. Total Film
Masthead – Always at
the top of the magazine,
clearly showing what
the magazine covers.
Image – Image comes in
front of both the
masthead and the
headline giving it the
illusion of being 3D.
Main story – Bigger
text than other
headlines. Ties in with
the main image of the
cover.
Cover lines – Positioned around
the image so that it is the main
focus. Advertising other parts of
the magazine. Small white text.
5. Little White Lies
Barcode
Masthead – Circular
rather than a band
across the top. Very
simple design repeated
on every issue.
Image – Images
tend to be artwork
of a specific film
rather than
photographic
No straplines or other
articles mentioned on the
front cover. Focused solely on
one topic, using one image.
6. Heading – Clear,
takes up a large
amount of the page
Image – One main
image, focused on a
particular film. Comes
in front of the text and
heading.
Page numbers clearly
labelled, larger than the
headlines and in numerical
order to make it easier to
navigate
Empire - Contents
Miniature masthead
replicated at the top.
Digital Convergence
– A link to their
website.
7. Full contents
takes up a double
page spread.
More images,
showcasing other
films covered in the
magazine.
Text – Red and
black theme
consistent in all
issues.
Total Film - Contents
Digital Convergence
– Instructions on
how to subscribe to
their online
magazine.
Image – One main image on
the first page, usually ties in
to the front cover.
Issue number and
date clearly shown
along with an image
of the front cover.
