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RockGenre
The Facts•   Development of the genre took place in the 1960s and originated in United Kingdom and United    States•   It ...
‘’Rock music has also embodied and served as the vehicle for cultural and social                           movements, lead...
Codes and Conventions of   Rock Magazine covers •   In most cases the Masthead is partially covered (and always     at the...
Codes and Conventions of    Rock Magazine Contents Page • One main convention that music magazines follows   is the use of...
Codes and Conventions of                                                        DPSs in music magazines don’t seem to have...
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Rock genre research

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Rock genre research

  1. 1. RockGenre
  2. 2. The Facts• Development of the genre took place in the 1960s and originated in United Kingdom and United States• It developed from its roots in 1940s/50s ‘’rock and roll’’• Influenced by rhythm and blues, folk music, electric blues and country music• Typical instruments include (vocals), electric guitar, drums, keyboards, bass and also acoustic guitar• There are tons of sub-genres within the Rock genre, for instance Heavy metal, Punk rock, Power pop, Indie rock, Glam rock and so on• Lyrics usually convey a stress romantic love but also address a wide variety of other themes that are social or political emphasis• The conventions of a rock musician has been stereotyped as a white, male musician (since its origin)• The worldwide popularity of rock music meant that it became a major influence on culture, fashion and social attitudes. Different sub-genres of rock were adopted by, and became central to, the identity of a large number of sub-cultures. Out of the punk scene, the Goth and Emo subcultures grew, both of which presented distinctive visual styles.• Rock has been credited with changing attitudes to race by opening up African-American culture to white audiences; but at the same time, rock has been accused of appropriating and exploiting that culture• Since its early development rock music has been associated with rebellion against social and political norms, most obviously in early rock and rolls rejection of an adult-dominated culture.
  3. 3. ‘’Rock music has also embodied and served as the vehicle for cultural and social movements, leading to major sub-cultures including mods and rockers in the UK and the "hippie" counterculture that spread out from San Francisco in the US in the 1960s. Similarly, 1970s punk culture spawned the visually distinctive goth and emo subcultures. Inheriting the folk tradition of the protest song, rock music has been associated with political activism as well as changes in social attitudes to race, sex and drug use, and is often seen as an expression of youth revolt against adult consumerism and conformity.’’The influence of rock music is far-reaching, and has had significant impactworldwide on fashion, film and lifestyles. Its impact has been positive, with thetrend of many rock stars facilitating charity events such as Live Aid. There arealso spiritual aspects tied to rock music. Songwriters like Pete Townshend haveexplored these in their work. But there has also been some negative influencesthat has led many impressionable youngsters to alter their views on moralvalues and other aspects in their lives.
  4. 4. Codes and Conventions of Rock Magazine covers • In most cases the Masthead is partially covered (and always at the top). This connotes that many music magazines have succeeded in being established to their target audience. • Rock music magazines conventionally have a dark colour scheme (mainly to attract the male audience and to relate it to the genre more). • The busyness of rock music front covers seem to be a frequent pattern as they aim to cover all the negative space around the main image with coverlines (of contrasting sizes and colours) and small images. • Also, Rock tends to be the only genre to edit the colour of their main images into black and white. • They always have eyebrows at the top. • The main feature images are conventionally ‘un-glamorous’ (sometimes the artists pulling faces or in mid-action of doing something e.g. singing.) • Stereotypical Rock appearance is also a convention (e.g. tattoos, messy hairstyle etc) • Typically, the largest coverline is located in the middle; most of the time covering the main image. • The barcode and the price are always situated at the bottom of the cover (whether on the right or left).
  5. 5. Codes and Conventions of Rock Magazine Contents Page • One main convention that music magazines follows is the use of images on the contents page. There is one main image, which would suggest that this is the main article featured in the magazine and tends to be the most appealing. • There are smaller images (sometimes all images are the same size), which give you more of an insight into what else will be included in the magazine. The images also have page numbers next to them, this is so that they can include more on the contents, to give you more of an idea of what will be inside the magazine. • The page numbers on this contents page follow the generic conventions of a music magazine. This is that not every page number has been printed, this allows the reader to scan through and see what else the magazine offers. The reason that magazines do this is because a lot of articles take up a DPS so on the contents page they don’t need to write both page numbers and also none of the advertisements need to be mentioned. • The colour scheme/text on the contents page follows the same style as on the front cover. • Another convention of any type of magazine is that in the top (or sometimes bottom) corner there is a small, relatively informal section that the editor has written.
  6. 6. Codes and Conventions of DPSs in music magazines don’t seem to have a single particular layout that they all follow. As evidently shown in Rock Magazine DPSs these pictures, the first DPS has a main centre dominant picture (mainly on the right but bleeding its way to the left) with the text around it and also little pictures occupying the edges of the image. Whereas in the second DPS, one page is fully dedicated to an image and the other is only for text. The layout of the second DPS is more general as pictures are usually placed on the left. This is to show the reader what the article will be based around. This makes it more crowded and therefore more exciting.A convention of a DPS is a heading which is usually the largest texton the page and its generally very bold so it would stand out. Theyalso have a unique font so it would catch the readers eyesimmediately.Also, at the beginning of the article we see a standfirst which is asignificant convention of a music magazine as it gives readers aninsight on what the article consists of and captures the readersattention; that’s why it needs to be interesting.By-lines are usually placed underneath images to give credit to A drop cap is usually used at the beginning of the text aseither the photographer or the writer. you can see in the second DPS. Pull quotes are used inAn important convention of music magazines is the way the text is double page spreads to grip the reader to want to readpresented. The text is typically a small size (11/12) so that the article can the article, the drop quotes are usually gripping andfit onto the page and the article is always in columns. consist of the most vital info from the text; in the secondPage number, and name of magazine are usually situated either at the DPS it is situated on the image.bottom or at the top of the double page spread.

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