Journalism plays a crucial role in society - holding governments and big corporations to account. It's critical, now more than ever, that they have the funding necessary to focus on this important work - and not have to worry about how best to monetise their content. After all, the pen is mightier than the sword.

1. than monetisation.
MORE

2. Choose them well.Words are powerful.

3. Journalists’ role is to hold society to account, free from corruption and
commercial constraints.
Content should be KING.

4. LEAR.CBut the problem is

9. KBRINWe’re on the

10. So what’s the ANSWER?

11. Ad-funded
solution?

12. CPM has created a clickbait culture — demanding journalists do more, with less.
HASING.Click

13. * Ipsos Mori
Only 27% of adults now trust journalists to generally tell the truth.*
TTRUEroding

14. L.SPIRA downward

15. Don’t be careless.Words are powerful.

16. Subcription
solution?

17. * Reuters Institute, Digital News Reports 2017
Only 3% of the UK population has a news subscription.*
reach.ITSLI

18. Closing the doors on quality content — only those capable of paying will have
access.
the doors.CLOSING

19. For democracy to stand, where each person has an equal vote — we need
everyone to have equal information.
DED society.Creating a DIV

20. Share them.Words are powerful.

21. So the answer is

22. Democracy dies in

23. way.ANOTHERThere is

24. a light.NINGSH

25. The FreeWall®
solution.

26. Everyone can afford to ‘pay’ for a FreeWall — so the only restriction to reach is
the quality of your content.
NDS.COMMWhere content

27. As only quality content is funded — judged by readers engagement.
SUFFICIENT cycle.SELF

28. * Data taken from The Independent between 15 Jul 2018 – 29 Aug 2018
Engagement rate
57%40%
Business section
FreeWall average
Take the actions of millions of UK readers — who have already voted on content
by engaging with FreeWalls.
DON’T take our word for it.

29. L.SPIRAn upward

30. Taking care of monetisation, so journalists can do what they do best — what
society needs from them.
SH.PUBLLetting publishers

31. ER.MIGHTThe pen is

32. b e c a u s e j o u r n a l i s m m a t t e r s