Introducing you to the FreeWall to Educate Gremlins - making sure your brand awareness and product education campaigns have the maximum impact.

1. Looking after brand awareness & product education — making sure your
campaign has the impact it needs.
Meet Barney & Pebbles.

2. DUCATE.EFreeWall®
to

3. Making a MOMENT.

4. Narrative
Emotional intensity
Personal relevance
Positive disruption
Interactivity
FreeWall hits the five key elements needed to turn a moment to a memory.
To make a MEMORY.

5. ACTIVE recall.

6. Allows information to be transferred from short-term to long-term memory.
It forces the brain to process and retrieve the correct answer.
Active recall is the decisive factor for recall from memory.
STIMULATES the brain.

7. Engagement.Cost Per

8. Readers must answer correctly before they can continue reading — and
importantly, before you pay.
NG.Proves UNDERSTAND

9. E.
Eliminates WAST

10. http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Flora/Evergreen/March2016
See the demo
FreeWall allowed Flora to educate
readers about Flora’s natural
composition — in contextually relevant
content. They achieved a 3.4x uplift in
message recall vs. standard display.
FLORA.

11. http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Sky/Broadband/CustomerDec2016
See the demo
Sky broadband confirmed people
understood their creative — with 67.56%
answering correctly first time. Neuro
Insight were able to show that FreeWall
delivered 5x the impact of static ads on
long term memory encoding.
SKY.

12. *Research conducted with Sky and Neuro Insight
TV
0.75
Outstream
0.69
Social Media
0.58
FreeWall
0.93
Minimum
threshold
for long term
memory encoding
Memory encoding is the impact content has on the subconscious — and the only
way a consumer can act on an ad is if they remember it.
Gets REMEMBERED.

13. DRIVING awareness.

14. than just another Ad.
MORE

15. in the name.E’SCLThe

16. DUCATE.E

17. UT.SHDon’t