We thought it was time to introduce you to the FreeWall gremlins - after all, they're the ones making sure all our campaigns meet your needs. Whether its brand awareness, lead generation, product education or data capture - the Gremlins will take of it!

1. Making sure your campaigns deliver — it’s time we introduced you to the
FreeWall Gremlins.
Meet the Gremlins.

2. In charge of data capture & lead generation — making sure you get the data
you need.
Clyde & Lily.

3. FreeWall®
to LEARN.

4. Create bespoke 1st party data, or enrich your current 1st party data.
Enrich your DMP.

5. Create actionable LEADS.

6. data.Opt-in

7. All respondents are anonymous.
Voluntary responses from demonstrably real people.
Deterministic as opposed to opportunistic data.
GDPR COMPLIANT.

8. Target specific data segments — learning what you need, about who you need.
UR audience.Target Y

9. http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Sky/Sports/DCAllJuly2017
See the demo
We helped enrich Sky's DMP by adding
preference data to existing Sky Sports
consumers — placing pixels on each
answer choice. The segments were then
used for retargeting across other plan
partners.
SKY.

10. http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Nestle/Bakers/TestMar2018
See the demo
We were able to identify pet owners and
use this data to populate Nestle’s DMP.
Overall, 18% of people said they had a
dog and 13% of people said they had a
cat, closely matching the statistical
information provided by the PFMA.
NESTLE.

11. https://rezonence.com/rezonion-times/advertising-education/index.html?aid=Demos/eu-west-1:2e1fdcdd-bb85-433f-b68b-dccd6bc5f863/freewall/mXk28
See the demo
We allowed users to engage with a
chatbot to schedule a consultation,
achieving a CPA 4x lower than the target.
KPMG.

12. Stats: UK average June 2017-June 2018 – c.6.7m engagements (2015-2018 19m engagements delivered) | Engagement rate: No. engagements/No. views | CTR – clicks/engagements
CTR
Engagement rate
4.4%
44.2%
Total
2.3%
45.5%
B2B
3.7%
43.5%
Specialist
5.1%
43.2%
News
3.7%
51.6%
Magazines
More engagement means more data — and nobody does engagement like us.
performance.VENPR

13. your marketing.FUELLING

14. Looking after brand awareness & product education — making sure your
campaign has the impact it needs.
Barney & Pebbles.

15. DUCATE.EFreeWall®
to

16. Making a MOMENT.

17. Narrative
Emotional intensity
Personal relevance
Positive disruption
Interactivity
FreeWall hits the five key elements needed to turn a moment to a memory.
To make a MEMORY.

18. ACTIVE recall.

19. Allows information to be transferred from short-term to long-term memory.
It forces the brain to process and retrieve the correct answer.
Active recall is the decisive factor for recall from memory.
STIMULATES the brain.

20. Engagement.Cost Per

21. Readers must answer correctly before they can continue reading — and
importantly, before you pay.
NG.Proves UNDERSTAND

22. E.
Eliminates WAST

23. http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Flora/Evergreen/March2016
See the demo
FreeWall allowed Flora to educate
readers about Flora’s natural
composition — in contextually relevant
content. They achieved a 3.4x uplift in
message recall vs. standard display.
FLORA.

24. http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Sky/Broadband/CustomerDec2016
See the demo
Sky broadband confirmed people
understood their creative — with 67.56%
answering correctly first time. Neuro
Insight were able to show that FreeWall
delivered 5x the impact of static ads on
long term memory encoding.
SKY.

25. *Research conducted with Sky and Neuro Insight
TV
0.75
Outstream
0.69
Social Media
0.58
FreeWall
0.93
Minimum
threshold
for long term
memory encoding
Memory encoding is the impact content has on the subconscious — and the only
way a consumer can act on an ad is if they remember it.
Gets REMEMBERED.

26. DRIVING awareness.

27. than just another Ad.
MORE

28. in the name.E’SCLThe

29. LEARN.

30. DUCATE.E

31. UT.SHDon’t