The Internet is broken. And we are all to blame! The triangle of trust between readers, publishers and advertisers is broken. We have to stop looking at the single ad, and start to think about the total UX / value exchange.

1. en.The Internet is BroWe’ve missed the real point of good UX.

2. The first person to cut the
corner didn’t do much damage.

3. WORST example of UX?

4. Each of these individual ads
would pass the IAB Gold Standard.

5. ?Are we falling into a TRAP

6. How about data THEFT?

7. Nontransparent INFLUENCE

8. than good design.
REMIts

9. WALLS?Pay

11. There is no experience
from the sideline.

12. ClickBAIT

14. Postcard. Reality.

15. FAKE News?

16. Pretty good from
a design perspective…

17. Content?SPONSORED

18. What is this if not fake news?

19. than what you perceive.
REMIts

20. A?DAAbusing your mobile

21. ?MEITAbusing your

22. EY?NMOAbusing your

24. The Uk & US government are trying to tackle fake news & funding journalism, whilst
the IAB is also focussing its agenda on this.
internet.AINABLESUSA

25. value exchange.transparenttransparentA

26. A proven engagement
for free conent.

27. 99% of content available online is paid without cash, showing the
importance of this information being well funded.
role for society.CRITICALA

28. What’s a worse UX
than a dictatorship?

29. We need you.

30. Do your partners have
direct relationships with
content producers?

31. What business model do
your partners work on with
their editorial publishers?

32. What is the page yield
of where your partners
ads are appearing?

33. L experience.Its the TOT
UX isn’t just what a user experiences in that instant, its that — and everything
there after.

34. www.rezonence.com
the Internet.INGFI