The beginning of the Internet is broken series, we look at how the Internet is no longer working for the digital advertising industry, and present FreeWall as a solution to fix it.
21. FreeWall by Rezonence
Bold flavours
Euphoria in
every bite
Dairy
You’ve dared us to do it… what does Ben & Jerry’s delicious new
range NOT include?
22. Memory encoding is the impact content has on the subconscious — and the
only way a consumer can act on an ad is if they remember it.
TV
0.75
Outstream
0.69
Social Media
0.58
FreeWall®
0.93
Minimum
threshold
for long term
memory encoding
Proven performanc
28. Gain explicit customer insights, developing a holistic view of customers.
Build a stronger brand, driven by active recall & memory.
ADVERTISERS.
29. Only you own the data — and you’ve gained explicit consent through the opt in
nature of FreeWall.
Don’t be scared of The GDPR.
A clear GDPR audit trail to prove exactly when and how the consumer opt-ed in.
THE GDPR.
30. FreeWall is frequency capped, so readers never see too many.
Access to premium content remains free.
READERS.
