Ask Big Questions Social  Media Training  Presentation by:  Allyson Kapin& Avi Kaplan - Rad CampaignRad Campaign— Helping ...
Introduction• How Social Media can benefit Ask Big Questions• Themes and Guidelines• Initial Recommendations• It’s a Proce...
Agenda• Goals• Writing for the web• Fostering Community• Trolls and Moderation• Ideas in Action• ToolsRad Campaign— Helpin...
GOALS & VALUERad Campaign— Helping Organizations that want to change the world.
GOALS & VALUE                       Strengthen relationshipsRad Campaign— Helping Organizations that want to change the wo...
GOALS & VALUE                                          Build TrustRad Campaign— Helping Organizations that want to change ...
GOALS & VALUE                     Intimacy and TransparencyRad Campaign— Helping Organizations that want to change the wor...
GOALS & VALUE                     Continue the ConversationRad Campaign— Helping Organizations that want to change the wor...
GOALS & VALUE                   Add Depth to the DiscussionRad Campaign— Helping Organizations that want to change the wor...
FOSTERING COMMUNITYRad Campaign— Helping Organizations that want to change the world.
FOSTERING COMMUNITY              Community ToolsRad Campaign— Helping Organizations that want to change the world.
FOSTERING COMMUNITY              Facebook GroupsRad Campaign— Helping Organizations that want to change the world.
FOSTERING COMMUNITY              Set Community GuidelinesRad Campaign— Helping Organizations that want to change the world.
FOSTERING COMMUNITY              Set Community Guidelines              This group is a safe place to discuss Big Questions...
FOSTERING COMMUNITY            Welcome New Members to the             groupRad Campaign— Helping Organizations that want t...
FOSTERING COMMUNITY              Be just as curious as you expect               your community to be              Make you...
FOSTERING COMMUNITY              Facilitate the Conversation              But don’t feel the need to control the          ...
FOSTERING COMMUNITY  Dealing with Trolls        People stir the pot because          they are interested.        Refer peo...
FOSTERING COMMUNITY  Dealing with Trolls                                                               Empowering the comm...
WRITING FOR THE WEBRad Campaign— Helping Organizations that want to change the world.
WRITING FOR THE WEB              Keep it appropriate and polite.              Imagine you are face to face.Rad Campaign— H...
WRITING FOR THE WEB  It’s a Conversation  Dialogue  Not BroadcastRad Campaign— Helping Organizations that want to change t...
WRITING FOR THE WEB   Be Human   Use your Authentic Voice   You can be the facilitator    and still show personality.Rad C...
WRITING FOR THE WEB                                                               Nobody’s Perfect                        ...
WRITING FOR THE WEB      There is no delete.Rad Campaign— Helping Organizations that want to change the world.
WRITING FOR THE WEB         Respect privacy and confidential          content.Share what you can,link where you’reable, bu...
WRITING FOR THE WEB              Give credit where it’s due.              The web is built on links. Adopt an             ...
WRITING FOR THE WEB              If it gives you pause, pause.Rad Campaign— Helping Organizations that want to change the ...
CONVERSATION & GROUP                     SUGGESTIONSRad Campaign— Helping Organizations that want to change the world.
CONVERSATION & GROUPSUGGESTIONS      Invite People to Join the Group            • Ask Big Questions Discussion Members    ...
CONVERSATION & GROUPSUGGESTIONS         Multimedia              • Share pictures/video from group discussions             ...
CONVERSATION & GROUPSUGGESTIONS        Tell Stories              ―Websites are for facts and figures… blogs are for       ...
CONVERSATION & GROUPSUGGESTIONS         Respond to Conversation              Acknowledge group participation. Add comments...
CONVERSATION & GROUPSUGGESTIONS      Introduce a group host of the week            • To facilitate discussion on the theme...
CONVERSATION & GROUPSUGGESTIONS        Assign a few conversation starters to           get the group started              ...
CONVERSATION & GROUPSUGGESTIONS       Ask Questions             • Open ended ―Big Questions‖             • Specific questi...
CONVERSATION & GROUPSUGGESTIONS       Ask Questions             • Poll questions – Use Facebook’s ―Questions‖             ...
CONVERSATION & GROUPSUGGESTIONS       Ask Questions             • Ask about people’s preferences – Do you prefer          ...
CONVERSATION & GROUPSUGGESTIONS              Current events and campus newsRad Campaign— Helping Organizations that want t...
CONVERSATION & GROUPSUGGESTIONS              Current events and campus news              • How has the earthquake changed ...
CONVERSATION & GROUPSUGGESTIONS              Pop culture              Which Top Chef contestant is the best model of      ...
CONVERSATION & GROUPSUGGESTIONS        Create a weekly reflection ritual              • A Monday prompt – What ideas and t...
CONVERSATION & GROUPSUGGESTIONS        Use discussion prompts from the           facilitators guides              • Have p...
CONVERSATION & GROUPSUGGESTIONS       Social Media is informal. There’s no script so feel            free to forget the th...
CONVERSATION & GROUPSUGGESTIONS        Blog Posts              • Solicit guest blog posts and reflections from            ...
CONVERSATION & GROUPSUGGESTIONS        Manage Your Time              Keep a running list of group post ideas in a text    ...
Content Pyramid                              Social                                 Infor   Right                       ...
HILLEL’S EXPECTATIONSRad Campaign— Helping Organizations that want to change the world.
Questions?Rad Campaign— Helping Organizations that want to change the world.
PHOTO CREDITS     Creative Commons Photo credits to      Flickr users:       Improbable Roach                             ...
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Ask Big Questions Social Media Training

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Ask Big Questions Social Media Training.

Presented by Rad Campaign 11/8/2011

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  • Social media is like a cocktail party.Social media is about being social.
  • The more you understand about each other before you get into the room to really hash things out in depth, the more trust you have to go further. You know where people are coming from when they join your conversation.
  • You can spur that intimacy with your own stories and example. People will follow your lead as you set the tone.
  • Prompt them to set up groups – probably open. Clarify it in the guidelines
  • In Facebook Groups you can use the Docs feature to refer people to the guidelines of the group.
  • Sets an intention for the group. We’re here for a purpose. Feel free to use Docs for contact info, brainstorming, organizing or other purposes.
  • Yes, there is risk here.
  • Yes, there is risk here.
  • If you wouldn’t say it in front of your mother, don’t say it online.Keep it appropriate and polite. It can be easy for people to use the anonymity of a screen and keyboard as an excuse to be mean, rude, and offensive. It’s important not to fall into that trap, especially when disagreeing with others’ opinions.It can be hard to read people’s tone. Go overboard to communicate your openness to listen.
  • Add value. There are billions of words being posted every day. To make sure yours are read, make sure you’re writing something that people will value. Write what you know, be thought-provoking, and provide worthwhile information and perspective.
  • Humor is ok to use. You can let people in to your story and personal experience. Your own voice your own tone. Be honest.
  • There are no bombs going off here
  • There is no delete. Anything you post online can be found by anyone and for years to come. No matter how stringently you limit access to material or how quickly you delete it, once something is shared, it’s possible it can be shared widely. Always keep this in mind before hitting send.
  • Respect privacy and confidential content. Since what you share online can not only be there for a long time, but be viewable by anyone, be sure not to share any personal information about UCS staff or partners without their permission. The same holds true for confidential UCS information that you may be privy to.
  • Give credit where it’s due. If you’re referencing other material, give clear citations and links. Respect copyright laws by quoting and linking to the full text and only use images that you have permission to use (i.e. the image falls under fair use or creative commons licensing or you have explicit permission from the owner).
  • Esp related to contrary voices or correcting people.If it gives you pause, pause. Because there is no delete, anything you share can’t be unshared. Err on the side of caution, as you wouldn’t want something you post at the spur of the moment to come back and haunt you years later. If something is making you question whether it should be posted, don’t shrug off that discomfort and hit send. Spend a minute trying to figure out what is bothering you and fix it. If it can’t be fixed, maybe it shouldn’t be posted.
  • In the beginning, but really always. Responding to every question.
  • Not every question needs to be about the meaning of life.
  • Sets an expectation for how to respond. Gives you an easy post at your fingertips.
  • Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.
  • Q&A
  • Ask Big Questions Social Media Training

    1. 1. Ask Big Questions Social Media Training Presentation by: Allyson Kapin& Avi Kaplan - Rad CampaignRad Campaign— Helping Organizations that want to change the world.
    2. 2. Introduction• How Social Media can benefit Ask Big Questions• Themes and Guidelines• Initial Recommendations• It’s a Process• Your Questions & Hillel’s ExpectationsRad Campaign— Helping Organizations that want to change the world.
    3. 3. Agenda• Goals• Writing for the web• Fostering Community• Trolls and Moderation• Ideas in Action• ToolsRad Campaign— Helping Organizations that want to change the world.
    4. 4. GOALS & VALUERad Campaign— Helping Organizations that want to change the world.
    5. 5. GOALS & VALUE Strengthen relationshipsRad Campaign— Helping Organizations that want to change the world.
    6. 6. GOALS & VALUE Build TrustRad Campaign— Helping Organizations that want to change the world.
    7. 7. GOALS & VALUE Intimacy and TransparencyRad Campaign— Helping Organizations that want to change the world.
    8. 8. GOALS & VALUE Continue the ConversationRad Campaign— Helping Organizations that want to change the world.
    9. 9. GOALS & VALUE Add Depth to the DiscussionRad Campaign— Helping Organizations that want to change the world.
    10. 10. FOSTERING COMMUNITYRad Campaign— Helping Organizations that want to change the world.
    11. 11. FOSTERING COMMUNITY Community ToolsRad Campaign— Helping Organizations that want to change the world.
    12. 12. FOSTERING COMMUNITY Facebook GroupsRad Campaign— Helping Organizations that want to change the world.
    13. 13. FOSTERING COMMUNITY Set Community GuidelinesRad Campaign— Helping Organizations that want to change the world.
    14. 14. FOSTERING COMMUNITY Set Community Guidelines This group is a safe place to discuss Big Questions and to hold important conversations. Invite people who will share their knowledge freely and respect the civility of the group. If you invite someone to the group, please introduce them to everyone in a thread saying why you invited them. This makes newcomers feel welcome. The norm here is for civility and respect in a spirit of generosity and growth.Rad Campaign— Helping Organizations that want to change the world.
    15. 15. FOSTERING COMMUNITY Welcome New Members to the groupRad Campaign— Helping Organizations that want to change the world.
    16. 16. FOSTERING COMMUNITY Be just as curious as you expect your community to be Make yourself an equal participantRad Campaign— Helping Organizations that want to change the world.
    17. 17. FOSTERING COMMUNITY Facilitate the Conversation But don’t feel the need to control the dialogueRad Campaign— Helping Organizations that want to change the world.
    18. 18. FOSTERING COMMUNITY Dealing with Trolls People stir the pot because they are interested. Refer people to conversation guidelines and the need to stay on topic (but don’t call them trolls) Ask Questions Protect the safe spaceRad Campaign— Helping Organizations that want to change the world.
    19. 19. FOSTERING COMMUNITY Dealing with Trolls Empowering the community to keep trolls in check Use your judgment. You can remove people from the group as a last resortRad Campaign— Helping Organizations that want to change the world.
    20. 20. WRITING FOR THE WEBRad Campaign— Helping Organizations that want to change the world.
    21. 21. WRITING FOR THE WEB Keep it appropriate and polite. Imagine you are face to face.Rad Campaign— Helping Organizations that want to change the world.
    22. 22. WRITING FOR THE WEB It’s a Conversation Dialogue Not BroadcastRad Campaign— Helping Organizations that want to change the world.
    23. 23. WRITING FOR THE WEB Be Human Use your Authentic Voice You can be the facilitator and still show personality.Rad Campaign— Helping Organizations that want to change the world.
    24. 24. WRITING FOR THE WEB Nobody’s Perfect No need to agonizeRad Campaign— Helping Organizations that want to change the world.
    25. 25. WRITING FOR THE WEB There is no delete.Rad Campaign— Helping Organizations that want to change the world.
    26. 26. WRITING FOR THE WEB Respect privacy and confidential content.Share what you can,link where you’reable, but respectpeople’s trust.Rad Campaign— Helping Organizations that want to change the world.
    27. 27. WRITING FOR THE WEB Give credit where it’s due. The web is built on links. Adopt an attitude of generosity.Rad Campaign— Helping Organizations that want to change the world.
    28. 28. WRITING FOR THE WEB If it gives you pause, pause.Rad Campaign— Helping Organizations that want to change the world.
    29. 29. CONVERSATION & GROUP SUGGESTIONSRad Campaign— Helping Organizations that want to change the world.
    30. 30. CONVERSATION & GROUPSUGGESTIONS Invite People to Join the Group • Ask Big Questions Discussion Members • You friend • Your campus advisorRad Campaign— Helping Organizations that want to change the world.
    31. 31. CONVERSATION & GROUPSUGGESTIONS Multimedia • Share pictures/video from group discussions (get permission). • Interview a discussion participant. • Ask for captions to a picture you share.Rad Campaign— Helping Organizations that want to change the world.
    32. 32. CONVERSATION & GROUPSUGGESTIONS Tell Stories ―Websites are for facts and figures… blogs are for stories‖ -Chris Baggott, CEO Compendium ―Share a time when you felt safe.‖ ―Fill in the blank: The last time I felt truly at home was when _____.‖Rad Campaign— Helping Organizations that want to change the world.
    33. 33. CONVERSATION & GROUPSUGGESTIONS Respond to Conversation Acknowledge group participation. Add comments and further probing questions when people respond to questions.Rad Campaign— Helping Organizations that want to change the world.
    34. 34. CONVERSATION & GROUPSUGGESTIONS Introduce a group host of the week • To facilitate discussion on the theme and question of the month • To share reflections and feedback from their group • To share a personal story related to the topic.Rad Campaign— Helping Organizations that want to change the world.
    35. 35. CONVERSATION & GROUPSUGGESTIONS Assign a few conversation starters to get the group started • They can reply to threads in the group • Ask follow up questions that came out of your in person discussionsRad Campaign— Helping Organizations that want to change the world.
    36. 36. CONVERSATION & GROUPSUGGESTIONS Ask Questions • Open ended ―Big Questions‖ • Specific questions • Fill in the blank questions • Yes or no / True or False questions – ―True or False: I am a good listener.‖Rad Campaign— Helping Organizations that want to change the world.
    37. 37. CONVERSATION & GROUPSUGGESTIONS Ask Questions • Poll questions – Use Facebook’s ―Questions‖ featureRad Campaign— Helping Organizations that want to change the world.
    38. 38. CONVERSATION & GROUPSUGGESTIONS Ask Questions • Ask about people’s preferences – Do you prefer to vacation with family or friends? • Ask about experiences – What was your favorite moment of… last night’s homegame? Summer vacation? • Who’s attending an Ask Big Questions event? What did you learn? If you’ve made a Facebook Event be sure to include a link.Rad Campaign— Helping Organizations that want to change the world.
    39. 39. CONVERSATION & GROUPSUGGESTIONS Current events and campus newsRad Campaign— Helping Organizations that want to change the world.
    40. 40. CONVERSATION & GROUPSUGGESTIONS Current events and campus news • How has the earthquake changed your feelings about personal security? • Freshman: As the year closes, do you now consider campus home? Seniors, how will you find and create home when you leave? • In light of the recent cheating scandal in the Econ 101, what makes you decide to trust someone?Rad Campaign— Helping Organizations that want to change the world.
    41. 41. CONVERSATION & GROUPSUGGESTIONS Pop culture Which Top Chef contestant is the best model of responsibility? What do you think about Kim Kardashian getting divorced? What does wealth do to relationships? Do you think Sarah Silverman goes too far? Is there a line comedians should respect?Rad Campaign— Helping Organizations that want to change the world.
    42. 42. CONVERSATION & GROUPSUGGESTIONS Create a weekly reflection ritual • A Monday prompt – What ideas and thoughts came to you over the weekend about the theme - security, home, etc.? • Share a roundup of links from news, fun videos, sports and other things you came across on the web each week related to the theme. Keep a lookout for relevant articles. • What surprised you this week?Rad Campaign— Helping Organizations that want to change the world.
    43. 43. CONVERSATION & GROUPSUGGESTIONS Use discussion prompts from the facilitators guides • Have people share personal experience related to the themes in the conversation guides • Prompt people in advance to share related personal experiences and stories • Share links and quotes from resources, articles, books, poems the guides refer toRad Campaign— Helping Organizations that want to change the world.
    44. 44. CONVERSATION & GROUPSUGGESTIONS Social Media is informal. There’s no script so feel free to forget the theme of the month sometimes. • Ask other unrelated Big Questions and Build group rapport and by asking people to share personal experiences and fun tidbits. • What are your Thanksgiving Plans? • If you were a Halloween candy which would you be? • What’s your favorite hair band? • When was the last time you were scared out of your wits?Rad Campaign— Helping Organizations that want to change the world.
    45. 45. CONVERSATION & GROUPSUGGESTIONS Blog Posts • Solicit guest blog posts and reflections from core discussion members. • Sheila can post them to the Ask Big Questions website • Tag and link to guest posts in your Facebook groupRad Campaign— Helping Organizations that want to change the world.
    46. 46. CONVERSATION & GROUPSUGGESTIONS Manage Your Time Keep a running list of group post ideas in a text document or Google Doc. You can set up a regular posting schedule with posts in order so you have ideas on hand to post regularly. Check the group daily and post 3-7 times a week.Rad Campaign— Helping Organizations that want to change the world.
    47. 47. Content Pyramid Social Infor Right Media mal Now Blog Posts News Articles Features Evergreen Content For 3 mal years fromRad Campaign— Helping Organizations that want to change the world. now
    48. 48. HILLEL’S EXPECTATIONSRad Campaign— Helping Organizations that want to change the world.
    49. 49. Questions?Rad Campaign— Helping Organizations that want to change the world.
    50. 50. PHOTO CREDITS Creative Commons Photo credits to Flickr users: Improbable Roach DogFromSPACE Popofatticus Matt McGee dirkjankraan.com Raquel Camargo btmspox Greenfaerietree Lukas Vermeer chicks57 Kevin H. League of Women Voters of California HikingArtist.com COG LOG LAB. alancleaver_2000Rad Campaign— Helping Organizations that want to change the world.

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