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Insights and Results of Recent Rotary Research

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Every year, Rotary conducts over 40 research studies. Many
Rotarians answer surveys but rarely find out the final results.
Hear highlights from some of Rotary’s most important and
interesting studies, and learn about the impact research is
making on our organization.

Published in: Government & Nonprofit

Insights and Results of Recent Rotary Research

  1. 1. Insights and Results from Recent Rotary Research 14 June 2017
  2. 2. Introduction
  3. 3. Panelists • Trustee Barry Rassin • Hilary Leav • Director Manoj Desai
  4. 4. Agenda • Introduction • Ideal vs. Reality • The Diversity of Rotary • The Rotary Experience
  5. 5. Your Vision for Rotary’s Future Survey • Your Vision for Rotary’s Future (2017 Strategic Planning Survey) • Designed by Rotary’s Strategic Planning Committee to gather input for Rotary’s vision and strategic plan • Conducted online for 4 weeks from January – February 2017 • Invited the following groups to participate: • A random, representative worldwide sample of Rotarians • Rotaractors • Alumni • More than 28,000 participants in the survey:
  6. 6. Your Vision for Rotary’s Future Survey - Respondents • Respondents from 196 countries, every Rotary zone and district • Rotarian data is weighted • Among Rotarian respondents • 51% currently hold a Rotary office • 18% have been Rotarians for 2 years or less • 49% have been members for more than 10 years Rotarians Rotaractors Alumni Male 78% 53% 43% Female 21% 46% 55% Prefer not to respond 1% 1% 2% Respondents by Gender and Relationship to Rotary Rotarians Rotaractors Alumni Younger than 20 0% 7% 24% 20 - 29 2% 85% 24% 30 - 39 8% 8% 21% 40 - 49 15% 13% 50 - 59 26% 8% 60 - 69 28% 6% 70 - 79 17% 3% 80 years of age or older 4% 1% Prefer not to respond 1% 1% Respondents by Age and Relationship to Rotary
  7. 7. Your Vision for Rotary’s Future Survey – Reading the Bar Charts To what extent do you agree with the following statement? Strongly Agree + Agree Positive Result
  8. 8. Ideal vs. Reality
  9. 9. Thinking of your ideal organization, which pictures best show the membership of this organization? Please select up to three.
  10. 10. Membership of Ideal Organization – Rotarians % RANK 30% 1 28% 2 27% 3 % RANK 25% 4 24% 5
  11. 11. Membership of Ideal Organization – Rotaractors and Alumni Rotaractors 1 2 3 Alumni 1 2 3 4 5
  12. 12. Perceptions of Pictures That Most Represent Rotarians Today
  13. 13. “Doing local projects in our community will help establish, communicate and unite the identity of each club and create a more vibrant club atmosphere.” (Rotarian, Korea)
  14. 14. Projects and Programs of Ideal Organization Rotarians Rotaractors Alumni Grants for projects to help my community 75% 65% 57% Programs to involve youth in service projects and humanitarian activities 55% 62% 58% Programs to develop leadership skills for youth 51% 63% 50% Grants to fund humanitarian projects in other countries 48% 37% 51% Youth exchange for high school students 38% 31% 54% Organized short-term volunteer opportunities for members to travel and assist with a project in another country 38% 45% 50% Fun, social activities for supporters/members in my community 36% 43% 32% Regular meetings with other supporters/members in my community 35% 33% 31% Funded trips for members to use their career skills to train individuals in communities in need 32% 44% 48% Professional development / career education / vocational training opportunities for members 30% 58% 40% Scholarships for graduate students to advance knowledge in the cause(s) of the organization 28% 43% 48% Funded goodwill exchanges/trips for members to visit members in other countries 23% 32% 37% International conventions/conferences for members to connect with each other 22% 43% 38% Types of Projects Funded in Ideal Organization by Rotarians, Rotaractors, Alumni
  15. 15. Traits of Ideal Organization - Rotarians 95%
  16. 16. Traits of Rotary - Rotarians
  17. 17. Rotary is a good place to make friends Key Traits and Views of Rotary Through its programs and activities, my Rotary club [the Rotary club in my town] has a positive impact on my community Rotary is an organization for people like me
  18. 18. The Diversity of Rotary
  19. 19. Membership of Ideal Organization – Rotarians by Country
  20. 20. Ideal Membership for Most Countries Two photos rank in the top 5 in most countries/regions
  21. 21. Importance of Diversity By Rotarian Age Age 30 - 39 Very Important /Important Age 40 - 49 Very Important /Important Age 50 - 59 Very Important /Important Age 60 - 69 Very Important /Important Variety of professions/vocations 93% 92% 93% 92% Diversity of perspective and opinion 92% 88% 89% 86% Members of all ages and generations -- from 20s to 90s 82% 76% 79% 79% Members at all career stages from new graduates to retirees 78% 76% 75% 77% All job levels from non-management to CEO 73% 66% 66% 67% Membership from 200 different countries 69% 61% 63% 64% At least 30% of the organization's leaders are women 61% 51% 53% 53% At least 30% of the organization's leaders < 45 years old 73% 58% 50% 50% About equal percentage of male and female members 57% 43% 41% 43%
  22. 22. Membership of Ideal Organization By Age 39 and younger 40 to 59 60 and older
  23. 23. Ranking of Attributes of Ideal Organization – Rotarians by Country
  24. 24. Traits of Ideal Organization – Rotarians by Country Rotarians' Preferences for Traits/Attributes in Their Ideal Organization By Country Germany Exclusive -- limited to select, qualified individuals Inclusive -- open to all regardless of qualifications United Kingdom Australia Brazil Korea Taiwan 33% 34% 30% 7% 3% 1% 33% 25% 27% 20% 15% 13% 20% 25% 21% 21% 15% 19% 10% 7% 10% 20% 23% 19% 5% 9% 12% 33% 44% 48% PREFER PREFER
  25. 25. Perceptions of Rotary’s Greatest Strengths
  26. 26. Views of Rotary’s Greatest Strengths By Country All Rotarians Brazil United States France India Taiwan Korea Japan Polio eradication 1 1 1 1 1 1 3 Areas of focus / Rotary's main humanitarian causes 2 2 2 Maintaining and promoting core values 3 2 Rotary's impact 3 3 Diversity of perspective and experience 3 3 1 Collaborating and connecting within Rotary 2 Attracting highly qualified members 2 Demographic diversity (age, gender, etc.) 2 Developing leaders 3 3 Programs for youth and young leaders 2 Rotary's public image 1
  27. 27. Perceptions of Rotary’s Greatest Challenges 4. Demographic diversity (22%)
  28. 28. Views of Rotary’s Greatest Challenges By Country All Rotarians Brazil United States France India Taiwan Korea Japan Membership recruitment 1 2 1 1 2 1 2 1 Membership engagement/retention 2 1 2 1 2 1 2 Attracting highly qualified members 3 3 3 3 3 Demographic diversity (age, gender, etc.) 3 3 Modernization and adaptability 3 3 Rotary's public image 2
  29. 29. Retention By Tenure How likely are you to remain a Rotarian for the next two years?
  30. 30. Retention By Age How likely are you to remain a Rotarian for the next two years?
  31. 31. The Rotary Experience
  32. 32. 83% of Rotarians recommend Rotary
  33. 33. Rotary Experience - Rotarian Engagement
  34. 34. ACTIVITY – YOUR ROTARY EXPERIENCE • Interested in how your Rotary and Rotary club experiences compare to Rotarians worldwide? • Each of you should have a paper survey with ten questions on it. These ten questions are actual questions from the 2017 Strategic Planning Survey. • Please feel free to answer with your open, honest opinions. We won’t ask you to share and we won’t ask to see your answers. We will not be collecting your surveys.
  35. 35. ACTIVITY – YOUR ROTARY EXPERIENCE EXAMPLE: 1. Based on your experiences in Rotary, read each statement and select a response based upon how much you agree or disagree with the statement. 2. Write the number of your response in the column on the far-right. 3. When you have selected a response for each statement, add all the numbers together. This is your TOTAL. 4. Divide the TOTAL by 10 (TOTAL 10). This is your AVERAGE.
  36. 36. Your Rotary Experience – comparison to Rotarians worldwide 2.104 All Rotarians 1.937 United States 2.135 India
  37. 37. Friendship and Community
  38. 38. Club Experience - Club Communication
  39. 39. Club Experience – Involvement
  40. 40. Club Experience – Number of Service Projects Conducted Each Year By Club
  41. 41. Rotary’s Future
  42. 42. Questions?

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