2. PURPOSE OF OUR DOCUMENTARY
•
•
•
•
Educate
Entertain
Inform
Cause people to question themselves
3. NICHE OR MASS?
Niche or Mass?
Explanation
Comparison to similar
documentary
Mass
Topic aimed at all
individuals who use
the web and social
networking sites
Catfish – aimed at
people of all ages
4. TARGET AUDIENCE
Category
Details
Explanation
Age
14-25
Statistics show that these are
the main ages that use social
media.
Gender
Females
Statistics show females use
social networking more often.
Ethnicity
Western society
They will most likely use social
media more and so will be
interested on how it impacts
them.
Social class
Middle- upper class
Location
Cities
Values/attitudes/lifestyle
Computing, technology,
staying connected, social
Social group/hobbies
Being social – going to
events, messaging, keeping
up to date
5. SECONDARY AUDIENCE
Category
Details
Explanation
Age
25-60
Those who are older are now
adapting to new technology
Gender
males
Males less likely to watch as
they spend less time on social
media and so believe it
wouldn’t impact them.
Ethnicity
Eastern society
Social class
Lower class
Less able to afford new
technology but still part of
social media
Location
Rural areas
They are stereotyped as
being community centred
which is a reason why
someone may use social
media
Values/attitudes/lifestyle
People who want to gain a
better insight into themselves.
They will want to learn how
social media has impacted
on their idetity
Social group/hobbies
6. AUDIENCE RELATION TO TOPIC
How will your audience relate to your topic?
• Will be able to identify if they share similar issues with others
Why will they enjoy your topic?
• It is relevant to todays society
• Will learn about how social media affects themselves and
others
To put into todays context our topic is
relevant/important to our audience because it is based
around a subject which most audiences have access too and will
want to gain more insight into how it really affects them.
7. CHANNEL CHOICE & AUDIENCE
• We might put our documentary on Channel 4
because it relates to channel 4’s target audience.
• Similar documentaries on this channel that we were
inspired by were ‘Don’t Blame Facebook’, ‘Food
Unwrapped’, ‘Human Swarm'. They were
appropriate for this channel because they are
exploring events that are current and on going in
society.
• This connects to our target audience because they
like to keep up to date with current events and
affairs in society.
8. TIME ON TV & AUDIENCE
• On terrestrial TV our documentary would be played
at 8:00 – 9:00 pm because it is not a explicit
documentary so children and adults can watch it.
9. PLATFORM AND AUDIENCE
In addition to terrestrial TV we would also make our documentary
available on :
Additional Platforms
Connection to target
audience
4oD
Our target audience
will most likely be
online and so will be
able to access 4od
Youtube
YouTube is a form of
social media so they
will most likely have a
YouTube account
10. ATTRACTING YOUR AUDIENCE
• How will you attract your audience through construction
aspects?
Construction
aspects
How will this
attract your
audience
Comparison to
inspirational
documentaries
Music
It will current
and relevant
and
appropriate to
our topic.
Catfish
Transitions
They will have a
contemporary
edge.
The Gadget
Show
11. USES & GRATIFICATIONS
(MCQUAIL)
Information
Personal identity
Integration &
social
interaction
Entertainment
• Satisfying
curiosity and
general
interest
• Gaining
insight into
ones self.
• Finding
models of
behaviour
• Identifying
with others.
• Finding a
bases for
conversation
and
interaction.
• Filling time.
• Being
diverted from
problems
12. RECEPTION THEORY
• Explain how this does/does not apply to your
documentary
• How will your audience read your documentary ?
Choose one and explain:
Dominant/Hegemonic reading
Negotiated reading
Oppositional reading
