TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
Movie poster research
1. Movie Trailer Research
THE FAULT IN OUR STARS (2014) Extended Official Trailer
https://www.youtube.com/watch?v=AuVjGbncgQE
Genre:Romantic/drama
Music slowandbuildsup,pianosetc.
As we see some sceneschangingthe musicchangesandbuildsupbecomingmore dramaticto
emphasise the scenesmakingyouwonderwhat’shappening
Voice overisthe girl fromthe film,asif she’stellingastory
The filmshowsnothingof the actual storyline exceptclearingshowingthe relationshipbetweenthe
twomain charactersand some linesfromthe film, butnotanymaintwistsetc.
The textis broughtinwhenthe musicchangesand there isan obviouschange tothe storyline telling
us ‘from20th
centuryfox’afterthat the scenesgoon and we see differencesinemotionsetc.
The Back-up Plan Trailer (2010)
https://www.youtube.com/watch?v=cut4IW0oz1w&spfreload=1
Genre:RomanticComedy
Theyuse thingsthat the maincharacter says inthe filmas the voice over,andputsthat overother
scenesof the film.
The music isfunand upbeatas thenwe begintosee more of the film.
In thistrailertheyaddtextin-betweenthe scenestoadddrama andshow the changesinthe film
withoutneedingavoice over.
The onlyvoice overusediswhenthe title of the filmisreadout at the end.
2. Fast & Furious 6 trailer (2013)
https://www.youtube.com/watch?v=dKi5XoeTN0k
Genre:Action
The fast and furiousmoviesare veryconventional actionmovies,withthe fastsportscars,
explosions,fighting,girls,andmuscularmen.The trailerforthishasallotof choppycut scenes
showingall the actionshotsand explosionsasthe musicgetslouderandmore intense,grabbingthe
attentionof the audience.
Theyuse linesfromthe filmasthe voice over,mostlyfromthe maincharacter VinDiesel toadda
dramaticeffectrightbefore some actionstarts.
Textisaddedin the middle of the trailer;it’sinboldcapitals andcomesonto the screenveryfast
and to a Holt witha flashof light,ina veryactionand car like way.Thisisrightbefore all the main
actionscenesgetput onthe screen.
Lineslike this>
Are thenbroughton to the screenin-
betweeneachactionscene toadddramatic
effect.
REC. Trailer (2007)
https://www.youtube.com/watch?v=YGJ_jPKOj1c
Genre:Horror
Thismovie createsa documentaryfeel to it;thisisbecause it’sall shotasif they’ve gottheirown
camera andspeakingtoit throughout.Alsointhe traileritshowsthe cameracuttingout and going
fuzzylike they’vedroppeditorsomethinghappened thatyouneedtofindout.At the beginningof
the traileritstarts off kindof calm and givesyouan ideaof the storyline,butthenstartstoshow
clipsandscenesof thingsstartingto happentopeople whichcreatesanintense andcreepyvibe.
The trailerinvolvesfootsteps,creakydoorsandvideosoundsinordertosetthe scene and create an
on edge atmosphere,whichthenleadstoscreamingandmore actionpackedscenestoscare the
audience butalsointrigue themmakingthemfeel like theyNEEDtowatchthe filmtofindoutwhat
happens.
3. Most of the scenesare verydark and sometimeslitusingthe nightvisiononthe camera;thiseven
makesthe scenesscarierandcreatesa more real effecttothe film.
No musicisusedinthe trailer;theyleave itquietandeerie. Textisusedinbetweenscenestocreate
a dramatic effect.
Summary:
From lookingandlisteningtoall the differenttypesof trailersI’ve foundthatthatthe type of genre
changeseverythingaboutthe clips,the way they cutscenes,volumeof the music,the softnessor
loudnessof the voice overetc.
I’ve foundthatin romanticandsad filmsthe voice overscanbe softerand usuallyawoman’svoice
to showand emphasise whatisshowninthe movie,usuallylove,heartbreak etc.The switchingof
clipsfromthe movie isusuallyafade or somethingnot toonoticeable.
In actionmoviesthe scenesare edited sothattheyflashonto the screenandmakesthe audience
feel shockedandstartledasthe imagesandclipsare appearing onthe screenin a fasttempo,this
bringsacross the genre of the movie andemphasisesthe actionhappeninginthe scenes.
ThroughlookingatdifferenttrailersI’ve decidedthatforme,itwouldbe easiertodoa romanticor
horror film,inordertocome outwiththe bestendresults,asaction moviesrequireinmostcases
CGI and allotof actionshots whichwouldbe neartoimpossible forme tocreate.
Thisresearchhas helpedme decide todoa movie poster.Creatingthe movie posterIwill alsohave
to thinkaboutall the aspectsof howthe posterwill relatedtothe otheradvertisement,liketrailers
etc.and decidedthe horrormovie posterwill be besttocreate formy final project.