The document discusses factors to consider when analyzing movie trailers and posters, including when key information like the title is revealed, what type of scenes and actions are shown, how music and pacing create tone, and which is generally more effective at conveying essential details. Trailers are often summarized as building tension throughout by revealing the title at the end and showing a progression of scenes that gradually increase in drama and intensity. Posters can effectively convey atmosphere and genre but may be limited in fully portraying emotion. Both trailers and posters aim to intrigue audiences and make them remember the film's name.