The document discusses how the magazine attracted and addressed its hip hop audience through its front cover, contents page, and double page spread. For the front cover, it used eye-catching dark colors and featured a stereotypical hip hop artist to appeal to readers. The contents page combined text and a large photo to make it more visually interesting while still fitting on one page. The double page spread maintained a consistent color scheme for familiarity but varied the layouts to keep content from feeling repetitive.