This document provides a 4-step guide to mastering Facebook ads: 1. Choose your objective such as getting likes, clicks, or conversions. 2. Choose your offer such as discounts, lead magnets, or webinars to attract your target audience. 3. Choose your audience based on demographics, interests, or past website behavior to find the right people. 4. Create compelling ad messaging with an attention-grabbing hook, headline, call-to-action, and solution to the customer's problem.

1. w w w . r e b e l o f g r o w t h . c o m
How To Master
Facebook Ads In
4 Simple Steps

2. AGENDA Why Facebook ads?01.
02. Getting Ready To Run Ads
03. Step 1: Choosing Your Objective
04. Step 2: Choosing Your Offer
05. Step 3: Choosing Your Audience
06. Step 4: Creating Your Messaging

3. WHY FACEBOOK
ADS?

4. Facebook Stats
2.27 BILLION
2.27 billion monthly active
users (Source:Facebook
10/30/18)
1.4 BILLION
1.49 billion daily active
users (Source:Facebook
10/30/18)
20 MINUTES
Average time spent per
Facebook visit is 20 minutes
(Source:Infodocket)
8 TIMES/DAY
Facebook is accessed an
average of 8 times/day
(comScore)
6 TIMES/DAY
Instagram is accessed an
average of 6 times/day
(comScore)
72%
72% of B2C marketers named
Facebook as top advertising
channel (Social Media
Examiner)
43%
43% of B2B marketers named
Facebook as top advertising
channel (Social Media Examiner)

5. ARE YOU
READY?

6. • Setup a Business Manager & Ad Account
http://bit.ly/2KgFJmG
• Install Facebook Pixel & Conversion
Tracking On Your Website
o DIY - http://bit.ly/2zds5MI
o Done For You - http://bit.ly/pixel-install
o Facebook Pixel Helper -
http://bit.ly/2DwuxAV
Do This Today!!

7. Facebook Ad
Campaign Structure

8. WHAT IS YOUR
OBJECTIVE?

9. 11 Campaign Objectives
To Choose From

10. WHO IS YOUR
AUDIENCE?

11. 5 Stages Of
Audience Awareness

12. Custom Audiences
(Retargeting)
Customers
Leads
Website/Page Visitors
Page Fans/Engagers
Product/Most Aware (Warm Audiences)

13. Lookalike Audiences
Customers
Leads
Website Visitors
Page Fans/Engagers
Problem/Solution Aware (Cold Audiences)

14. Interest-Based Audiences
Products
Brands
Events
Influencers
Problem/Solution Aware (Cold Audiences)
Books, Publications
Associations, Communities

15. Audience Research Process
• Brainstorm - start a list in a text document
• Google search - ex: “top tools for photographers”
• Audience Insights Tool
• Plug in customer avatar demographics + broad Interest
• Plug in interests from your list
• Audiences Tool - type in your audiences and make
note of the size of each audience in your list
• Ideal size 500K - 5M

16. WHAT IS YOUR
OFFER?

17. w w w . r e b e l o f g r o w t h . c o m

18. How To Make A Godfather Offer
• Consider audiences stage of awareness
• Solve the “bleeding neck” problem
• Use Scarcity or Urgency
• Use Social Proof
• Use Risk Reversal
• Use Value Stacking

19. 4 Proven Facebook Offers That Convert
• Discounts or Coupons - Local Biz, eCommerce, info products
• Lead Magnet - B2B, B2C
• Checklist
• Cheatsheet
• Case Study
• Swipefile/Template
• Webinars - SaaS, info products, service-based
• Free + Shipping - eCommerce, info products, consulting
• Books
• Tripwire product

20. WHAT IS YOUR
MESSAGE?

21. Anatomy of A Facebook Ad
#2 The Hook
#3 The Headline
#1 The Creative
#4 The Call-To-Action

22. Before & After Exercise

23. Identifying Your Hook
& Copy

24. The Copy Writes Itself
• “Bath time with your newborn doesn’t have to be
a scary, frustrating experience.”
• “Say goodbye to bath time stress. You’ll actually
enjoy bathing your baby with this safe,
comfortable bath tub.”
• “You’ll feel like Mother of the Year as your baby
plays and bathes in the safety of this warm, soft
bath tub.”

25. The Perfect Facebook Ad Formula
1. The “Yes-Set”
2. Explain the problem and why they are having it
1.Use Data
2.Tell a story
3. Allude to a solution (Open the loop)
4. Click to close the loop

26. NOW WHAT?

27. • Download the Facebook Ads Toolkit -
http://bit.ly/hugs1-19
• Boost blog posts to find most popular headlines,
topics, and formats
• Retarget blog, landing page, and key page visitors
• Get in touch ron@rebelofgrowth.com
• Sign Up For Workshop - http://bit.ly/fb-workshops