Discover how to manage Facebook Ad Campaigns For Local Businesses

1. Helping Local Business
Build A Facebook Sales
Machine
Victoria Gibson
www.fbadqueen.com

2. How Do I Know?
When I was starting out I needed a way to build an
audience FAST, so I learned how to with Facebook
Ads.
NOW, as a Facebook Marketing Consultant I am paid
thousands each month to get extraordinary results
for my clients.
www.fbadqueen.com

3. Why Facebook?
• Accessible, localised
and highly targeted
advertising
opportunities
• Low Cost
• Instant Marketing

4. The Challenges
• Getting Likes, activity and
engagement
• Businesses can easily waste
money on Facebook Ads
• Perceived lack of time

5. The Opportunity
• You become the
problem solver with a
toolbox of solutions
• You can get local
businesses results
quickly and cheaply
• It’s easy to be the
expert

6. Target Local Businesses
• Focus on one industry
where you have some
experience or contacts
• Make sure that the
industry you focus on is
suited to Facebook
• Typical categories include
restaurants, bars,
professional services and
dentists

7. How Do You Find
Them?
• Look in newspaper and magazine as you know that
they have an advertising budget
• Go to networking events
• Use Social Media
• Your Followers and Likers on Twitter and
Facebook
• Set up a list of leads to start connecting with
• Referral

8. Packages
• Once you have a target audience in mind
then set about developing your service
packages
• Decide where to position yourself
• Have at least 3 packages positioned low,
high and sky’s the limit

9. Pricing
• Price depends on your experience level, but I
would recommend the following:
• Campaign Management $900 a month
• Page Posting & Monitoring
• Landing Pages $500
• Contests $1,500
• All In One Marketing Service incl Ads $3,000/mth

10. Key Messages
• Facebook is cheaper than traditional media
• They don’t have to spend more, just
reallocate current spending
• They can get more customers fast and find
out more about their current customers.

11. Package Ideas
• Basic Facebook & Twitter Management with
Facebook Ads Package - Monthly $1,500 -
$3,000
• Training Package - train their marketing
team $1,000 for half day or $250 an hour
• Workshops $250pp
• Video Memberships

12. Social Media As Your
Advertising
• Practice what you preach and maintain an
effective presence
• List building is important so that you can
regularly make offers
• Use Facebook Ads
• Position yourself as an expert

13. Market Positioning
• Once you decide on your specialisation
decide where you will be positioned
• Depends on your resources and level of
experience as well as the quality of your
offering
• Compare to readily available alternatives

14. Managing Campaigns
Effectively
• Facebook Ads Management Software
• Post Planner
• Basecamp
• Editorial Calendars

15. Resources
• www.fbadqueen.com/lujure
• www.fbadqueen.com/sellmore
• www.fiverr.com
• Basecamp Project Management
• www.fbadqueen.com/postplanner
• Qwaya Ads Software

16. Referrals
• Events
• Find people with a synergy but not
competing
• Online marketing - social media
• Strategic alliances/jv
• People hold a list of your ideal clients

17. Proven Method

18. Complete Fb Ads Training
Go to www.fbadqueen.com/sellmore

19. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
Go to www.fbadqueen.com/sellmore

20. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
• Module 1 - Find Your Ideal Target Customer On
Facebook
Go to www.fbadqueen.com/sellmore

21. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
• Module 1 - Find Your Ideal Target Customer On
Facebook
• Module 2 - Clearly Defining Your Message
Go to www.fbadqueen.com/sellmore

22. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
• Module 1 - Find Your Ideal Target Customer On
Facebook
• Module 2 - Clearly Defining Your Message
• Module 3 - Planning & Creating Super-Effective Ads
Go to www.fbadqueen.com/sellmore

23. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
• Module 1 - Find Your Ideal Target Customer On
Facebook
• Module 2 - Clearly Defining Your Message
• Module 3 - Planning & Creating Super-Effective Ads
• Module 4 - Optimising Your Campaigns
Go to www.fbadqueen.com/sellmore

24. Come and say Hi!
Go to www.fb.com/adqueenpage