Submit Search
Upload
A/B Testing: Why, When and How
•
0 likes
•
310 views
R
Ron Corbisier
Follow
Learn why A/B testing in Oracle Eloqua is crucial for your maximum marketing success.
Read less
Read more
Marketing
Report
Share
Report
Share
1 of 30
Download Now
Download to read offline
Recommended
Raleigh Oracle Marketing Cloud User Group
Raleigh Oracle Marketing Cloud User Group
Ron Corbisier
Account Based Marketing Overview
Account Based Marketing Overview
Ron Corbisier
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
Marketo
Bosch Power Tools NA Partner Program
Bosch Power Tools NA Partner Program
Jonathan Laverentz
Eloqua Experience Presentation on Sales-Marketing Alignment at Basware
Eloqua Experience Presentation on Sales-Marketing Alignment at Basware
Ceri Jones
3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI
Marketo
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances Team
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances Team
CodeScience
Plan engage-measure-webinar-slides
Plan engage-measure-webinar-slides
Marketo
More Related Content
What's hot
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketo
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
Marketo
This Is How You ABM: All-Star Customers
This Is How You ABM: All-Star Customers
Demandbase
Newscred's: Ultimate guide to content marketing Dec 2013
Newscred's: Ultimate guide to content marketing Dec 2013
Brian Crotty
Marketo@Marketo: Our Simplified Marketing Analytics
Marketo@Marketo: Our Simplified Marketing Analytics
Marketo
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
Marketo
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
Marketo
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Uberflip
Forrester B2B Summit 2021 - Splunk Shares How to Operationalize Industry Init...
Forrester B2B Summit 2021 - Splunk Shares How to Operationalize Industry Init...
Demandbase
Rise of the Content Engineer
Rise of the Content Engineer
schulmanthorogood
San Francisco Marketo User Group - October 2021
San Francisco Marketo User Group - October 2021
Amy Goldfine
ISV Tech Talk: Usage Metrics for Your LMA Managed Packages
ISV Tech Talk: Usage Metrics for Your LMA Managed Packages
Salesforce Partners
Next-Level ABM Is NOW! Your Roadmap To ABX Success
Next-Level ABM Is NOW! Your Roadmap To ABX Success
Demandbase
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Marketo
Real Life AI: Insights From Salesforce Pardot and Demandbase
Real Life AI: Insights From Salesforce Pardot and Demandbase
Demandbase
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
Marketo
Partnering Maturity Model
Partnering Maturity Model
Chaitra Vedullapalli
As Easy as Demandbase One, Two, Three: Quick Tips for Sales
As Easy as Demandbase One, Two, Three: Quick Tips for Sales
Demandbase
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Marketo
Marketing Transformation: Implementing Eloqua at an Enterprise Company
Marketing Transformation: Implementing Eloqua at an Enterprise Company
Alp Mimaroglu ★
What's hot
(20)
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
This Is How You ABM: All-Star Customers
This Is How You ABM: All-Star Customers
Newscred's: Ultimate guide to content marketing Dec 2013
Newscred's: Ultimate guide to content marketing Dec 2013
Marketo@Marketo: Our Simplified Marketing Analytics
Marketo@Marketo: Our Simplified Marketing Analytics
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Forrester B2B Summit 2021 - Splunk Shares How to Operationalize Industry Init...
Forrester B2B Summit 2021 - Splunk Shares How to Operationalize Industry Init...
Rise of the Content Engineer
Rise of the Content Engineer
San Francisco Marketo User Group - October 2021
San Francisco Marketo User Group - October 2021
ISV Tech Talk: Usage Metrics for Your LMA Managed Packages
ISV Tech Talk: Usage Metrics for Your LMA Managed Packages
Next-Level ABM Is NOW! Your Roadmap To ABX Success
Next-Level ABM Is NOW! Your Roadmap To ABX Success
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Real Life AI: Insights From Salesforce Pardot and Demandbase
Real Life AI: Insights From Salesforce Pardot and Demandbase
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
Partnering Maturity Model
Partnering Maturity Model
As Easy as Demandbase One, Two, Three: Quick Tips for Sales
As Easy as Demandbase One, Two, Three: Quick Tips for Sales
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Marketing Transformation: Implementing Eloqua at an Enterprise Company
Marketing Transformation: Implementing Eloqua at an Enterprise Company
Viewers also liked
Momentum Account Based Marketing (ABM) Overview
Momentum Account Based Marketing (ABM) Overview
Momentum ABM Limited
Account-Based Marketing: Meetup PPT
Account-Based Marketing: Meetup PPT
Yanir Calisar
Account-Based Marketing: Target Key Accounts and Drive Revenue
Account-Based Marketing: Target Key Accounts and Drive Revenue
Marketo
Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture
Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture
Ron Corbisier
ABM - The Essentials of Account Based Marketing
ABM - The Essentials of Account Based Marketing
Marketo
Account-Based Marketing: Scaling B2B’s New Strategy with Marketo & Lattice
Account-Based Marketing: Scaling B2B’s New Strategy with Marketo & Lattice
Marketo
Account-Based Marketing 101: A Marketo Case Study
Account-Based Marketing 101: A Marketo Case Study
Marketo
Viewers also liked
(7)
Momentum Account Based Marketing (ABM) Overview
Momentum Account Based Marketing (ABM) Overview
Account-Based Marketing: Meetup PPT
Account-Based Marketing: Meetup PPT
Account-Based Marketing: Target Key Accounts and Drive Revenue
Account-Based Marketing: Target Key Accounts and Drive Revenue
Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture
Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture
ABM - The Essentials of Account Based Marketing
ABM - The Essentials of Account Based Marketing
Account-Based Marketing: Scaling B2B’s New Strategy with Marketo & Lattice
Account-Based Marketing: Scaling B2B’s New Strategy with Marketo & Lattice
Account-Based Marketing 101: A Marketo Case Study
Account-Based Marketing 101: A Marketo Case Study
Similar to A/B Testing: Why, When and How
Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016
Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016
Ron Corbisier
OOW15 - Customer Success Stories: Upgrading to Oracle E-Business Suite 12.2
OOW15 - Customer Success Stories: Upgrading to Oracle E-Business Suite 12.2
vasuballa
7. Andy Campbell - Make the Most of the Cloud
7. Andy Campbell - Make the Most of the Cloud
Cedar Consulting
OOW15 - case study: oracle application management suite for oracle e-business...
OOW15 - case study: oracle application management suite for oracle e-business...
vasuballa
Maximizing Template Use
Maximizing Template Use
SAP Ariba
Migrating Oracle Forms Using Oracle Application Express
Migrating Oracle Forms Using Oracle Application Express
DavidPeake15
Oracle Talent Acquisition Cloud quick tour demo
Oracle Talent Acquisition Cloud quick tour demo
Ryan Golez
Con8208 achieve a quicker and compliant financial close
Con8208 achieve a quicker and compliant financial close
Oracle
Primavera P6 Team Member - For Primavera Users on the Go
Primavera P6 Team Member - For Primavera Users on the Go
p6academy
Omaha rug customer 2 cloud customer facing hcm ppt aug 2014
Omaha rug customer 2 cloud customer facing hcm ppt aug 2014
tecrecruiter
Anthony Scarfo Curriculum Vitae
Anthony Scarfo Curriculum Vitae
anthonyscarfo
Ensuring Success in the Cloud (1)
Ensuring Success in the Cloud (1)
Sarkis Kerkezian, PMP
Cloud Streaming & Financial Close: Streamline Your Financial Processes
Cloud Streaming & Financial Close: Streamline Your Financial Processes
Alithya
Siebel CRM Innovation Pack 2015
Siebel CRM Innovation Pack 2015
crm2life
Steps To A Successful e-Procurement Journey – The First Year In Review
Steps To A Successful e-Procurement Journey – The First Year In Review
SAP Ariba
Oracle Primavera Roadmap 2015
Oracle Primavera Roadmap 2015
p6academy
Asug sap oct 2018
Asug sap oct 2018
Kaushik Viswanathan
Trivadis TechEvent 2016 Oracle Enterprise Performance Management in the Clou...
Trivadis TechEvent 2016 Oracle Enterprise Performance Management in the Clou...
Trivadis
Powering Business Transformation with Oracle Exadata: a Capgemini Case Study
Powering Business Transformation with Oracle Exadata: a Capgemini Case Study
Capgemini
Connected Planning Using EPM Cloud at Opus Group
Connected Planning Using EPM Cloud at Opus Group
Alithya
Similar to A/B Testing: Why, When and How
(20)
Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016
Oracle Eloqua Roadmap SoCal Marketing Cloud User Group February 2016
OOW15 - Customer Success Stories: Upgrading to Oracle E-Business Suite 12.2
OOW15 - Customer Success Stories: Upgrading to Oracle E-Business Suite 12.2
7. Andy Campbell - Make the Most of the Cloud
7. Andy Campbell - Make the Most of the Cloud
OOW15 - case study: oracle application management suite for oracle e-business...
OOW15 - case study: oracle application management suite for oracle e-business...
Maximizing Template Use
Maximizing Template Use
Migrating Oracle Forms Using Oracle Application Express
Migrating Oracle Forms Using Oracle Application Express
Oracle Talent Acquisition Cloud quick tour demo
Oracle Talent Acquisition Cloud quick tour demo
Con8208 achieve a quicker and compliant financial close
Con8208 achieve a quicker and compliant financial close
Primavera P6 Team Member - For Primavera Users on the Go
Primavera P6 Team Member - For Primavera Users on the Go
Omaha rug customer 2 cloud customer facing hcm ppt aug 2014
Omaha rug customer 2 cloud customer facing hcm ppt aug 2014
Anthony Scarfo Curriculum Vitae
Anthony Scarfo Curriculum Vitae
Ensuring Success in the Cloud (1)
Ensuring Success in the Cloud (1)
Cloud Streaming & Financial Close: Streamline Your Financial Processes
Cloud Streaming & Financial Close: Streamline Your Financial Processes
Siebel CRM Innovation Pack 2015
Siebel CRM Innovation Pack 2015
Steps To A Successful e-Procurement Journey – The First Year In Review
Steps To A Successful e-Procurement Journey – The First Year In Review
Oracle Primavera Roadmap 2015
Oracle Primavera Roadmap 2015
Asug sap oct 2018
Asug sap oct 2018
Trivadis TechEvent 2016 Oracle Enterprise Performance Management in the Clou...
Trivadis TechEvent 2016 Oracle Enterprise Performance Management in the Clou...
Powering Business Transformation with Oracle Exadata: a Capgemini Case Study
Powering Business Transformation with Oracle Exadata: a Capgemini Case Study
Connected Planning Using EPM Cloud at Opus Group
Connected Planning Using EPM Cloud at Opus Group
More from Ron Corbisier
Oracle + Relationship One Webinar: Sports Marketing
Oracle + Relationship One Webinar: Sports Marketing
Ron Corbisier
Cummins: Building a Center of Excellence
Cummins: Building a Center of Excellence
Ron Corbisier
Optum Preference Center
Optum Preference Center
Ron Corbisier
Maximize Your MarTech Stack
Maximize Your MarTech Stack
Ron Corbisier
Twin Cities User Group - May 2017
Twin Cities User Group - May 2017
Ron Corbisier
Raleigh Oracle Marketing Cloud User Group - April 2017
Raleigh Oracle Marketing Cloud User Group - April 2017
Ron Corbisier
Chicago User Group - Feb 2017 Overview
Chicago User Group - Feb 2017 Overview
Ron Corbisier
Chicago User Group - Relationship One
Chicago User Group - Relationship One
Ron Corbisier
Chicago User Group - Influitive
Chicago User Group - Influitive
Ron Corbisier
Chicago User Group - PFL.com
Chicago User Group - PFL.com
Ron Corbisier
Oracle Eloqua 10 Release Notes
Oracle Eloqua 10 Release Notes
Ron Corbisier
Twin Cities OMC User Group - January 2017
Twin Cities OMC User Group - January 2017
Ron Corbisier
R1-Story-Beyond-the-View
R1-Story-Beyond-the-View
Ron Corbisier
World of Oracle Eloqua Reporting
World of Oracle Eloqua Reporting
Ron Corbisier
Chicago Oracle Marketing Cloud User Group - November
Chicago Oracle Marketing Cloud User Group - November
Ron Corbisier
Raleigh Oracle Marketing Cloud User Group - November
Raleigh Oracle Marketing Cloud User Group - November
Ron Corbisier
Deliverability and Privacy Essentials
Deliverability and Privacy Essentials
Ron Corbisier
Recommendations for Lead Scoring
Recommendations for Lead Scoring
Ron Corbisier
Twin cities user group september 2016
Twin cities user group september 2016
Ron Corbisier
World of Oracle Eloqua Reporting
World of Oracle Eloqua Reporting
Ron Corbisier
More from Ron Corbisier
(20)
Oracle + Relationship One Webinar: Sports Marketing
Oracle + Relationship One Webinar: Sports Marketing
Cummins: Building a Center of Excellence
Cummins: Building a Center of Excellence
Optum Preference Center
Optum Preference Center
Maximize Your MarTech Stack
Maximize Your MarTech Stack
Twin Cities User Group - May 2017
Twin Cities User Group - May 2017
Raleigh Oracle Marketing Cloud User Group - April 2017
Raleigh Oracle Marketing Cloud User Group - April 2017
Chicago User Group - Feb 2017 Overview
Chicago User Group - Feb 2017 Overview
Chicago User Group - Relationship One
Chicago User Group - Relationship One
Chicago User Group - Influitive
Chicago User Group - Influitive
Chicago User Group - PFL.com
Chicago User Group - PFL.com
Oracle Eloqua 10 Release Notes
Oracle Eloqua 10 Release Notes
Twin Cities OMC User Group - January 2017
Twin Cities OMC User Group - January 2017
R1-Story-Beyond-the-View
R1-Story-Beyond-the-View
World of Oracle Eloqua Reporting
World of Oracle Eloqua Reporting
Chicago Oracle Marketing Cloud User Group - November
Chicago Oracle Marketing Cloud User Group - November
Raleigh Oracle Marketing Cloud User Group - November
Raleigh Oracle Marketing Cloud User Group - November
Deliverability and Privacy Essentials
Deliverability and Privacy Essentials
Recommendations for Lead Scoring
Recommendations for Lead Scoring
Twin cities user group september 2016
Twin cities user group september 2016
World of Oracle Eloqua Reporting
World of Oracle Eloqua Reporting
Recently uploaded
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
vikrs213
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
Social Samosa
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
Will Haire
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
Herd
scope in Digital Marketing & advertising
scope in Digital Marketing & advertising
KBS SHOP
Voltas turnaround strategy management case
Voltas turnaround strategy management case
Ankit Sarkar
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
abinashdm2014
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
Livewire
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
Uttara University
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Kiwi Creative
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
Shifali roy
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
risabhpandeyconnect
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
Social Samosa
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
Nedko Nedkov
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
tegveersingh09
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
VWO
A navigation of two creative processes Study
A navigation of two creative processes Study
stuwilson.co.uk
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
Navah Hopkins
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
Fabio Bin
Recently uploaded
(20)
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
scope in Digital Marketing & advertising
scope in Digital Marketing & advertising
Voltas turnaround strategy management case
Voltas turnaround strategy management case
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
A navigation of two creative processes Study
A navigation of two creative processes Study
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
A/B Testing: Why, When and How
1.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | A/B TesAng in Eloqua Greg Huckabee Adop0on Services, Oracle Marke0ng Cloud August 2016
2.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle ConfidenAal – Internal/Restricted/Highly Restricted 2 Greg Huckabee •
- 7 years in Direct Mail markeAng and manufacturing. • - 10 years in Financial Services industry, helped drive digital transformaAon • - 4 years as an Eloqua customer • - 3 years with Oracle MarkeAng Cloud • CommiXed to helping marketers build skills and competencies that drive modern markeAng maturity.
3.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Agenda • AdopAon Services Program Overview • A/B TesAng Process •
Common TesAng ObjecAves & Three Categories of TesAng Elements • A/B TesAng Examples: – Email – Web Forms 3
4.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | AdopAon Services Program Overview
5.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | AdopAon Services: Overview Complimentary services provided as part of a customer’s subscripAon to OMC Designed to help customers achieve success and adopt modern markeAng pracAces Content provided on all products within the OMC Services delivered virtually using digital, interacAve tools 5 Oracle ConfidenAal – Internal/Restricted/Highly Restricted
6.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Services Modern MarkeAng Assessments Pla`orm Feature Demos and use case walk-throughs Facilitated Discussions Applied Concept Tours 6 Oracle ConfidenAal – Internal/Restricted/Highly Restricted
7.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 7 The online assessment calculates and presents you with your markeAng maturity and pla`orm uAlizaAon levels Answer a series of quesAons about your organizaAon’s approach to markeAng Receive acAonable guidance on how to advance to the next level of maturity Modern MarkeAng Assessments
8.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 8 Choose from a broad menu of modern markeAng topics AXend 60-90 minute interacAve sessions (delivered virtually) Receive a customized plan of acAon outlining how to implement the markeAng pracAce Facilitated Discussions
9.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 9 Pla`orm Advisor shows you how to put plans into acAon or address issues you’re experiencing all within your own product instance Choose from a growing list of topics; sessions are approximately 60 minutes Leave with a list of recommended resources that will help you apply the concepts within your organizaAon Product Feature Demos & Applied Concept Tours 60 MIN
10.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | RequesAng AdopAon Services Oracle ConfidenAal – Internal/Restricted/Highly Restricted 10 • All services are requested through your Customer Success Manager •
Engagements are assigned to Advisors cerAfied in a area of experAse • Request Oien – no limit! • Open Discussions - run something by us!
11.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | A/B TesAng Process
12.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | A/B TesAng Process 12
13.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Common TesAng ObjecAves & Elements
14.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Common TesAng ObjecAves 14 • Increase form submissions • Increase downloads • Increase page views • Increase click-through rate • Increase email opens • Reduce unsubscribe rate • Increase content shares • Increase social reach and influence
15.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | TesAng Elements Crea0ve Elements • Layout • Style of graphics •
Size or placement of offer • Copy length • Form length • Social buXons 15 Content Elements • Subject line • From line • Headlines • Call to acAon • Offer • SegmentaAon or targeAng • Messaging • PersonalizaAon Timing & Frequency • Send Ame • Send day • Send frequency • Share or post Ame • Share day • Share or post frequency
16.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | TesAng Examples: Email
17.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 17
18.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 18
19.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 19
20.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 20
21.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 21
22.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | TesAng Examples: Forms &Webpage
23.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Original Form
24.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | IteraAon • 11.83% Conversion Rate • 438% Increase over Original •
99.5% StaAsAcal significance
25.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 25
26.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 26
27.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 27
28.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 28
29.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Download Now