Twin Cities Eloqua User Group presentation from April 28, 2015

1. Oracle Marketing Cloud User Group
Minneapolis | April 28, 2015

2. 4/29/15
TODAY’S AGENDA
Mike Bernard, Relationship One
1
2
3
MME15 Recap & Take-Aways
4
Matt Jesser & Steven Schloskey, Relationship One
Quosity for OMC + more
Mike Bernard, Relationship One
Updates & Announcements
Erin Rowles, Relationship One
Oracle Eloqua Release: Version 470
CONFIDENTIAL |
5
Mike Bernard, Relationship One
Housekeeping

3. 4/29/15
UPDATES & ANNOUNCEMENTS
New Staff
‣ Anna Stoncek - Associate Consultant
‣ Paige Dorman - Associate Consultant
‣ Britt Dyer (Atlanta) - Consultant
‣ Jerice Anterola - Business Development Executive
‣ Matt Jesser - Performance Analytics Practice Director
‣ Trent Haun - Performance Analytics Developer
Relationship One
‣ Nominated for Best Places to Work
‣ 10% off AppCloud through the end of the month - see Erin for details
Oracle
‣ Chicago Modern Marketing Mashup - April 30
‣ OBIE to replace Insight - Timing TBD
‣ Moving all apps to a market place, away from Topliners - https://cloud.oracle.com/
marketplace
CONFIDENTIAL |

4. 4/29/15
MME15
Recap & Take-Aways
CONFIDENTIAL |

5. 4/29/15
MODERN MARKETING EXPERIENCE 2015 - RECAP
• James Franco and storytelling
CONFIDENTIAL |
• Align efforts to the customer, not product
• Product Roadmap
• More Robust Reporting
• Content Marketing
• Markie Awards
Themes:

6. 4/29/15
MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |

7. 4/29/15
MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |

8. 4/29/15
MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |

9. 4/29/15
MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |

10. 4/29/15
MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |

11. 4/29/15CONFIDENTIAL |

12. 4/29/15
MARKETING ANALYTICS
Open Discussion
CONFIDENTIAL |
What tools
are you using for analytics?
What metrics
are you measuring and monitoring?
What audiences
are you communicating to?

13. 4/29/15
ELOQUA INSIGHT & ANALYZER
CONFIDENTIAL |

14. 4/29/15CONFIDENTIAL |
by Relationship One

15. 4/29/15
CAMPAIGN PERFORMANCE
CONFIDENTIAL |

16. 4/29/15
CONTACT AND ACCOUNT ACTIVITY
CONFIDENTIAL |

17. 4/29/15
EMAIL BEHAVIOR
CONFIDENTIAL |

18. 4/29/15
DATABASE HEALTH
CONFIDENTIAL |

19. 4/29/15
SOCIAL MARKETING: TWITTER
CONFIDENTIAL |

20. 4/29/15
FREE-FORM ANALYTICS
CONFIDENTIAL |

21. 4/29/15
QUOSITY FOR ORACLE MARKETING CLOUD
Q&A
CONFIDENTIAL |
Thank you!
Questions?

22. 4/29/15
ORACLE ELOQUA RELEASE
Version 470
CONFIDENTIAL |

23. 4/29/15
ORACLE ELOQUA RELEASE: VERSION 470
Details
March 31, 2015 (POD2)
April 12, 2015 (POD3)
April 19, 2015 (POD1)
CONFIDENTIAL |
New Rollout Procedure
‣ 2x per quarter
‣ 2 Categories:
‣ Platform (example: 470)
‣ Apps & Tools (example:2.4)

24. 4/29/15
ORACLE ELOQUA RELEASE: VERSION 470
Highlights
Account & Contact Views
‣ More Security
CONFIDENTIAL |
Visual Click-Through Report
‣ New & Improved

25. 4/29/15
ORACLE ELOQUA RELEASE: VERSION 470
Highlights
Forms
‣ Submission Excludes
CONFIDENTIAL |
SFDC IDs
‣ Case-Sensitive

26. 4/29/15
ORACLE ELOQUA RELEASE: VERSION 470
Resources
Topliners
‣ Release Resource Center
Relationship One Blog
‣ Release Reviews
CONFIDENTIAL |

27. 4/29/15
HOUSEKEEPING - FUTURE USER GROUP MEETINGS
Open Discussion
CONFIDENTIAL |
• Cadence - Monthly? Quarterly? Twice a Quarter?
• Venue - Remain here or move around?
• Topics - What would you like to cover?
• Your stories - Would anyone be willing to present on what
you are doing, what’s working, something fun you tried,
something that bombed, or something else?

28. www.relationshipone.com | @relationshipone