2. Pitch deck 2
Nepali carpets are renowned for their exquisite
craftsmanship and intricate designs.
Nepali carpets have a long-standing tradition that dates
back centuries.
Nepali carpets are handwoven with meticulous attention
to detail. Skilled artisans employ ancient techniques,
combining hand-knotting and hand-tufting methods to
create stunning and durable carpets.
Nepali carpets are primarily made from natural
materials such as wool and silk. The wool used in
Nepali carpets is sourced from high-altitude Himalayan
sheep, known for their long and lustrous fibers. Silk is
also used to add luxuriousness and sheen to the carpets.
About Nepali Carpet
3. Brand Positioning
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Brand Positioning is the process of creating
a unique identity for a brand
It involves identifying the key attributes
and benefits of the brand
It helps to differentiate the brand from
competitors
It is important for creating a strong brand
image and increasing brand loyalty
4. • Luxury homeowners and
interior designers
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Target Customer of Nepali
Carpet:
• Global carpet enthusiasts
seeking exceptional quality
• High-end hotels, resorts,
and luxury establishments
5. Brand Essence:
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• Unmatched Elegance: Nepali
Carpets are the epitome of luxury
and sophistication
• Artistic Mastery: Meticulous
craftsmanship showcasing Nepali
heritage
• Timeless Beauty: Carpets that
transcend trends and become
cherished heirlooms
6. Key Differentiators:
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• Premium Materials: Finest wool
and silk sourced from Himalayan
sheep
• Handmade Excellence: Skilled
artisans weave each carpet with
precision
• Intricate Designs: Unique patterns
inspired by nature, culture, and
traditions
7. Unique Selling Proposition
(USP):
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• Unparalleled Quality: Nepali
Carpets stand out for their
exceptional durability and
longevity
• Customization: Tailored solutions
to meet individual design
preferences
• Social Responsibility: Supporting
local communities and preserving
cultural heritage
8. Competitive Advantage:
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• Limited Production: Exclusive and
rare designs available in limited
quantities
• Authenticity Guarantee: Each
carpet is certified as a genuine
Nepali product
• Global Recognition: Nepali
Carpets are renowned worldwide
for their excellence
9. Brand Promise:
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• Enhancing Spaces: Transforming
interiors into stunning, inviting
environments
• Lasting Value: Investing in a
Nepali Carpet means owning a
timeless masterpiece
• Unforgettable Experience: The
joy of owning a handcrafted
work of art
