Strategic Marketing Plan for Sitaljyoti Academy: A +2 Hotel Management College

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Strategic Marketing Plan for Sitaljyoti Academy: A
+2 Hotel Management College
S u b m i t t e d b y : R o m a n m a n s h r e s t h a
S u b m i t t e d t o : S a c h i n P r a d h a n
C o u r s e Ti t l e : S t r a t e g i c M a r k e t i n g ( M K T G 5 7 1 4 )

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SITAL JYOTI
ACADEMY
• Sital Jyoti is an academic
institution providing education
facilities since 2050 B.S.
• Planning to uplift it’s academic
carrier by adding +2 Hotel
Management studies from this
academic session

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Mission, Vision & Objectives
Mission: To provide students with a
comprehensive education in hotel management that
prepares them for successful careers in the
hospitality industry.
Vision: To be the leading college for hotel
management education in Pokhara
Objectives: To establish a successful +2 college
that provides high-quality education in hotel
management, preparing students for successful
careers in the hospitality industry.

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Board of Director
Elected Director
Principal
Business Development Head
Faculty staff
Organization Body/Role of Organization

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Competitive positioning
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i. Differentiate curriculum: We will offer unique courses and programs that
differentiate our college from other +2 colleges. For example, we will offer
specialized courses in food and beverage management, event planning, or
sustainable tourism.
ii. Partner with industry leaders: We will build relationships with industry leaders in
the hospitality field and invite them to speak at our college. This will provide our
students with exposure to the latest trends and best practices in the industry.
iii. Offer hands-on training: We will provide students with hands-on training
opportunities through internships, job shadowing, and externships. This will give
them practical experience and help them stand out in the job market.
iv. Focus on student support: We will provide robust support services, such as
academic advising, career services, and tutoring, to help students succeed
academically and professionally.
v. Promoting college: We will Invest in marketing and outreach efforts to promote
our college and its unique offerings. This could include attending industry
conferences, advertising in hospitality publications, or hosting events on campus

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Market Research of Sital Jyoti
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i. Online Marketing: Establishing a strong online presence
through social media platforms, and online advertisements.
This will help to reach a wider audience and allow potential
students to learn more about our college's programs and
offerings.
ii. Referral Programs: We will build a relationship with high
schools, industry associations, and other organizations to
promote our college's programs. We can offer referral bonuses
to these organizations for any student they refer who enrolls in
our college.
iii. Events and Conferences: We will arrange to attend industry
events and conferences to network with professionals in the
hospitality industry and promote our college's programs to
potential students.

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Business model canvas of SJA College
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i. Key Partners:
- Industry partners for internships and job placements LIKE BANQUET/HOTELS etc
- Educational institutions/ local school for collaboration on academic programs
ii. Key Activities:
- Providing high-quality education in hotel management to +2 students
- Offering industry-relevant courses and practical training opportunities
- Building relationships with industry partners for internships and job placements
- Providing career counseling and job placement services to students
- Conducting research on emerging trends and best practices in the hospitality industry
- Conducting college in local holiday also; only giving holiday on Saturday and any
important occasions.
iii. Key Resources:
- Experienced and qualified faculty members with industry experience
- Facilities and equipment for practical training
iv. Value Proposition:
- High-quality education in hotel management
- Industry-relevant courses and practical training opportunities
- Career counseling and job placement services
- Strong industry partnerships for internships and job placements

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Business model canvas of SJA College
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v. Customer Segments:
- +2 students interested in pursuing a career in hotel management
- Parents of +2 students interested in providing their children with a quality education in
hotel management.
vi. Channels:
- Online and offline marketing to reach potential students and parents
- Business development head of SJA creating a brainstorming program in different
local school
- Social media and email marketing to keep in touch with students and alumni
vii. Customer Relationships:
- Personalized counseling and support for students throughout their academic
journey
- Networking and career development opportunities for alumni
- Building relationships with industry partners for internships and job placements

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Business model canvas of SJA College
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viii. Revenue Streams:
- Tuition fees from +2 students
ix. Cost Structure:
- Faculty and staff salaries
- Facilities and equipment maintenance and upkeep
- Marketing and advertising expenses
- Buying of vegetables and food items
x. Unique Selling Points:
- Beautiful environment and location for the college
- Experienced and qualified faculty members with industry experience
- Strong industry partnerships for internships and job placements
- Personalized career counseling and job placement services for students.
- Conducting college in local holiday also; only giving holiday on Saturday and any
important occasions.

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SWOTAnalysis of Sital Jyoti Academy
Strengths:
- Strong faculty with extensive industry experience - Strategic location
- High demand for graduates in the hospitality industry - Strong network of industry partners
Weaknesses:
- Limited budget for marketing and advertising
- Limited resources for research and development
- Limited number of faculty members with PhDs
Opportunities:
- Growing demand for hospitality education in the country
- Opportunities for collaboration with industry partners
- Opportunities for research and development in the field of hospitality
Threats:
- Increasing competition from other hospitality education providers
- Economic downturns that can impact the hospitality industry
- Changing industry trends that can affect the relevance of the college's curriculum
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Interview Outcome from Principal and Head Accountant
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1. Bridging the skills gap:
• Establishing a hotel management college in Pokhara would address the shortage of
skilled professionals in the hospitality industry, catering to various sectors like
banquets, hotels, restaurants, and even foreign countries.
2. Government policies and efforts:
• The school aims to establish a +2 stream in the future, aligning with government
policies. The board team of Sitaljyoti Academy has been consistently working towards
this goal.
3. Improving standards:
• By providing comprehensive and high-quality education, the college can elevate the
standards of the hospitality sector in Pokhara. This improvement can positively impact
the reputation of the region as a tourist destination.
4. Potential market in Ward No-14:
• Sitaljyoti Academy has the potential to tap into the market in Ward No-14, enhancing
its quality and reputation within the local society.

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Thank You