This slide contains three major topics: Corporate communication strategy for staff retrenchment The difference in ways HR lead and PR communicate Tools and techniques used by PR to convey the messages

1. Corporate Communication
Strategies
Assignment 2021 September Intake
M60109210304
Roman Karki

2. The Topics under Discussion
Communication Strategy
Discussion of the
communication
strategies used by
corporate leaders for
Staff Retrenchment
Differences
The Differences in the
way communication is
handled by corporate
communication leader
and human resource lead
Tools and Techniques
Tools and Techniques
used by corporate
communication leaders
to convey the messages.

3. Communication Strategies
Challenge 1 Challenge 3
Face to Face
Communication
0
4
● Be empathetic in the process if
necessary
● Allows for open dialogue between the
employer and employee
Prior Notice
0
2
● Notice inviting staff members to
discuss and disclose all relevant
information
● Staff can be mentally prepared for the
situation
● Better if information given directly
than through the gossip
Transparent
Discussion with
Clarity
0
1
● Discussions on the current situations
● Discuss the criteria and reasons
● Discuss the need of organization and
why they don't fit in it
Appropriate Timing
and Place
0
3
● Employee should feel comfortable to
discuss the matter.
● Allows to access support.
Positive Criticism
and Career
Coaching
05
● effective in achieving a successful
career transition
● for positive relationships even after
the layoff
● used in situations where the
disadvantages are so obvious that
pointing them out would be
unimpressive
Alternatives for
Retrenchment
06 ● Salary Reduction, Pay Cuts
● Reduction in Benefits
Retrenchment
offerings and
Negotiations
07
● Renegotiation on the retrenchment
benefits
● Offering Layoffs and certifications.
● Based on the financial situation,
negotiate on the benefits provided in
retrenchment, can be lump sum or
slow payments.

4. HR Lead, Corporate Leaders and Communication Strategies
Challenge 1 Challenge 3
5
4
3
2
1

5. Communication Modes and Channels
● For HR : emails, letters, physical meetings, and direct
verbal communication with employees.
● For Corporate leaders: press release, a news
conference, interviews with journalists, social media
postings, and other channels
Target and Audience
● The corporate director is primarily responsible for focusing on the
public, market, competitors, and organizations.
● The human resources director focuses on communicating with
employees and increasing efficiency.
Communication Purpose
● The purpose of communication for an HR
department may be to assess the employee's situation,
assess internal human resource weaknesses, and
eliminate internal threats.
● Communication leaders strive to maintain their
brand identity in the marketplace through effective
public relations. The goal is to harmonize the
processes of internal, external, and market
communication.
Role in Crisis
● Leaders of corporate communication play a
broader role, they communicate as the face of
the organization, ensuring that the situation is
under control.
● social-political or market factors have no
effect on HR communication, does not have to
deal with brand identity or public relations
during a crisis.
Communication Process
● The HR acts as a go-between for senior management and employees.
Report on everything from formal meetings to interpersonal
communications in order to analyze the situation and your employees'
relationship
● Corporate communication leaders are involved in the process of
change management, risk management, acts as the spokesperson of
the company and assist senior executives in the creation of
presentations, speeches, and other key corporate messages.
05
01
02 03
04

6. Public and Investor
Relation
Management Tools
Promote a company's or
enterprise's image to
stakeholders and the
general public.
1
● Press Releases
● Press Conferences
● Web Magazines
● Media Gatherings
Internal
Communication
Tools
Elimination of
miscommunication
within the organization
and the promotion of a
healthy culture.
2
● Journal Bulletin
● Discussion Forums
● Annual Board Report
● Social Intranet
Software
Corporate Brand
Promotional Tools
Establish the firm in the
market as a trustworthy
brand.
3
● Sponsorship
● Advertisement
● Campaigns
● Marketing Stunts
Lobbying
Influence the Official to
make the decision to
favour the firm
4
● Massive public
Campaigns
● Slogans
● Lobbyist
Inter Organization
Communication
Tools
Broaden market reach
and provide industry
information.
5
● Seminars
● Open house/
company visits
● Trade shows
● Training Programs
Tools Used By Corporate Communication Leader

7. Thankyou