1. ROLANDO P. MONTER
Yakal Street, Barangay San Antonio, Makati City
rhonixe@yahoo.com: +639177914267
Skype: roland042989
SUMMARY:
Has almost 7 years of working experience for both technical and operations systems in a Snack Manufacturing
Industry with the following product lines: Corn Chips; Bakery; Confectionery; Baked and Fried Extruded;
Pelletize; Fabricated Potato Chips.
Specialties: Quality Assurance, FSMS, Internal Auditing, Inventory Control and Management Systems, Supply
Chain Management, Sales Administration, Sales and Marketing Operations and Systems and ISO 9001:2008
Quality Management System.
WORK EXPERIENCE:
PRIFOOD CORPORATION, LAGUNA, PHILIPPINES
SALES OPERATIONS MANAGER – February 2014 – Present
• Responsible in leading, coaching and managing 2 Regional Sales Heads, 5 Key Account Specialists, 6
Distributor’s Specialists, 1 Merchandising Supervisor, 225 Trade Merchandisers, 1 Sales Admin Officer,
10 Distributors and approximately 500 Modern Trade Channels namely: SM Supermarkets, Robinsons
Supermarkets, Puregold Price Club Inc. Supermarkets, Rustans/Shopwise Supermarket, 7 – Eleven
Convenience Stores, Alfa Mart Convenience Stores, All Day Convenience Stores and Mini Stop
Convenience Stores.
• Responsible in attaining Sales Departments Key Results Area and KPI’s
- 100% Volume Target
- Bad Orders % Cost To Sales
- Collection Efficiency
- Sales Organization and Structure
- Distribution Ordering Systems
- Sales Activation Programs
- New Products Pipelining and Monitoring
- Sales Operations Internal Auditing Programs
- Merchandising Operations Programs and Monitoring
- Sales Departmental ISO Processes and Procedural Standardization
• Responsible in conducting Major Buying and Purchases Negotiations to both Modern Trade and
General Distribution Channels.
2. • Leads the Sales Team to conduct Distribution Operations Internal Audit to verify and validate Agreed
Operations Parameters.
• Leads the Sales Team for the Monthly Forecasting and Weekly Demand Plan align to the Annual
Business Plan.
• Initiate and propose Sales Activation Program and Progressive Monitoring Systems that fit on the
identified Business Opportunities in respective coverage areas.
• Responsible for the review and updates of all Trade Operational Contracts and Agreements.
• Responsible for the consolidation, review and presentation of Monthly Business Analytics.
• Responsible for Monthly Coordination for the Sales Requirements to Management Committee
• Performs and leads the team for Sales Departmental Processes and Procedures Review and conducts
Basic Sales and Merchandising Standards to both Distributor’s Salesmen and Trade Merchandisers.
KEY ACHIEVEMENTS
• Was able to rationalize and complete the required Sales Operations Structure and Functional
Organization.
• Increase Product Placement to Supermarkets and Convenience Stores Channels.
• Established and implementation of Sales and Merchandising Operations Internal Auditing Programs to
both Modern Trade and Distribution Channels.
• Improved Distribution Sales Ordering Systems and Developed Merchandising Inventory Control and
Management Operations Systems.
• Was able to increase the area’s Sales Volume from an average of 25M to 55M through rationalization
of Product Profiling, Product Placement, Review of Buying Accounts, Deployment of Sales Activations,
Implementation of Sales and Merchandising Operations Systems and Internal Auditing System.
• Was able to stream down Bad Orders Cost to Sales from 3.0% to 1.20% through strict implementation
of Sales Ordering Management and Compliance to Merchandising Requirements and Standards.
• Maintains Sales and Marketing Departmental Processes and Procedures compliance to ISO 9001:2008
Quality Management Systems with No Non Conformance for the past 2 years.
PRIFOOD CORPORATION, CEBU, PHILIPPINES
NATIONAL SALES OPERATIONS AND SYSTEMS AUDITOR – July 2013 – February 2014
• Responsible for Sales Operations Programs.
• Conducts validation and verification of Merchandising and Distribution Operations Systems through
Internal Auditing Activities. Such parameters are :
- Validation of Existing Buying Accounts (VEBA)
- Validation of Trade/ Store Product Placement and Merchandising
- Master Coverage Plans
- Productive Calls
- Ordering Management Systems
- Logistics Operations Systems
- Inventory and Warehouse Management Systems
- Sales Activations and Monitoring Systems
- Bad Orders
• Recommends and propose Sales Activations and Monitoring Systems from the identified Business
Opportunities in respective areas.
• Conducts and performs Basic Sales and Merchandising Operations and Systems Trainings.
3. KEY ACHIEVEMENTS
• Established Sales and Merchandising Operations Internal Auditing Programs.
• Developed Validation of Existing Buying Accounts (VEBA) as the main tool for validation and
verification of Distributor’s Active Buying Accounts, Purchases and Lines Sold, Frequency of Coverage
and Sales Volume Statistics.
• Developed and improved Sales Ordering Management Systems and Merchandising Inventory Systems.
• Through the implementation of Sales Operations Systems and Internal Auditing, Sales was able to
grow from: Mindanao Island P40M – P75M , Visayas Island P55M – 85M , Luzon Island P25M – P55M
with no Promotional Ads.
PRIFOOD CORPORATION, CEBU, PHILIPPINES
GMP AUDITOR/FOOD SAFETY SPECIALIST/DDCC – January 2013 – July 2013
• In partnership with Mr. Roger Borres – Technical Consultant and Mr. Rolf Grijpma , British Consultant
and QCS Philippines, responsible for the implementation and monitoring of GMP Programs and Food
Safety Management Systems.
• Conducts Plant Audit for GMP and Food Safety Programs.
• Performs Plant Trainings in accordance to GMP and Food Safety Programs and Systems.
• Facilitate Third Party Pest Control Application in whole Plant and responsible for the In - House Pest
Control Management Systems.
• Key person for the facilitation and monitoring of all Departmental Documents requirements for ISO
9001:2008 QMS Programs.
• Assists all departments for the review and revision of all ISO related and required documents.
• Appointed as Deputy Document Controller Custodian which was responsible for filling and monitoring of
all ISO related and required documents.
KEY ACHIEVEMENTS
• Established GMP and SSOP Programs and Checklist.
• Developed Food Safety Trainings and Programs.
• Files Documents in accordance to ISO 9001:2008 QMS Standards.
PRIFOOD CORPORATION, CEBU, PHILIPPINES
SALES SYSTEMS AUDITOR/INTERNAL AUDITOR – March 2011 – January 2013
• Conduct Distribution Operation Systems Audit which includes:
- Product Distribution
- Logistics Operations
- Inventory and Warehouse Management Systems
- Ordering Management Systems
- Sales Activations Implementations
- Administrative Functions
• Perform Field Sales and Trade Audit wherein the main scope is to verify Product Availability, Product
Visibility, Merchandising Standards and Requirements Compliance and Product Freshness and Quality.
• Conducts Basic Orientation and Refresher Course for Sales Operations Processes, Procedures and
Guidelines.
• Condemn verified Bad orders on site.
4. • Recommends and propose Sales Activation and Monitoring Programs.
• Present Audit Results and Findings to Trade Partners/Distributors.
KEY ACHIEVEMENTS
• Developed Sales Procedures, Guidelines and Monitoring Systems.
• Developed Sales Systems Programs.
• Developed Sales Operations Audit Programs.
PRIFOOD CORPORATION, CEBU, PHILIPPINES
QUALITY ASSURANCE ANALYST – May 2010 – March 2011
• Conducts Product Quality Specification Analysis from Raw Materials to Finished Goods.
• Conducts Laboratory Test for On Line Processing: Corn Chips Lines, Baked and Fried Extruded Lines,
Pellets Line and Packaging Lines.
• Monitors Food Quality Assurance On-Line Processing to Finished Goods.
• Performs Sensory Evaluation Activities to ascertain Quality and Shelf Life.
• Responsible for Plant GMP.
EDUCATION:
• Bachelor of Science in Food Technology : 2006 – 2010
- Member of Philippines Association of Food Technology
- Academic B University Scholar
- One of the appointed member for DOST- Phlippines for Product Development Project “Cassava
Chippy” which is now one of the Livelihood Program in the Province.
- Leadership Awardees’
PERSONAL DATA:
• Date of Birth : April 29, 1989
• Age : 27 Years Old
• Religion : Roman Catholic
• Nationality : Filipino
• Marital Status : Single
TRAININGS AND SEMINARS ATTENDED:
• ECOLAB Pest Control Awareness
• HACCP Codex Alimentarius – Food Safety Management System Program
• ISO 9001:2008 Quality Management Systems
• ISO 9001:2008 QMS Management Training and Seminar
• ISO 9001:2008 QMS Internal Auditing
• ISO 9001:2008 QMS Documentation
• Effective Selling and Negotiation
• Handling Objections
• Trainer’s Trick of the Trade
• Modern Leadership
• The Relationship Advantage
• Lean Solutions
