Maruti Udyog Limited (now Maruti Suzuki India Limited) was established in 1981 and began production in 1983 in Gurgaon, India. It competed with Hindustan Motors by launching the Maruti 800 in 1984. In 2001, Maruti Udyog was renamed to Maruti Suzuki India Limited as it became a subsidiary of Suzuki Motor Corporation of Japan through a joint venture agreement established in 1983. Maruti Suzuki India Limited has over 6 million customers in India and a large sales and service network across the country.

2. o Maruti Udyog limited established in 1981.
First prduction commenced in 1983 Gurgaon,
India
o Competed to Hindustan motors by launching
Maruti 800 in 1984.
o On 17th September,2001 Maruti Udyog was
renamed to Maruti Suzuki India Limited.
o It is subsidiary of Suzuki Motor Corporation of
Japan.
o Maruti has more than 6 million satisfied
customers in India

3. • Joint venture agreement with Suzuki Motor in
1983 with 26% of equity.
• In 1987 Suzuki raises equity to 40%
• In1992 Suzuki again raises equity up to 50%
• And Maruti become a non-government
organization managed on the lines of
Japanese management practices

4. About…
• Maruti has a network of 391 sales outlets across
230 cities all over India.
• The service network covers 1,113 towns and
cities, bolstered by 2,142 authorized service
outlets
• The company's change in strategy and emphasis
on developing effective marketing
communications was their highlights.
• Chairman : Mr. R. C Bhargava
• CEO : Shinzo Nakanishi

5. Organizational Structure
Mr. R. C. Bhargava
Chairman
Mr. Shinzo Nakanishi
Managing Director and
CEO
Mr. Manvinder
Director
Mr. Amal Ganguli
Director

7. Cont…..
DIZIRE

8. MAJOR COMPETITORS

9. Segmentation of Market
PassengerVehicle 15.96%
CommercialVehicle 3.95%
Threewheelers: 3.60%
Twowheelers: 76.49%

10. Why do customer likes Maruti?
Maruti ranked highest in customer satisfaction
with after-sales service.
True value
Driving school
Authorized service
station
Insurance (2OO2)
Genuine accessories

11. SHARE PRICES

12. Share prices

14. Strengths
• Distributor network brand loyalty, Japan
technology and Service distribution
• After sales service
• Cost-effective
• Low maintenance
• Indian middle-class
• Low price,
• High fuel efficiency,

15. Weaknesses
• Low Resale value
• Low engine capacity.

16. Opportunity
• High end car segment
• Overseas market
• Improve handling
• Add extra features to small segment cars
• Attracting youth
• Export small cars

17. Threats
• Fuel price
• Foreign brands
• Price high of raw material
• Small car competition
Key competitors
• Tata Motors
• Hyundai
• Ford
• FIAT
• General Motors
• Honda

18. Latest launch & upcoming model