This slide tries to giving a knowledge if within a city two dealership of the same company exist then how you improve your sales.

1. MARUTI SUZUKI
WAY OF LIFE!
STOCK PRICE 8700.00 -50.30 (-0.57%) TILL 13TH MARCH 2018
CUSTOMER SERVICE NUMBER 1800 1800 180
CEO – MR. KENICHI AYUKAWA (1ST APRIL 2013)
HEAD QUARTER – NEW DELHI (INDIA)
FOUNDER – SANJAY GANDHI (1982)
PARENT ORGANISATION – SUZUKI (56.21%)
WEB SITE – WWW.MARUTISUZUKI.COM

2. HISTORY
• MARUTI:-Maruti was established in February 1981 though the actual production commenced only in
1983. It started with the Maruti 800, based on the Suzuki Alto kei car. As of May 2007, the Government of
India, through Ministry of Disinvestment, sold its complete share to Indian financial institutions and no
longer has any stake in Maruti Udyog.
Under the Maruti nameIn 1970, a private limited company named Surya Ram Maruti technical services private
limited (MTSPL) was launched on November 16, 1970.The stated purpose of this company was to provide
technical know-how for the design, manufacture and assembly of "a wholly indigenous motor car". In June
1971, a company called Maruti limited was incorporated under the Companies Act. Maruti Limited went into
liquidation in 1977. Maruti Udyog Ltd was incorporated through the efforts of Dr V. Krishnamurthy.
• SUZUKI:- In 1929, Michio Suzuki invented a new type of weaving machine, which was exported
overseas. The company's first 30 years focused on the development and production of these machines.
These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, four-stroke, four-
cylinder engine. It had a cast aluminum crankcase and gearbox and generated 13 horsepower (9.7 kW)
from a displacement of less than 800cc.
By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name to Suzuki
Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even more successful
automobile: the 1955 Suzuki Suzulight. The Suzulight sold with front-wheel drive, four-wheel independent
suspension and rack-and-pinion steering, which were not common on cars until three decades later.

3. COLLABATION

4. In 1982, a license & Joint Venture Agreement (JVA) was signed between Maruti Udyog Ltd, and Suzuki of Japan. At first, Maruti Suzuki was
mainly an importer of cars. In India's closed market, Maruti received the right to import 40,000 fully built-up Suzukis in the first two years,
and even after that the early goal was to use only 33% indigenous parts. This upset the local manufacturers considerably. There were also
some concerns that the Indian market was too small to absorb the comparatively large production planned by Maruti Suzuki, with the
government even considering adjusting the petrol tax and lowering the excise duty in order to boost sales.[16] Finally, in 1983, the Maruti
800 was released. This 796 cc hatchback was based on the SS80 Suzuki Alto and was India’s first affordable car. Initial product plan was
40% saloons, and 60% Maruti Van.[16] Local production commenced in December 1983.[12] In 1984, the Maruti Van with the same three-
cylinder engine as the 800 was released and the installed capacity of the plant in Gurgaon reached 40,000 units.
In 1985, the Suzuki SJ410-based Gypsy, a 970 cc 4WD off-road vehicle, was launched. In 1986, the original 800 was replaced by an all-new
model of the 796 cc hatchback Suzuki Alto and the 100,000th vehicle was produced by the company.[15][dead link] In 1987, the company
started exporting to the West, when a lot of 500 cars were sent to Hungary. By 1988, the capacity of the Gurgaon plant was increased to
100,000 units per annum.
YEAR MARUTI SHARE SUZUKI SHARE
1982 74% 26%
1987 60% 40%
1992 50% 50%
2013 43.79% 56.21%

5. JO DIKHTA HAIN WHI BIKTA HAIN
MARUTI SUZUKI 800
MOST SELLING CAR
1ST ECONOMIC CAR FOR INDIAN MARKET
FACT ABOUT INDIAN MARKET

6. MARUTI SUZUKI CONTRABUTION
Omni 1984 Minivan
Gypsy King 1985 SUV
WagonR 1999 Hatchback
Swift 2005 Hatchback
DZire 2008 Sedan
Eeco 2009 Minivan –
K10 2010 Hatchback
Ertiga 2012 Mini MPV
Alto 800 2012 Hatchback
Celerio 2014 Hatchback
Ciaz 2014 Sedan
Baleno 2015 Hatchback
S-Cross 2015 Mini SUV
Vitara Brezza 2016 Mini SUV
Ignis 2017 Hatchback
Baleno RS 2017 Hatchback

7. STRENGHT
BADALTE WAQT KE SATH HUMNE APNE AAP KO BADLA BUT
CUSTOMER KE POCKET PE ISKA ASAR NHI HONE DIYA….

8. ACHIVMENT
• Maruti Suzuki has 1,820 sales outlets across 1,471 cities in India. The company aims to double its sales network to 4,000 outlets by 2020
• It has 3,145 service stations across 1,506 cities throughout India.Maruti’s dealership network is larger than that of Hyundai, Mahindra,
Honda, Tata, Toyota and Ford combined. Service is a major revenue generator of the company.
• NEXA
In 2015 Maruti Suzuki launched NEXA, a new dealership format for its premium cars.
Maruti currently sells the Baleno, Baleno RS, S-Cross, Ciaz and Ignis[65] through NEXA outlets. S-Cross was the first car to be sold through NEXA
outlets. Several new models will be added to both channels as part of the Company’s medium term goal of 2 million annual sales by 2020
• Maruti Insurance
Launched in 2002 Maruti Suzuki provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New
India Assurance and Royal Sundaram. The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors
Services Pvt. Ltd and Insurance Brokers Pvt. Limited
• Maruti Finance
To promote its bottom line growth, Maruti Suzuki launched Maruti Finance in January 2002. Prior to the start of this service Maruti Suzuki had
started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing
loan.[69] Maruti Suzuki tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and Sundaram to start
this venture including its strategic partners in car finance. Again the company entered into a strategic partnership with SBI in March 2003[70] Since
March 2003, Maruti has sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti Finance is currently available in 166 cities across India.
• Maruti TrueValue
Maruti True service offered by Maruti Suzuki to its customers. It is a market place for used Maruti Suzuki Vehicles. One can buy, sell or exchange
used Maruti Suzuki vehicles with the help of this service in India. As of 10 August 2017 there are 1,190 outlets across 936 cities
• Maruti Accessories
• Many of the auto component companies other than Maruti Suzuki started to offer components and accessories that were compatible. This
caused a serious threat and loss of revenue to Maruti Suzuki. Maruti Suzuki started a new initiative under the brand name Maruti Genuine
Accessories to offer accessories like alloy wheels, body cover, carpets, door visors, fog lamps, stereo systems, seat covers and other car care
products. These products are sold through dealer outlets and authorized service stations throughout India
• Maruti Driving School
• A Maruti Driving School in Bangalore
• As part of its corporate social responsibility Maruti Suzuki launched the Maruti Driving School in Delhi. Later the services were extended to
other cities of India as well. These schools are modelled on international standards, where learners go through classroom and practical
sessions. Many international practices like road behaviour and attitudes are also taught in these schools. Before driving actual vehicles
participants are trained on simulators.
• At the launch ceremony for the school Jagdish Khattar stated "We are very concerned about mounting deaths on Indian roads. These can be
brought down if government, industry and the voluntary sector work together in an integrated manner. But we felt that Maruti should first
do something in this regard and hence this initiative of Maruti Driving Schools.

9. CHHATTISGARH MARKET
CONFUSED!
LOT OF MONEY BUT LACK OF KNOWLEDGE
MARUTI 800 ACHA HOGA YA KWID 800 YA KYA DEKHU LOOK YA
FEATURE YA PAISE ….. PAROSI TOH KWID LIYA…. MAIN KYA KRU?
ALTO
800

10. MAIN TOPIC
SKY
• SKY HAVE A NEXA
• SKY DEAL WITH MARUTI
• MARKET IS OPEN FOR SKY
SPARSH
• SPARSH HAVE A NEXA
• SPARSH DEAL WITH MARUTI
• MARKET IS OPEN FOR
SPARSH
SPARSH
?
SKY ?
HONDARENAULT
MAHINDR
AVW
TATA

11. HOW TO BOOM MARKET
• CHHATTISGARH NOW DEVLOPING STATE
• CORPORATE WILL BE COME VERY SOON
OLA UBER IT WORLD
AS MUSH I SAW IN DELHI MUMBAI WAGON R ERTIGA ALTO 800 IS FIRST CHOICE OF
UBER AND OLA AND MANY RADIO TAXI EVEN CORPORATES ARE BELIVE IN ONLY
MARUTI TAG ……
THIS ONE IS FUTURE PLAN….. WHAT ABOUT TODAY?

12. ???????

13. WHAT IS SALES AND MARKETING
SELL
ANYTHING

14. DO YOU KNOW 4 MAIN PILLOR OF
MARKETING ?
BRANDING
POSITIONING
MARKETING
CONSUMER
BEHAVIOR

15. HOW TO WE IMPROVE
BRANDING SKY MARUTI
POSITIONING SKY CHHATTISGARH
MARKETING SKY EVENT + VISIT
CONSUMER
BEHAVIOR
SKY ?
BRANDING SPARSH MARUTI
POSITIONING SPARSH CHHATTISGARH
MARKETING SPARSH EVENT + VISIT
CONSUMER
BEHAVIOR
SPARSH ?
WHAT IS
CONSUMER
BEHAVIOR?

16. CONSUMER BEHAVIOR
• CONSUMER BEHAVIOR :-CONSUMER BEHAVIOUR IS DEFIND AS A BEHAVIOUR WHICH HELPFUL TO DIFFENCIET
ENQUIRE AND COLD CONTACT.
BUYING
ROLE
?

17. BUYING ROLE
CASE STUDY
A FAMILY COME TO BUY ALTO 800 . NOW WHAT SHALL WE
DO?
BUYING
ROLE
INITIATOR MOM
INFLUENC
ER
WIFE
DECIDER WIFE
BUYER HUSBA
ND
CONSUM
ER
DAD

18. PSYCHOGRAPHIC
DEMOGRAPHIC
COLOUR
INTERIOUR
FEATURE
AVERAGE POWER

19. HOW TO TRACK ANY ONE PSYCHOGRAPHIC AND DEMOGRAPHIC CONDITION
AGE EDUCATIO
N
URBAN/RULA
R
COMPANY BUYER/BARGAINEDR
INCOME LOCATION INTREAST VALUES MINDSET
MALE/FEMALE RACE RELIGION SOCIAL LIFE STYLE
MARITAL STATUS ETHNICITY OCCUPATION PERSONALITY CULTURE
??