Suzuki Motor Corporation is a Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan, which specializes in manufacturing automobiles, four-wheel drive vehicles, motorcycles, all-terrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines. Michio Suzuki (1887–1982) founded the Suzuki

1. Business Best
Practices of Suzuki
By:-
P. Joel Prakash
Roll No:15N3E100H0
Department Of MBA
Malla Reddy college of
Engineering and
Technology

2. History of Suzuki
• Suzuki Motor Corporation is a
Japanese multinational corporation
headquartered in Minami-ku,
Hamamatsu, Japan, which
specializes in manufacturing
automobiles, four-wheel drive
vehicles, motorcycles, all-terrain
vehicles (ATVs), outboard marine
engines, wheelchairs and a variety
of other small internal combustion
engines.
• Michio Suzuki (1887–1982)
founded the Suzuki

3. Suzuki association with
India Government
• In Suzuki associated with India with
name Maruti Suzuki was born as a
Government of India-led company
named Maruti Udyog Limited,
February 1981, Suzuki as a minor
partner, to make lower priced cars
for middle class Indians.
• Maruti Udyog Limited was renamed
as Maruti Suzuki India Limited. (17
Sept. 2007).

4. History of Maruti
Suzuki In India
• Based in Gurgaon, Haryana,
Maruti Suzuki India Limited is an
Indian automobile
manufacturer that is a
subsidiary of Japanese
automaker Suzuki Motor
Corporation
• Maruti Suzuki produced
1,133,695 units between 1 April
2011 and 30 March 2012.The
Suzuki Motor Corporation owns
54.2% of Maruti Suzuki and the
rest is owned by various Indian
public and financial institutions..

6. Best practices of Suzuki India
Brand Positioning Strategy
Maruti Suzuki followed a very effective multi segmentation strategy to
grab the different segments of the market with different versions of its
brands.
‘Count on Us’ to ‘Way of Life’

7. • Advertising Strategy :
Maruti’s advertising campaign includes TVCs, Radio and print ads, Point
of sales, Mobile promotions and online marketing and Outdoor
promotions etc.
Cyber Media:
Maruti Suzuki India Limited said that Cyber media plays vital role to
promote Maruti brands. Also the banners have been displayed on various
internet sites.

8. Outdoor Media
Maruti Suzuki created 500 innovative displays of Swift spread all over
India. Also to make Swift very popular, In Delhi, Maruti Suzuki displayed
cardboard models of Swift at the busy Rajiv Chowk and the ITO
crossing. The quality of plastic, steering wheel, fabrics, controls and
instruments are good and feel classy.
Digital Marketing-
Maruti Suzuki have collaborated with Google for digital marketing.

9. Print Advertisement:
Maruti Suzuki currently advertising its brands through leading
newspapers and automobile magazines like Auto India, Auto Car,
Overdrive, Auto Bild India etc. Also with an intention to reach to all and
to make everyone aware about Maruti brands and services, the
company through local newspapers, advertising its products and
services.
Social Media-
Maruti Suzuki has been ranked the top most Indian brand in the social
media space. According to the report, Maruti Suzuki enjoys strong
sentiments and high volumes of conversations on auto forums that
include blogs, boards and social media sites like Face book, Twitter and
You Tube etc.

10. • Distribution Strategy:
Maruti Suzuki was keen to change the situation and offer better service
to the customers. To develop a unique distribution system, Maruti
Suzuki taken steps and this was modern and innovative. With an
objective to provide the vehicles in time to the customers, Maruti
Suzuki developed a unique distribution network which gave a company
a distinctive competitive advantage.