The document summarizes surveys of consumers of Parle-G and Walkers biscuits in India and their socio-economic classification (SEC). For Parle-G, the surveys found consumers from SEC classes A2, D1, and C1 with varying levels of education and durable goods ownership. For Walkers biscuits, all surveyed consumers belonged to SEC class A1, were graduates or post-graduates, and owned between 9-10 out of 11 listed durable goods, lacking only an air conditioner or agricultural land.
2. Parle-G
• Parle - G, is a brand of biscuits,
primarily eaten as a tea-time snack,
manufactured by Parle Products.
• Parle Gluco biscuits came into being
in 1939 and renamed Parle - G in
1980’s.
• Parle - G is the largest selling biscuit
brand in the world. [Nielsen report of
2011]
• Today it is available across 6 million retail stores in India in packs of
Rs 2, Rs. 3 Rs. 4, Rs. 5, Rs. 10, , Rs. 20, and Rs. 60
2
3. Walkers - Toffee and Pecan Biscuits
• Walkers Shortbread is a Scottish manufacturer of shortbread, biscuits,
cookies and crackers, founded in the year 1898 in Aberlour, Scotland.
• In India Walker's products are sold at Godrej Nature's Basket stores.
• The Toffee and Pecan variety is baked with chewy toffee pieces and
crunchy American pecan nuts.
• It is available in a 150 grams pack, consisting of 9 pieces, at a cost of Rs
299/-.
• Nature’s Basket
stores have 24
varieties of
Walker's biscuits
assortments.
3
4. Parle - G: SEC Survey Results
Chief
Earner
Education
level of chief
earner
Number of
durables
owned
Durables
not owned
SEC
Class
Somashekhar Graduate 8
Air Conditioner, Agricultural Land, Two
Wheeler
A2
Revanna Graduate 8 Air Conditioner, Washing Machine, Laptop A2
Nagendra
School Up to
4 Years
3
LPG, Two Wheeler, Colour TV,
Refrigerator, Washing Machine, Four
Wheeler, Air Conditioner, Agricultural Land
D2
Raju SSC 3
Two Wheeler, Colour TV, Refrigerator,
Washing Machine, Laptop, Four Wheeler,
Air Conditioner, Agricultural Land
D1
Vijay
School 5-9
Years
5
Two Wheeler, Washing Machine, Laptop,
Four Wheeler, Air Conditioner, Agricultural
Land
C1
4
5. Walkers Biscuit: SEC Survey Results
Chief
Earner
Education level
of chief earner
Number of
durables owned
out of eleven
Durables
not owned
SEC
Class
Mohan Kumar Post Graduate 10 Agricultural Land A1
Satish Kumar Graduate 10 Agricultural Land A1
Rajesh
[Interviewee:
Surekha]
Graduate 9
AC, Agricultural
Land
A1
Shraddha Post Graduate 9
Two Wheeler,
Agricultural Land
A1
Milan Pareikh
[Interviewee:
Khushbu]
Graduate 10 Agricultural Land A1
5
![Parle-G
• Parle - G, is a brand of biscuits,
primarily eaten as a tea-time snack,
manufactured by Parle Products.
• Parle Gluco biscuits came into being
in 1939 and renamed Parle - G in
1980’s.
• Parle - G is the largest selling biscuit
brand in the world. [Nielsen report of
2011]
• Today it is available across 6 million retail stores in India in packs of
Rs 2, Rs. 3 Rs. 4, Rs. 5, Rs. 10, , Rs. 20, and Rs. 60
2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)