3. Nature of International Business
1) International business houses need accurate information to make
an appropriate decision.
2) International business need not only accurate but timely
information.
3) The size of international business should be large in order to have
impact on the foreign economies.
4) Most of the international business houses segment their markets
based on the geographic market segmentation.
4. 5) International markets present more potentials than the domestic
markets. This is due to the fact that international markets are wide in
scope, varied in consumer tastes, preferences and purchasing abilities,
size of the population etc.
6) Wider scope
IB involves international marketing, international investments,
management of foreign exchange, procuring international finance from
IMF, IBRD, IDA etc., management of international human resources,
international strategic management and the like.
7) Inter country comparative study
IB studies the business opportunities, threats, consumer’s preferences,
behavior, cultures of the societies, employees, business environment
factors, manufacturing locations, inputs and HR management practices.
1- europe was the most oppurtunistic market for leather goods and particularly for shoes. Bata make use this information to make appropriate decision to enter various europian countries
2-timely entrance of indian software companies into the US market compared to those of other countries.
3-capital of some of the MNCs is more than annual budget and GDPs of the some african countries
4-pepsi segmented its market as north america, europe, indian sub continent and pacific markets
5-IBMs sales are more in foreign countries than in US, similarly Coca cola sales also.
6*
7.. The system presents inter country comparison and inter continental comparison helps the mgt to evaluate the markets, finances, HR, consumers etc of various countries. The comparative study also helps the mgt to evaluate the market potentials of various countries.
