This is a Full Sail University Project for the Project and Portfolio I: Personal Branding class. 04/22

1. Personal Branding
Exploration
Rocio Guzman-Perez
Project & Portfolio I: Week 1
April 10, 2021

2. Identity
My name is Rocío Guzmán Pérez. I’m from Puerto Rico and the fourth
out of five siblings. Also, the fourth out of six cousins. I grow up in a small
town in Caguas, Puerto Rico, and have always been part of a happy, grateful,
and blessed environment. I used to practice Track and Field, Dance, and Surf.
In my free time I cook, dance, and do fantasy makeup. I love to read and
write, and I’m currently creating my second short story. I’m a student a Full
Sail University, and this is a dream come true, since I wanted to be part of
this institution since I was 13 years old. My goal is to become a Tour
Manager. I’m a person who always has respect, happiness, and responsibility
values within myself.

3. Profession
Tour Manager In The Music Industry
Job Positions:
• Travel Agent
• Agent And Business Management Of Artist, Performers And Athletes
• Talent Director
Brand Archetype:
• The brand archetype that resulted was The Sage. I am a person that has a well
stablished leadership in herself, and I used this to teach other and guide them through
success. I’m a person that enjoys helping the community and takes every chance that I
got to always leave a new detail or a new fact in someone life. I love learning and
transmitting that to others.

4. Target Audience
Meghan Scheuing:
She likes reading and writing as I do. I found her through LinkedIn, so that is what I’ll use to communicate with
her, and I will investigate to see what books we share interest, so I can create a deeper connection with her. I will love to
follow up in the time frame of April 2021, because I have received enough knowledge to hold a well based conversation
with others and receive a view of what I may experience. I will approach her with a friendly and polite manner so I’m
able to not only made a connection, but also a potential friend.
Kyle Lemaire:
He studied the same program I’m currently studying in Full Sail. I found him through LinkedIn so there is where I
will communicate with him. Kyle has experience in the management area that can help me grow my knowledge about
management and the entertainment industry. I will communicate with this person after graduation since I can ask him to
mentor me about the industry, and I will approach him with an attitude that shows I’m open to learn.
Charity Lomax:
Charity has been my inspiration to pursue the career I’m studying. I know a lot about her tours and the artist
that she has work with. She graduated from Full Sail, and I had the chance to go to one of the panels she was
working at. I have her profile on LinkedIn and I’m planning to communicate with her through the app. I’m planning
in communicating on April 2021 and I will approach her professionally and respectful since is a person that, I do not
only want to make connections with her, but I also want to work besides her.

5. GOALS
-Short Term: 2023
Reach out to Kyle Lemaire to see
if he can mentor me. Continue to
have a connection with Charity
Lomax about the industry.
Continue to have a connection
with Meghan Scheuing about
editorials.
Get the Artist Management
Internships at The Shalizi Group
in California, and temporarily
move to California to culminate
the practice there.
-Mid Term: 2025
-Start working in the Travel Box
International as a Travel Agent
-Pursue my master’s degree at
Full Sail University
-Hopefully have worked in
entertainment event so I can
apply to the Talent Agent
License.
-Communicate with Entertravel
and Sony Music Entertainment to
start letting my voice be heard
and start looking for jobs on the
two companies.
-Long Term: 2028
Become a Tour Manager at
Columbia Records or Erksine
Records.
Work as a Tour Manager for four
years, for variety of new artist or
already well-known artist. The top
artist to work with is
Guitarricadelafuente (Spanish
Singer)
Relocate on Scotland to full fill
my bucket list.

6. Skills

7. PROMISE
• With the developed knowledge in the Professional Field of Tour
Management, I will apply my skills and abilities learned to deliver
memorable Pop Rock and Rock concert tours for fans.

8. CREDENTIALS
WORK EXPERIENCE:
• Highschool Project Young Entrepreneurs
• Secretary of the Graduation Committee
• Cashier at Sears
AWARDS:
• Certificate of Student Legislator of Puerto Rico
• Leadership Medal
• Certificate of Academic Excellence
EDUCATION:
• Highschool Diploma, Colegio San Juan Apostol y
Evangelista
• Entertainment Business, B.S., Full Sail University
(Exp. 2023)

9. • Industry Experience: None
• High School Diploma, and Entertainment Business B.S. Full Sail University
• Leadership: Volunteer at a pharmacy.
• Skills:
• Leadership: Adept
• Computer Skills: Expert
• Social and Interpersonal skills: Expert
• Online Presence:
• Social presence once a month or once a year.
• No Custumized LinkedIn Profile. Zero connections.
• Grade: Average. Need to improve her social media and LinkedIn precense and
improve her leadership skills.
• Industry Experience: Dancer for six years, Website Manager of Parana
Imaging Center.
• High School Diploma, and Entertainment Business B.S. Full Sail University
• Leadership: Secretary of the Graduation Committee, Group leader of the
project Young Entrepreneurs.
• Skills:
• Leadership: Expert
• Computer Skills: Expert
• Social and Interpersonal skills: Adept
• Online Presence:
• Social presence once a month
• Custumized LinkedIn Profile. Four connections.
• Professional Headshots and Banners for Parana Imaging Center
• Grade: Average. I need to improve my social media precense and improve
my communication skills.
Lailah Portillo Rocío Guzmán Pérez
Competion

10. • Industry Experience: Singer at Otis Music Camp
• Highschool Diploma, Entertainment Business B.S. Full Sail University
• Leadership: Volunteer of an animal shelter, Member of the Otis Music Camp
• Skills:
• Communication skills: Adept
• Design: Expert
• Leadership: Adept
• Online Presence:
• 2 connections on LinkedIn
• Not constant presence on social media, Every two months or once a year. Contains
performing pictures, promotional videos of her music, family pictures.
• LinkedIn is customized. Contains her portfolio projects.
• Grade: Average. She wants to be an artist; I believe she needs to have more social media
presence to let herself me known and show her talent. She has good potential, but still
needs amends in some areas, such as her social media, and her LinkedIn should be more
professional.
Jey Wornum
• Industry Experience: Dancer for six years, Website Manager of Parana Imaging
Center.
• High School Diploma, and Entertainment Business B.S. Full Sail University
• Leadership: Secretary of the Graduation Committee, Group leader of the project
Young Entrepreneurs.
• Skills:
• Leadership: Expert
• Computer Skills: Expert
• Social and Interpersonal skills: Adept
• Online Presence:
• Social presence once a month
• Custumized LinkedIn Profile. Four connections.
• Professional Headshots and Banners for Parana Imaging Center
• Grade: Average. I need to improve my social media precense and improve my
communication skills.
Rocío Guzmán Pérez
Competition

11. Brand Positioning
You should work with me or hire me because I have
received the knowledge and experience necessary to grant
an excellent customer service and serve the community.
I’m open to keep learning, and to teach others new things
for their enrichment. I’m an organized, respectful, and
responsible person that adapts to any environment I
encounter, and I’m open minded to work and solve any
situation that comes my way.

12. Networking & Marketing
• The Shalizi Group: Dec 2023, L.A. California
• Hall of Fame: March 2023, Full Sail University
• Loud Ladies Club: May 2022, Full Sail University
Organizations
• Digital Marketing
• Primary Content: I will create promotional content to publish online. I will assure that the
information and message of the event is going across and getting to people. I will create
promotional content that looks appetizing to the community and assure us visitors to the
event. The promotional content will be Merchandise, Social Media Contest, Educational
Panels, and more,
• Primary Tools:
• I will use Facebook, Instagram and Tik Tok to promote the content, and a customized
online website of the organization. Social Media pages will have a presence of twice a
week and three post per day.
• Website: I will use my digital portfolio by creating a customized presentation and work
that shows my values and creativity. I will use a professional language to show who I am
and gain enough experience to demonstrate my knowledge.

13. Professional
Development
Technical Skills:
• HARD:
• Working knowledge of the digital music space and social media. DEC 2023
• Demonstrated track record of finding and signing recording artists and/or songs
for recorded projects. DEC 2023
• Strong knowledge of various genres of music with an emphasis on the country
format and the ability to separate/identify the commercially viable from the pack.
JAN 2024
• SOFT:
• Available to travel and attend evening showcases as required. AUGUST 2023
• -Strong computer skills including MS Office (Word, Excel & Outlook) and proven
internet capabilities. AUGUST 2023
• -An understanding of the current tastes and trends of the market and of the artist
lifestyle. JAN 2024
• MENTOR:
• I wants as my mentor the tour manager and Full Sail Graduate Charity Lomax. She
has great experience and knowledge in the Entertainment Industry. APRIL 2021 or
MAY 2021
Formal Education:
Highs cool Diploma
Bachelor’s Degree

14. Rocío Guzmán Pérez
• Do you know how websites are not usually
active? Well, what I do is I create and manage
does website, so then people like you can enjoy
and meet the organization that they are search
up. In fact, I have been working with the website
of Parana Imaging Center a medical office for
two years now. I have shown how lovely their
service is and how our visitor can receive benefit
with us.

15. References
• Entertainment & Lifestyle Travel – Enter Travel Agency. (n.d.). Www.enter-Travel.com. Retrieved April 10, 2022, from https://www.enter-
travel.com /services/entertainment-and-lifestyle-travel
• Sony Music Entertainment. (2021). Director, A&R - Nashville, TN. Boards.greenhouse.io.
https://boards.greenhouse.io/sonymusic/jobs/5956640002
• The Shalizi Group. (n.d.). About. The Shalizi Group. Retrieved April 10, 2022, from https://www.theshalizigroup.com/about
• The Travel Box International. (2022). LinkedIn Login, Sign in | LinkedIn. LinkedIn. https://www.linkedin.com/company/the-travel-box-
international/about/
• https://www.linkedin.com/in/meghan-scheuing-5b8420219/ -Meghan Shceuing
• https://www.linkedin.com/in/charity-lomax-51001932/ -Charity Lomax
• https://www.linkedin.com/in/kylelemaire/ -Kyle Lemaire
• https://www.linkedin.com/in/lailah-portillo-290aa9218/ -Lailah Portillo
• https://www.linkedin.com/in/jey-wornum-99bbbb1b3/ - Jey Wornum