1. RL
Robin LaRocco
9421 Banning Ave , Huntington Beach, CA, 92646
T: 714-231-7513 E: laroccorobin@gmail.com
Skills
Marketing and sales professional with 15+ years in the technology industry.
Extensive knowledge of distribution, retail and vendor business sales and operations
gained through extensive job experience.
In-depth understanding of Social Media platforms, their respective participants
(Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.)
Strong project management skills with a demonstrated ability to multi-task and set
priorities to meet tight timelines and high client expectations.
Proven top performer with a consistent record of achieving and exceeding sales and
marketing goals.
Self-motivated and creative problem solver with a determination to get the job done
right.
2. RL
Feb 2015
Experience LaRocco’s Music – Huntington Beach, CA June 2014 – Present
Marketing Director
Maintain all social media for LaRocco’s music. Twitter, YouTube, and Facebook. Provide all
content.
Design website and provide all marketing text and layout.
Promote LaRocco’s Music lessons through community based marketing. School
donations, local events, Orange county Fair and live performances.
Design all signage, marketing collateral and event email notifications.
Provide live event photography for use in ads, promotions and social media.
GHA Technologies – Scottsdale, AZ Dec 2014- April 2015
Regional Sales Manager
Generate revenue by developing market potential through forecasting, lead generation,
qualification, and closing sales, recommending new products and services.
Initiate sales process by scheduling appointments, making initial presentations and
gaining an understanding of account requirements.
Close sales by building rapport with potential account; explaining product and service
capabilities; overcoming objections; preparing contracts.
Update job knowledge by participating in vendor educational opportunities.
EnPointe Technologies– Gardena, CA
2012 - 2014
Business Development Manager, Microsoft Surface
Promoted and communicated the Microsoft Surface brand through En Pointe activities
and helped drive awareness to our sales team and customers through effective marketing
and business plans.
Collaborated with Microsoft Device Managers to manage inventory expectations, develop
end- user demand generation, and sales collateral.
Cultivated relationships with Microsoft resources at distribution and with Microsoft
account managers.
Increased sales of Microsoft Surface products with a 50% year over year growth.
3. RL
Feb 2015
Lenovo Business Development Manager
Increased Lenovo’s brand awareness and sales opportunities by designing and
implementing national marketing and business plans.
Increased Lenovo’s competitive advantage over HP and Dell by effectively negotiating
sales opportunities.
Under my management, Lenovo rose to Strategic En Pointe partner level thanks to an
increase in sales and better vendor relations.
Exceeded EnPointe and Lenovo sales goals by growing revenue of Lenovo products by
over 60% year over year.
Designed sales contest and sales promotions that consistently provided positive ROI by
tracking and promoting individual sales contributors and their accomplishments.
Successfully developed new Lenovo business deals by collaborating with En Pointe sales
representatives and Lenovo field representatives.
McAfee Business Development Manager
I was trained and certified on all McAfee products and offered sales consultations on best
security solutions.
Increased McAfee ‘s marketing spends with EnPointe by designing customized programs
to meet their revenue and sales engagement goals.
Successfully collaborated with distribution, EnPointe sales and McAfee field
representatives to uncover whitespace accounts. Grew McAfee customer base for four
consecutive quarters.
Exceeded McAfee marketing and sales goals for six consecutive quarters.
PcMall Inc., Torrance, CA
2007 – 2011
Marketing Team Lead, Power, KVM, Rack, Cable and Memory Products
Saved poor performing product categories through creative sales and marketing plans
and building strategic vendor partnerships.
Managed and motivated a team of four professionals to successfully achieve goals for
revenue, Co- op marketing and sales response objectives.
Held Quarterly Business Reviews with strategic vendors to present on current sales,
campaign successes, growth areas and future target markets.
4. RL
Feb 2015
Obtained companywide focus for my product categories across all divisions of PcMall by
increased vendor and sales engagement.
Achieved Team goals for revenue, inventory and marketing co-op on a quarterly basis by
putting together exciting sales incentives and focus, working closely with product
management team and building strong relationships with my vendor partners that
consistently had a return on investment.
Marketing Manager II, Power, Rack and KVM Products
Met category revenue and margin goals mandated by VP of Marketing.
Conducted Quarterly Business Reviews with strategic vendors to negotiate better pricing
and additional marketing funds to meet negotiated goals.
Lead the Data Center Solution Campaign creation from budget projections, program
design, content approval to implementation
Managed two vendor solutions specialists who helped to increase category sales for their
specific product lines.
Marketed vendor products through ad creation, email blasts, webinars, sales incentives,
social media promotions, and sales trainings.
Ingram Micro, Santa Ana, CA 2005-2007
Marketing Manager, Gov Ed Channel Development
Planned, developed and executed GovEd marketing strategies and tactics that build
awareness, and generate new client prospects and persuade existing clients to continue
buying from Ingram.
Collaborated with the creative services team to design marketing pieces such as
brochures, direct mail, email campaigns and industry ads targeting GovEd.
Edited and approved content for Ingram’s monthly e-newsletter sent to 2500 GovEd
Alliance partners.
Managed and controlled all hard and soft costs of GovEd campaign budgets.
SYMBOL TECHNOLOGIES, INC., Lake Forest, CA 2000 – 2005
Manager, New Market Development
As manager I recognized the potential for Symbol to expand its market to include small
businesses.
5. RL
Feb 2015
Launched Symbol’s first software title and initiated a plan to launch the hardware line into
the retail market.
Improved product marketability and profitability by researching, identifying, and
capitalizing on market opportunities; improving product packaging; coordinating new
product development.
Established a relationship with Staples and succeeded in negotiating Symbol’s own
hardware and software display. Managed all sales including training technical staff,
promotional tours. Created marketing materials and ad copy. Prevailed in opening a new
market for Symbol.
Product Manager, Software Marketing
Recruited vendors for partnership with Symbol to enhance our overall product offerings
and provide a more complete solution.
Integrated a partner submission program to increase new vendors for Symbol. This
program increased the software group’s marketing revenue 100% through sales of new
marketing opportunities.
Held bi- weekly meetings with staff to review vendors and approve their applications.
Built a rating and status system for new vendors to help prioritize the most promising
candidates.
Collaborated & implemented program contracts for new vendors. Contracts included,
required marketing commitments and backend rebates. These contracts increased
marketing and revenue dollars, and became the standard for the software group.
Marketing Sales Manager, Software Marketing
Constructed two websites designed to increase awareness and sales of Symbol’s software
vendors. I devised marketing programs on those websites that became a profit center for
Symbol.
Led a 4 person team and outside consultants that produced two websites in six months to
spec, with on time delivery and it exceeded expectations. Created content and worked
with team on overall design and function.
THE DISTRIBUTION NETWORK, Huntington Beach, CA
1997 – 2000
National Sales Manager
6. RL
Feb 2015
Represented vendor partners in the retail and commercial space. Established and
maintained executive level customer relationships through strong communication skills
and extensive knowledge of the brand, product line, and marketplace.
Proven effective vendor management through successful business planning and product
category management. Determined success of plans by analyzing sales data, drawing
conclusions about the data and developing and executing program updates.
Expanded company’s retail customer list and increased sales by developing key
relationships in whitespace accounts. Successfully placed company’s products in 80% of
my account list.
Achieved sales goals by successfully managing major accounts such as Fry’s. Best Buy,
Office Depot, Staples, Costco, Wal-Mart and several 2nd tier accounts
FIRST TO MARKET, INC., Huntington A Beach, CA
1994 - 1997
Major Accounts Manager, Sales
Exceeded aggressive sales quotas set by the company president.
Met weekly with vendors to review sales and marketing data to ensure business goals
were on target.
Developed a regional business plan to penetrate new accounts and increase sales of
existing customers.
Solicited new vendors, negotiated contracts, set them up with technology distributors
and presented their product lines to top national accounts.
Account responsibility included: CompUSA, Staples, Circuit City, Fry’s Electronics, and
Office Depot. Egghead, OfficeMax, Costco and Wal-Mart. All were top producers.
KENFIL DISTRIBUTION, INC. Van Nuys, CA
1987 - 1994
Senior Accounts Executive, Sales
Appointed to top accounts to maintain key relationships and increase sales. Performance
goals set by president exceeded on a regular basis.
I was responsible for sales to the top retail accounts such as CompUSA, Fry’s Electronics,
Computer City and Costco. Sales goals met and exceeded. CompUSA and Fry’s Electronics
sales increased by 75% due to my efforts and creative marketing programs.
