Using Established e-Marketplace


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Using Established e-Marketplace

  1. 1. Establishing Your Own e-Business Website By: Niko Atmadja
  2. 2. Establishing Your Own e-Business Website <ul><li>On this topic you will learn about: </li></ul><ul><ul><li>The benefit of having your own e–business website </li></ul></ul><ul><ul><li>How to check and register your domain name </li></ul></ul><ul><ul><li>How to choose Web Hosting Provider </li></ul></ul><ul><ul><li>How to choose and deploy open-source e-commerce software on your website </li></ul></ul>
  3. 3. Establishing Your Own e-Business Website <ul><li>On this topic you will learn about: </li></ul><ul><ul><li>How to work with the graphics </li></ul></ul><ul><ul><li>How to make use free video streaming provider such as YouTube to store your products video and display it on your website. </li></ul></ul><ul><ul><li>Using Yahoo Messenger to provide support/help to your customer. </li></ul></ul>
  4. 4. Meet James <ul><li>Meet James the T-shirt Designer </li></ul>E-commerce website to promote and sell his product online : Needs 2 : Employees 5 years : In Business T-shirt Designer : Business 28 : Age James : Name
  5. 5. The benefit of having your own e–business website <ul><li>Take control of everything in your e-commerce system. </li></ul><ul><li>Build your own brand name </li></ul><ul><li>Customize to your needs </li></ul>
  6. 6. The Costs <ul><li>Setup cost </li></ul><ul><ul><li>Domain Name </li></ul></ul><ul><ul><li>Web Hosting Provider </li></ul></ul><ul><ul><li>Web Development / E-commerce shopping cart </li></ul></ul><ul><li>Maintenance cost </li></ul><ul><ul><li>Domain Name </li></ul></ul><ul><ul><li>Web Hosting Provider </li></ul></ul>
  7. 7. Register Domain Name Get Web Hosting Provider Install Shopping Cart App. Adding Product 1 2 3 4
  8. 8. Domain Name <ul><li>Check available domain name at: </li></ul>
  9. 9. Register your domain name
  10. 10. Domain Name <ul><li>12 October 2007, was sold for US$3million </li></ul>
  11. 11. Web Hosting Provider <ul><li>What you need to know about web hosting provider: </li></ul><ul><ul><li>Reliability </li></ul></ul><ul><ul><li>Technical support </li></ul></ul><ul><ul><li>Hosting Features </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Cost </li></ul></ul>
  12. 12. Web Hosting Provider Yes No Yes Shopping Cart Application Yes Yes Yes Web Statistic Yes Yes Yes Online Technical Support Yes Yes Yes Monitoring Traffic Access Yes Yes Yes Daily Server Backup Yes Yes Yes 24 Hours Support Yes Yes Yes FTP Access Yes Yes Yes PHP Support 5 20 25 Monthly Fee ( USD ) 120 20 50 Capacity ( MB ) RumahWeb Centrin CBN Web Hosting Provider Features
  13. 13. E-commerce Software (Open Source) <ul><li>osCommerce </li></ul><ul><li>How to Install? </li></ul>
  14. 14. E-commerce Software (Open Source) CPanel Fantastico osCommerce
  15. 15. The Costs 25 310 TOTAL 0 0 E-Commerce Software 15 25/mo x 12 = 300 Web Hosting 10 10 Domain Name Setup fee (USD) Yearly fee (USD)
  16. 17. osCommerce Main Page
  17. 18. Adding a Product <ul><li>Go to Admin page: http:// yourdomain .com /admin </li></ul>
  18. 19. Adding a Product <ul><li>Click on Catalog, then ‘new product’ button. </li></ul>
  19. 20. Adding a Product <ul><li>Fill in all required fields and click Preview, then click Update to save your product. </li></ul>
  20. 21. Meet James <ul><li>Working with Graphics </li></ul><ul><li>James now already running his online shop open. Some customers already buy t-shirt from his shop. </li></ul><ul><li>But sometimes he receive complain from customer saying that what they get is not the same as it displayed on the web page. </li></ul><ul><li>James realized that some pictures are too small so customer cannot see the detail. Some pictures are too dark because he took the pictures under low light environment. </li></ul>
  21. 22. Why graphics important? <ul><li>You can see, but you cannot touch and feel. </li></ul><ul><li>Consumer expectation of the purchased product. </li></ul>
  22. 23. Image taken from:
  23. 24. Microsoft Office Picture Manager <ul><li>Using MS Office Picture Manager to: </li></ul><ul><ul><li>Adjust Brightness or Contrast </li></ul></ul>before after
  24. 25. Crop Image <ul><li>Picture, Crop. </li></ul><ul><li>Crop the image, when you finish click Ok. </li></ul>before after
  25. 26. Compress Picture <ul><li>File, Export, JPEG Options, select a custom compression setting. </li></ul><ul><li>Change the value to 70. </li></ul>
  26. 27. Meet James <ul><li>Meet James the T-shirt Designer </li></ul><ul><li>One day James browses the Internet to see other competitor’s website, he saw that other website display their products as videos. </li></ul><ul><li>James think if he can display his t-shirts using video, customer can see 360 degrees view of the product, he can also add voice to the video. It will make the product more alive. </li></ul>
  27. 28. Creating Product’s Video and host it in <ul><li>How to: </li></ul><ul><ul><li>Take the product’s video using mobile phone camera. Download the video from your mobile phone to the computer. </li></ul></ul>
  28. 29. Creating Product’s Video and host it in <ul><li>Sign Up with </li></ul>
  29. 30. Creating Product’s Video and host it in <ul><li>Upload your video </li></ul>
  30. 31. Embed YouTube Video in Your Website <ul><li>Open MyVideos </li></ul>
  31. 32. Embed YouTube Video in Your Website <ul><li>The Code: </li></ul><object width=&quot;425&quot; height=&quot;355&quot;><param name=&quot;movie&quot; value=&quot; &quot;></param><param name=&quot;wmode&quot; value=&quot;transparent&quot;></param><embed src=&quot; &quot; type=&quot;application/x-shockwave-flash&quot; wmode=&quot;transparent&quot; width=&quot;425&quot; height=&quot;355&quot;></embed></object>
  32. 33. osCommerce Product Edit Page
  33. 35. Meet James <ul><li>Support/Help Desk </li></ul><ul><li>To serve his customer better, James using Instant Messaging software to chat with his customers. He uses Yahoo Messenger (YM). He put his ID on the website, so customer can chat with him via YM. If customer want to talk with him, the customer need to add James ID to his YM. </li></ul><ul><li>But sometimes, customers found difficulties in knowing whether James online or not. James needs to put his YM status on his online shop. </li></ul>
  34. 36. Showing Yahoo Messenger status in osCommerce <ul><li>Get the Yahoo Presence HTML code: http:// </li></ul>
  35. 37. Showing Yahoo Messenger status in osCommerce <ul><li>Paste the code into osCommerce main page </li></ul>
  36. 38. Showing Yahoo Messenger status in osCommerce
  37. 39. Showing Yahoo Messenger status in osCommerce
  38. 40. Conclusion <ul><li>Establishing your own e-commerce website doesn’t need to be expensive. With US$25 for setup cost and US$310 for yearly cost, you can have your own e-commerce website. We also can use what are free from the Internet such as YouTube to display your product’s video, use Yahoo Messenger to give support/help desk to your customers online. </li></ul>
  39. 41. Thank You