The Spring 2014 cycle welcomed an exceptionally diverse group of entrepreneurs with businesses offering products and services in fields such as creative product design, renewable energy, agriculture and food solutions and mobile & web-based applications. The latest acceleration cycle played host to exciting guests and introduced the participating startups to entrepreneurs and leaders in a wide array of fields. The startup companies were exposed to business executives, technology innovators, corporate CEOs, social entrepreneurs, and journalists among others.

1. CAIRO
SPRING 2014
INVESTOR BRIEF

2. The seventh cycle of Flat6Labs Cairo, which started on February 12th, was a unique and
exciting one as we welcomed, for the very first time, 10 new teams to join our 4-month
accelerator program. The startup businesses were exceptionally diverse with businesses
offering products and services in fields such as creative product design, renewable
energy, agriculture and food solutions, and mobile & web-based applications.
Reform Studio is an internationally award winning product design studio that produces
eco-friendly handmade fabrics. Sunergy offers cost-effective renewable energy solutions
with a special focus on lighting and agriculture applications. KhObz is designing and
manufacturing a fully automated machine that will produce the Egyptian bread with
‘rada’. Telecosys offers innovative software solutions for tech-based service providers
including Telecom Operators, ISPs, and cloud-based service providers. Farminal delivers
technology solutions for dairy farm management. A few of our companies also offer
mobile & web-based applications.
Tamreeni, for example, aims to transform the way the Middle East understands and
participates in fitness by building and fostering an online local fitness community in both
Arabic and English. Mapture allows users to anonymously upload or view content that is
verified by date, time, and location as well as displaying it on a map. LocName is a web &
mobile application that gives addresses a short and unique name, which can easily be
shared with friends & clients. Codly is a software development company working on a set
of tools and services for mobile developers, UI designers, and their clients. Ennota.com is
a young financial management startup focusing on cash flow management, budgeting,
and projections for small businesses in the MENA region.
2

3. Codly has reinvented the process of mobile app development
to make it easier, faster, and available to everyone.
WWW.CODLY.IO
WWW.FLAT6LABSCAIRO.COM
3

4. WWW.FLAT6LABSCAIRO.COM
PRODUCT
Codly is a mobile app development platform
that generates the UI source code for mobile
applications directly from a photoshop file.
This saves more than 35% of the developer's
time. It helps UI graphic designers transfer
their design into mobile application and
provides source code for mobile software
developers to continue the advanced
business logic and system integration parts.
Codly consists of three main parts: an Adobe
Photoshop extension to help designers slice
the psd into images and control the app
workflow; Live-Preview, which is a mobile
application that allows the designer to
preview the application under development
on an unlimited number of mobile devices;
and finally the cloud-based service, which is
responsible for exporting application assets
for different devices and resolutions,
generating a source code for different
platforms, and building binary packages for
different app stores. We are also building a
unique marketplace where designers sell
their Codly compatible designs, and where
developers or anyone interested in creating a
mobile application can purchase designs
from different categories (login screen, home,
about, contact us, ...) with a source code.
VALUE PROPOSITION
Codly saves around 35% of the developer's
time and generates an accurate and error
free code.
TARGET MARKET
The global mobile application development
market
BUSINESS MODEL
The Codly platform is free for individuals with
one app per account and limited
collaboration. We have a number of revenue
streams: - Monthly subscription: - 30 USD/
Month for 2 active apps per month - 50 USD/
Month for 5 active apps per month - 100
USD/Month for > 5 active apps per month -
Marketplace: - 30% of purchase price.
COMPETITIVE ADVANTAGE
What differentiates Codly from other
competitors is that it allows users to not only
create a prototype, but also generate native
source code directly from photoshop.
Abdallah Zidan
CTO
Ahmed Kamal
CBDO
Haitham Yassin
CCO
Mohamed Shaban
CEO
Mohamed graduated from the Faculty of Oral and Dental
Medicine in 2007 but managed to shift his career path to
become a software developer. Mohamed worked as a
multimedia software developer for 4 years before working
as a cross-platform mobile developer for another 4 years.
He has also created more than 30 mobile applications for
different stores.
EMAIL ADDRESS
mohamed.shaban@codly.io
MOBILE NUMBER
+ 2010 62 78 7870
WWW.FLAT6LABSCAIRO.COM
TEAM
4

5. ennota.com is a localized finance management solutions
provider for small businesses in the MENA region.
WWW.ENNOTA.COM
WWW.FLAT6LABSCAIRO.COM
5

6. PRODUCT
ennota.com is a finance management startup
that focuses on cash flow management,
budgeting, and projections for small businesses
in the MENA region, with expertise in language
and local financial regulations.ennota.com
started as a bootstrap project, received seed
funding from Flat6Labs Cairo, has been selected
to be part of the enpact.org mentoring program,
and is currently competing as a finalist in the
DOHA2014 economic grant for innovative
economic project. With stable funding to operate
and expand technically, ennota.com is in an
excellent position to take the beta version to a
public release.
VALUE PROPOSITION
The vast majority of small businesses in the
MENA region still use pen and paper to manage
their financials. While some of them achieve- at
best- good book keeping, none can extract
informatics or projections from their notepads.
ennota.com believes that data visualization,
when used effectively, can be utilized to give
business owners new insights that can help
them grow and take better strategic decisions.
ennota.com gives business owners visibility and
insightful views on how their businesses are
performing historically. It also guides them in
taking the strategic decisions needed to grow
their businesses in a way that is not possible
with pen and paper. ennota.com is specifically
designed for the underserved market that is not
technologically savvy and does not have a solid
financial background.
TARGET MARKET
Our initial target market is the estimated
1,000,000+ Egyptian small businesses with
plans for expansion to SMEs and owner
operated businesses in the MENA region. Our
expansion strategy is two fold- expanding in
business offerings to our customer base of
SMEs by offering them other business solutions
(inventory management / full accounting stack /
HR, etc) as well as expanding in other
geographical regions in the MENA region. By
being a customizable product, we ensure an
even bigger target market as our customers
grow their businesses. From small to medium
size, ennota.com will support customers to grow
further.
BUSINESS MODEL
ennota.com will be based on a monthly
subscription model, enabling us to have a quick
ROI. We forecast positive cash-flow operation
after the first year.
COMPETITIVE ADVANTAGE
ennota.com is offered in multiple languages and
allows individual users in a shared account to
choose their preferred language. Another
important advantage of using ennota.com is its
customizability. It can be tailored to businesses
of varying sizes. From a one man show that only
needs tracking of expenses to medium sized
b u s i n e s s e s t h a t n e e d m o re d e t a i l s ,
categorization and accounting functionality,
ennota.com believes firmly in supporting our
customers, as they grow their businesses,
educating them along the way.
Hind Tomoum
COO
Magdy Salem
CTO
Sameh El-Hakim
SW Developer
Mohamed Nour
SW Developer
Mohamed Nour
UX and Graphics designer
Mohamed Hamada
CEO
Mohamed worked as a Senior Business Analyst and
Project Manager for Trinity Technology Group, Senior
Hardware Designer at Thomson Grass Valley, and Faculty
at California State University, Sacramento. Mohamed is an
experienced entrepreneur, and holds a Master in
Electronics as well as an MBA in Technology
Commercialization, and Entrepreneurship.
EMAIL ADDRESS
hamada@ennota.com
MOBILE NUMBER
+20 100 6689811
TEAM
6

7. Farminal manufactures cost-saving technology solutions for
dairy farms.
WWW.FARMINAL.COM
WWW.FLAT6LABSCAIRO.COM
Farminal
7

8. PRODUCT
FT-Mastitis, Farminal's first product, focuses
on providing a solution for dairy farms' main
challenge- the fast detection of clinical and
sub-clinical mastitis. Despite the fact that
large milk parlor suppliers have a test for
such inflammation, our studies show that
the test fails in 3 to 4 out of 6 cases. FT-
Mastitis' detection of the mastitis disease
relies on advanced vision analysis
techniques that use thermal imaging to
check the temperature of every single cow
udder-quarter as it is goes thorugh the milk
parlor 3 times a day. The system continously
monitors cow udder temperatures and
reports any increases above the normal
trend. This temperature monitoring allows
the early detection of mastitis, reducing the
usage of antibiotics in milk and improving
productivity and quality.
VALUE PROPOSITION
Farminal offers automated vision solutions
allowing early detection of cow abnormalities
usually overlooked by farm workers.
TARGET MARKET
Middle East and International
BUSINESS MODEL
The business model will be based on
licensing the FT-Mastitis Software, reselling
thermal imagers, offering installations and
training programs, providing camera
calibration, and upgrading licenses.
COMPETITIVE ADVANTAGE
Farminal offers the optimal solution for the
early detection of the mastitis disease at a
competitive cost..
Muhammad Rushdi, PhD
R&D Manager
Mohamed Mohsen
Jr. Developer
Waleed Sorour
CEO
Waleed Sorour has served as Farminal's CEO since April
2014. Mr. Sorour has more than 5 years of experience in
business development and sales of technological
solutions. Mr. Sorour founded Farminal to incorporate
visual technologies in the field of dairy farms. Mr. Sorour
holds a Bachelor of Science degree in Mechatronics
Engineering from the Higher Technological Institute, 10th
of Ramadan, and is currently pursuing his Masters in
Management of Technology at Nile University.
EMAIL ADDRESS
wsorour@farminal.com
MOBILE NUMBER
+20100 135 5130
WWW.FLAT6LABSCAIRO.COM
TEAM
8

9. Khobz designs and manufactures a fully automated bakery
machine producing the iconic Egyptian Baladi bread.
WWW.KHOBZ-CO.COM
WWW.FLAT6LABSCAIRO.COM
9

10. PRODUCT
Khobz manufactures a bakery machine
that will automate the entire baking
process of the Egyptian bread with
"Rada". Using it is simple and only
requires adding flour, switching it on, and
waiting for the loaves on the other side.
The machine will produce bread with its
standard specifications and will avoid
wasting flour and time, which occurs
during the manual baking process.
VALUE PROPOSITION
Khobz is the first and only fully automated
baladi bread machine.
TARGET MARKET
We will target bakeries, hotels, and
restaurants.
BUSINESS MODEL
Business to Business
COMPETITIVE ADVANTAGE
Khobz is the only machine that fully
automates the process of baking Baladi
bread. It produces more than 1500
loaves of high quality bread per hour and
significantly increases a bakery's profit
margin.
Shady Mahmoud Mohamed
CTO
Mahmoud Ahmed Hassan
Mechanical Engineer
Mohamed Hassan Eid
Electrical Engineer
Mai Mohamed Abd-Raboh
Business Development Director
Nader Ahmed Mostafa
CEO
Nader is the founder and CEO of Khobz. He is an
experienced mechanical engineer and product developer
that graduated from the Mechatronics Department at
Helwan University.
EMAIL ADDRESS
nader@khobz-co.com
MOBILE NUMBER
+2012 256 33 521
TEAM
10

11. LocName is the ultimate way to share your address by
generating a unique name in just 3 clicks!
WWW.LOCNAME.COM
WWW.FLAT6LABSCAIRO.COM
11
LocName

12. PRODUCT
LocName, an abbreviation for “Location
Name’’, is a web and mobile application
that gives an address a short and unique
name that can be shared with friends or
clients. The application will then provide
users with all the details and directions
they need to reach the location.
LocName is simple and convenient.
VALUE PROPOSITION
LocName is the first and only application
that gives users a short and convenient
name for their address. The registration
process is easy and only requires 3 steps.
The name is unique and cannot be
duplicated. It is a simple, easy, and quick
way to find a venue.
TARGET MARKET
Smartphone users between the ages of
15 and 45.
BUSINESS MODEL
LocName will generate revenue by
offering freemium services to corporate
websites, adding location based ads,
offering APIs to use LocName services,
and developing reports on user trends.
COMPETITIVE ADVANTAGE
LocName is a web and mobile app
solution that provides directions to
different locations on one platform.
Zeinab Alashry
Business Development Manager
Mahmoud Moghazy
Senior Mobile Developer
Amr Soliman
Senior Web Developer
Mourad Alashry
CEO & Founder
Mourad is a 30 year old serial entrepreneur with 10 years
of experience in project management and business
development gained by working in the banking &
telecommunication sectors.
EMAIL ADDRESS
mourad@locname.com
MOBILE NUMBER
+2011 44 1177 00
TEAM
12

13. Mapture is a mobile application that allows users to
anonymously upload content that is verified by date, time and
location on a map.
WWW.MAPTUREAPP.COM
WWW.FLAT6LABSCAIRO.COM
13
Mapture

14. PRODUCT
Mapture is a mobile application on iOS, and
coming soon on Android, that allows users to
anonymously upload or view photos and
videos that are verified by date, time, and
location as well as displayed on a map. As
opposed to other camera applications that
allow users to change their timezones and
locations, we pull the date and time from
Mapture servers, while tagging the location
from the phone’s GPS, making the
information unalterable, and therefore
verifying its source and authenticity. This
information is watermarked on the image or
video along with the Mapture icon, informing
the user of its authenticity. Mapture also
maintains user anonimity to ensure that
potentially dangerous or exposing content
cannot be traced back to them. All content is
saved on Mapture servers and can be
searched for by exact date, time, and
location, simplifying the search process and
essentially creating a digital timeline of
verified content available to the public.
VALUE PROPOSITION
LocName is the first and only application that
gives users a short and convenient name for
their address. The registration process is
easy and only requires 3 steps. The name is
unique and cannot be duplicated. It is a
simple, easy, and quick way to find a venue.
TARGET MARKET
Mapture should be used for all types of
content sharing and therefore have more
than one target market. Examples include-
real time images and videos of travel
destinations, restaurants, and traffic. More
importantly, however, Mapture can be utilized
by the news industry (individual reporters,
citizen journalists, bloggers, photographers,
photojournalists, and entire news wires) to
generate and view credible and trustworthy
content.
BUSINESS MODEL
We are adopting a freemium business model,
where we release our application for free, and
offer additional features as in-app purchases.
COMPETITIVE ADVANTAGE
Our competitive advantage is the credibility of
our content. Using Mapture to take photos
and videos gives users a level of credibility
unattainable elsewhere because of Mapture's
geotagging methods and watermarking
information onto the image. Additionally,
allowing users to remain anonymous protects
them from having exposing content traced
back to them. More importantly, it keeps the
focus on what is being posted and not who
is posting it, maintaining the integrity of the
content.
Bahaa Hashem
CDO
Belal Eid
CMO
Zeyad Salloum
CEO
Zeyad holds a Bachelor of Science in Computer
Engineering from the American University in Cairo. He
graduated in 2012 and worked as a mobile developer and
an Information Security Engineer before he decided to quit
and take up Mapture full-time.
EMAIL ADDRESS
zeyad@maptureapp.com
MOBILE NUMBER
+20122 391 25 22
TEAM
14

15. Reform Studio is an internationally award winning design studio,
producing responsible and thoughtful products.
WWW.REFORMSTUDIO.NET
WWW.FLAT6LABSCAIRO.COM
15

16. PRODUCT
Plastex is an ecofriendly, handmade fabric that is
made from reused plastic bags and cotton
threads. Plastic bags are collected, stored,
sterilized and cut into thin stripes that are
interwoven on a handloom. The fabric has been
officially tested in the National Research Center
and it has been proven to be strong, durable,
water-resistant and tolerant to sand and dust. It is
designed to raise environmental awareness and
revive the weaving craft by empowering local
communities. Plastex has been awarded three of
the most prestigious design awards both locally
and internationally.
VALUE PROPOSITION
Reform Studio offers high quality, durable, and
trendy products to consumers with the added
value of environmental, economic, and social
benefits. Our production process ensures that
every piece is unique. We promote the notion of
responsible design and, subsequently, responsible
consumption. Our products aim to have a major
environmental and social impact in Egypt and are
designed to aesthetically fit into our daily lives
while innovatively preserving our resources. We
deliver a message, story, and experience.
TARGET MARKET
B2B model such as fashion and furniture design
brands, designers, retailers and material libraries.
Customized independent projects are also
accepted for businesses like restaurants, co-
working spaces, green organizations, etc. After
starting our own showrooms, the products will be
sold directly to A and upper B class consumers.
We also intend to expand to new design fields like
fashion and public design.
BUSINESS MODEL
Reform Studio manufactures and distributes
unique niche designs to big furniture
manufacturers, showrooms, concept stores,
galleries, boutiques, real-estate companies, and
interior designers. We have a diverse portfolio of
products, which allows us to adapt easily in the
market. We have several lines with different price
ranges. Product development is essential to keep
our customers satisfied and loyal to our brand
while increasing our market share locally and
globally. We communicate with our customers
through regular participation in international and
local fairs, social media, as well as environmental
and social events. We are building a loyal
customer base by offering guarantees on our
products.
COMPETITIVE ADVANTAGE
Our product is an internationally awarded design
that tackles social and environmental issues. It
has been tested and proven to be strong, durable,
and washable. We make it clear to our customers
that buying our product gives them the
opportunity to contribute to preserving their
environment and revive an old craft. In our
workshop, we are continuously developing our
production process by building our own looms
and equipment. In addition, we have a design
team that is always researching and developing
the product, making it difficult for competitors to
duplicate.
Hend Riad
Co-founder & Chief Designer
Dina Amin
Design Researcher and Development
Mariam Hazem
CEO & Co-founder
Mariam Hazem graduated from the faculty of Applied
Sciences and Arts at the German University in Cairo with a
Bachelor Degree in Product Design (2012). She always
seeks simplicity through her designs, is passionate about
solving problems, and believes that we all deserve to live
in a better place, thus her motivation to establish Reform
Studio.
EMAIL ADDRESS
m.hazem@reformstudio.net
MOBILE NUMBER
+20 100 6090291
TEAM
16

17. SUNERGY offers cost-effective renewable energy solutions with
a special focus on lighting and agricultural applications.
WWW.SUNERGYTECH.NET
WWW.FLAT6LABSCAIRO.COM
17

18. 23
PRODUCT
Solar lighting systems and solar water
pumping systems.
VALUE PROPOSITION
Sunergy offers affordable, convenient, and
safe products to its customers living in
rural areas and farms that are off the
national electricty grid. Sunergy also offers
eco-friendly products specifically
designed for the camping and safari
communities.
TARGET MARKET
1- Rural areas with no or unreliable
electricity grid connections 2- Off grid
farms 3- Camping and safari communities
BUSINESS MODEL
The business model is built around the
direct sales of the final product and the
spare parts either to the end user or to
distributors. Warranties will cover a period
of one year after which clients will be
charged for maintenance and spare parts.
COMPETITIVE ADVANTAGE
Sunergy has a clear early market entry
advantage and will benefit from the
expected increase in conventional energy
prices. Sunergy offers warranties and
maintenance services to its clients and
has a strong on-the-ground presence
through a network of distributors &
NGO's.
Amr Farouk
CTO
Hossam El Zayat
CEO
Hossam holds a Bachelor’s degree in Electrical
Engineering. Prior to co-founding SUNERGY, Hossam
held managerial positions on the commercial side for 12
years in different industries such as FMCG’s, Glass
manufacturing, and PET plastic packaging. He also
gained invaluable experience in new product development
& market penetration.
EMAIL ADDRESS
hzayat@sunergytech.net
MOBILE NUMBER
+20100 666 23 95
TEAM
18

19. Tamreeni is the first fitness and wellness online platform
targeting the MENA region.
WWW.TAMREENI.COM
WWW.FLAT6LABSCAIRO.COM
19

20. PRODUCT
Our website hosts both our content and community.
The website not only offers users access to content
but also allows them to communicate with one
another and encourage each other to achieve the
fitness goals they set for themselves. The
community creates competition among users and
creates a sense of accountability as the user’s
fitness progress can be tracked by both the user
and others in the community. The content consists
of video and picture workouts in English and Arabic.
The video workouts range from 5 to 10 minutes and
are of varying degrees of difficulty. There are seated
workouts such as the bootcamp series that engage
the entire body as well as other workouts tailored to
help our users achieve a certain goal. Such
workouts include our weight loss series or our
muscle gaining series. Tamreeni also has a Healthy
Living Blog that is written by a clinical nutritionist.
The blog offers advice about what foods to eat for a
healthier body, best times to workout and how to
generally lead a healthier lifestyle. A fitness directory
consisting of all the fitness institutions in the region
including gyms, yoga studios, martial arts studios,
and other types of sports clubs and events will also
be included in Tamreeni’s website to make the
information easily accessible to community
members.
VALUE PROPOSITION
We are revolutionizing fitness in the Middle East.
Tamreeni eliminates the concept of exclusive and
inaccessible fitness by making fitness available to
everyone in the Middle East. Tamreeni brings all the
information required to lead a healthy lifestyle in one
location. All you need to do is join!
TARGET MARKET
We aim to attract users between the ages of 20-40
who are interested in fitness but cannot attend a
class or gym. This can be due to not having or being
able to afford a gym membership, time constraints
that make committing to a gym or scheduled class
unfeasible, or simply due to only being comfortable
working out at home. Their interest can range from a
fitness newcomer to an avid, fit athlete. Since the
website provides alternatives to gyms and organized
classes, it has a wider reach than a traditional gym
would. The challenges and workouts posted will be
feasible at home or at the gym, making it possible to
target the busy mother of 3 as well as the
overworked employee. It targets the desire that an
individual has to workout wherever and whenever it
may be. Thus, our target market becomes defined
by a common goal among individuals—a goal to be
a fitter, better you.
BUSINESS MODEL
Tamreeni aims to build a strong user base in order to
become attractive for sponsorships in the short and
medium terms. Upon solidifying the brand and
further expanding the user base, we will provide
value added services like personalized fitness and
nutrition plans in collaboration with our nutritionist.
COMPETITIVE ADVANTAGE
We offer a Middle Eastern online fitness community
in both Arabic and English that supports users to
workout without the assistance of a gym, team or a
personal trainer and also gives them a support
system to encourage them to accomplish their
fitness goals. It transforms the way the Middle East
views fitness and removes the exclusivity of fitness.
Rana Fayez
Co-founder
Kamal Ashraf
Doctor
Momen Mourad
Trainer
Yossra Shabana
CEO & Co-founder
Yossra comes from a finance background and completed
her studies at the American University in Cairo. She
worked at both Google and Pharos Financial Holding
before deciding to leave the corporate world to build
Tamreeni. She is obsessed with health and fitness and has
been playing soccer since the age of 5!
EMAIL ADDRESS
yossra@tamreeni.com
MOBILE NUMBER
+20100 46 70 329
TEAM
20

21. Telecosys provides innovative software solutions for tech-based
service providers including Telecom operators, ISPs, cable TV,
and cloud-based service providers.
WWW.TELECOSYS.COM
WWW.FLAT6LABSCAIRO.COM
21

22. PRODUCT
VeriSure, Telecosys' first product, targets
the $23 billion annual revenue leakage
problem in the Telecom industry. Telecom
operators spend approximately $1 billion
annually in an attempt to address this
problem. VeriSure tackles the root cause of
revenue leakage by using a differentiated,
online, and automated process that
proactively detects and solves the "Service
Data Inconsistency" problem. VeriSure
addresses the revenue leakage problem at
an earlier stage, minimizing the operator's
losses and enhancing the customer's
experience.
VALUE PROPOSITION
We automatically detect and solve the
"Service Data Inconsistency" problem to
avoid revenue leakages as early as
possible.
TARGET MARKET
Initially, we will target 350+ Telecom
operators and ISPs in the MEA region.
Plans for expansion include IT cloud-based
service providers.
BUSINESS MODEL
This is an on-premises software solution
that can be offered to customers via two
different models; either through annual
software license professional services
(including installation, customization,
consultation and trainings) or through
monthly fees based on the operator' size
and the complexity of its IT platforms.
COMPETITIVE ADVANTAGE
Telecosys' solutions are the most effective
and innovative because they are developed
by an experienced team with real hands-on
experience in different telecom operators.
Telecosys' solutions are flexible and
customized to effectively solve the
operators' problems.
Mohamed Esmat
Business Development Director
Moataz Tarek
Solution Developer
Shady Hatem
CEO & Co-founder
Shady has worked for one of the telecom giants and
wishes to combine his knowledge and experience to
deliver the best innovative and effective products to the
Telecom industry. Shady has a bachelor's degree in
Computer & Systems Engineering and an MBA from
Maastricht Business School.
EMAIL ADDRESS
shady.hatem@telecosys.com
MOBILE NUMBER
+201019850826
TEAM
22

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