MTR FOODS- A MARKETING MARVEL THE MAVALI TIFFIN ROOMS

1. MTR FOODS- A MARKETING
MARVEL
Riya Aseef

2. THE MAVALI TIFFIN ROOMS
• Origin in the city of Bangalore
• Founded by Yaganarayana Maiya and his brothers in 1924
• Inventor of popular South-Indian breakfast item Rava idli
• Diversified to instant food business.
• MTR is successful due to continuous marketing activities by focusing on the
customer’s requirements.
• Creating products satisfying the customer’s needs, wants and demands.

3. MTR
MTR Restaurant Business and
MTR Foods
Pre-packaged food business

4. EXPORTS
Exports in US$ billion
Financial Year Exports
2011 9.3
2012 17.3
2013 21.7
2014 22
2015 21.5
2016 16.2
2017 1.3

5. 9.3
17.3
21.7 22 21.5
16.2
1.3
0
5
10
15
20
25
2011 2012 2013 2014 2015 2016 2017
Exports in US$ billion
Exports
EXPORTS IN US$ billion

6. CUSTOMER EXPECTATIONS REMARKS
UTILITY
SATISFACTION
TECHNOLOGY
OPTIONS
MONETARY ASPECT
EVALUATION
RESPONDS BY BUYING OR NOT BUYING
CUSTOMER C COMPANY NAME

7. PRODUCT MEANS OR ENABLES