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Walt Disney
Roy Disney
Early Success…
No
leadership
for several
years
Disney
Renaissance
Low price
Entertainment
Great Hospitality
Building
lifetime value
through
technology
• 13th most powerful brand in
the world.
• Revenues topped $45 billion
in 2013
• Very heavy consumer
engagement
• Clash of heritage versus
innovation versus relevance
Created by Rikin Raheja,
LNM Institute of Information Technology
(Jaipur) during marketing internship
by Prof. Sameer Mathur, IIM Lucknow

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Disney case study