This document outlines a 7-stage system to grow sales like dating relationships. The stages are: 1) Getting noticed and leads, 2) Breaking the ice to set appointments, 3) Making a great first impression at initial consultations, 4) Managing expectations and adjusting to ups and downs, 5) Helping current clients feel comfortable, 6) Engaging past clients and databases for continued value, and 7) Generating referrals and word-of-mouth by giving customers something to talk about. The system teaches how to smoothly progress leads through each stage of the relationship to ultimately get your business talked about.