In this presentation I'm discuss about the technology and risk in future time.

1. SMT. S.B. GARDI
DEPARTMENT OF
ENGLISH
Name :- Riddhi H. Rathod
PAPER No. :- 205
Paper code :- 22410
Paper Name :- Cultural Studies
Topic :- Technoculture & Risk
Roll No. :- 17
Enrollment No. :- 4069206420220025

2. Technoculture
01
02
TABLE OF CONTENTS
03
Technological
Advancements and
Innovation
Risk Theory
Risk in
Technoculture
04
Examples of
Technocultural Risk
05

3. ❏What is Technoculture?
Technology
The use of
scientific
knowledge for
practical purposes
or applications,
whether in
industry or in our
everyday lives.
Culture
Culture is the
abstract, learned,
shared rules and
standards for
generating
behaviour and
understanding
experience.

4. ❏ Technological Advancements and
Innovation :-
● We live in an increasingly digital world.
● Everyday life, shopping to education depends
heavily on technology.
● Communication - Mobile
● Online shopping
● Entertainment
● Access to information
● Commerce
● Transportation
● Healthcare
● PC

5. ❏ Risk Theory:-
➢ Risk society: Towards a new Modernity (1992)
which he introduced in his 1986 book "Risk Society:
Towards a New Modernity." Beck argued that
contemporary society is increasingly defined by the
production, distribution, and management of risks.
➢ “risk society is a systematic way of dealing with hazards
and insecurities induced and introduced by
modernization itself" -Ulrich Beck
➢ ‘A risk society is a society increasingly preoccupied with
the future (and also with the safety) which generates
the notion of risk.' -Anthony Giddens
➢ Risk is not real, risk are about ‘becoming-real’.

6. ❏ Risk in Technoculture:-
Technological
Risk
Societal Risk
Cultural Risk

7. ❏ Technological
Risk:-
The adoption of new
technologies can introduce
various risks. This includes
the risk of technical
failures, such as system
malfunctions or security
breaches. These risks can
have significant societal,
economic, and cultural
impacts.
● 9/11 attacks
● Weapon of mass
destruction
● Movie :- Robot (2010)
Director :- S.Shankar
❏ Societal Risk :-
Technological changes
often disrupt traditional
social structures and
norms. This disruption
can lead to social risks,
including job
displacement, loss of
privacy, and challenges
to existing power
structures.
❏ Cultural Risk :-
Cultural values and norms
are influenced by
technology. Rapid changes
can lead to a loss of
cultural identity or a shift
in societal values. For
example, the widespread
use of social media has
changed how we perceive
privacy and interpersonal
relationships.

8. ❏ Examples of Technocultural Risk :-
1. Climate Change :- The use of technology and its impact on the
environment is a significant technocultural risk. The reliance on fossil fuels
and other environmentally harmful technologies has led to climate
change.
➔ 2.0 movie (2018)
Director- S.Shankar

9. 2. AI and Automation:-
➢ The widespread adoption of artificial intelligence and
automation technology poses risks to employment and societal
structures as jobs are automated, impacting livelihoods and
economic stability.

10. 3. Social Media and Mental Health:-
➢ The technocultural impact of social media on mental health, particularly among
younger generations, has raised concerns about addiction, bullying, and the
spread of misinformation

11. 4. Mitigation of Technocultural Risks :-
a. Regulation and Governance: Governments and regulatory bodies play a crucial
role in mitigating risks associated with technology. They create policies and regulations to
ensure the responsible use of technology and protect citizens' rights.
b. Ethical Considerations: Ethical frameworks and guidelines are developed to
address the potential harm caused by technology. This includes ethical considerations in
artificial intelligence, biotechnology, and data privacy.
c. Education and Awareness: Raising awareness about the risks of technology is
vital. Educating individuals and communities about the potential dangers and benefits of
technology helps them make informed decisions.

12. ❏Conclusion:-
Technoculture and risk are intertwined, and understanding the interplay
between technology and culture is essential for addressing and mitigating
the risks associated with technological advancements. This involves a
combination of regulatory, ethical, educational, and adaptive measures to
ensure that technology benefits society while minimising its negative
impacts.

13. Jarvis, Darryl SL. "Risk, globalisation and the state: A critical appraisal of Ulrich Beck and the world
risk society thesis." Global society 21.1 (2007): 23-46.
Zaalberg, Ruud, and Cees Midden. "Enhancing human responses to climate change risks through
simulated flooding experiences." Persuasive Technology: 5th International Conference, PERSUASIVE
2010, Copenhagen, Denmark, June 7-10, 2010. Proceedings 5. Springer Berlin Heidelberg, 2010.
Shaw, Debra Benita. Technoculture: The key concepts. Routledge, 2020.
Nair, D. Radhakrishnan. "Techno-culture and Risk." SCMS Journal of Indian Management
13.2 (2016): 4-4.
❏References :-