Techno culture or Risk

1. Topic:- Technoculture and Risk
(Cultural Studies)
 Name:-Kailas Gohil
 Roll No:- 14
 Paper No:-8(The Cultural Studies)
 Semester:-2(Two)
 Email ID:-kailasgohil1998@gmail.com
 Submitted By:-Dr. Dilip Barad
 SMT S.B. Gardi M.K. Bhavangar
University

2. Introduction…….
 Contemporary critical has had to
negotiate with the with massive
environmental adversity, industrial
disaster,9/11 and other cataclysmic
events.
 Much contemporary theory examines
the role such event play in culture. One
of the most influential of such theories
is that of Risk Society.

3. Example…
• PC..
• Risk: ‘”Virus’, “Illegal Operation”, Corruption of
hard disc and so on.
• Solution: Contact the help center, download
anti- virus, update your PC etc…
• NOTICE that both risks and solution are
embedded in the same system.
• Do You see the use of technology as risky, and
that same technology asks you to buy more
perfection to avoid risks?

4. Risk Society..
• Risk Society:
Towards a new
Modernity
(1992)
• ULRICH BECK

5. Definition:….
• A Risks society is a
society increasingly
preoccupied with
future (and also
with the safety)
which generates
the nation of Risk.
-Anthony Giddens

6. “A Risk Society is a
systematic way of
dealing with
Hazards and
insecurities induced
and introduced by
modernization
itself”-ULRICH BECK

7. Risk Society: towards a new
Modernity (1992)
As soon as risks became real they
become disaster.
Example: Indian cricket Batting line
up.
‘RISKS ARE POTENTIAL DISASTERS’.

8. TECHNOCULTURE in everyday life…
• We live in increasingly
technolosized world.
• Everyday life Shopping
to Education depends
heavily on technology.
• Communication- mobile
• Online shopping
• Entertainment
• Access of information
• Commerce.

11. Technological threats
 Weapons of mass destruction
 9/11 attack, other terrorist attack
 These threats are solved using more
technological systems and machines,
which in turn generates more risks.

12. • Beck beings by suggesting that techno science in industrial
society has generated numerous dangers.
• Industrial society is based on the production and distribution
of goods which are required to fill the ‘SCARCITY’ within
society.
• Society is based on scarcity and the removal of scarcity can
handle goods and needs only when they catualize, as ‘visible’.
• Such a system can not handle the risks and hazards of
industrial production and dustribution.
• But as long as risk is secondly to scarcity or needs industrial
society has no problems.

14. Thank
You