Overview of Omtool Social media status

1. Social Media Status
Quick update, 6/11/10

2. 1) What the Omtool Social Media World looks like now
Metrics
2) Overall Strategy to address
Potential Opportunity
3) Considered first steps

3. Today...Linkedin

4. Today...Youtube

5. Today...Facebook

6. Today...Twitter

7. How do you
know when it’s
working?

8. How do you
know when it’s
working?

11. Execution of a Social Media
Strategy
Establish
Strategy
Presence
Properly
Expand
Maintain
Reach
Presence
Nurture
Relationships

12. Social Navigation Lead Math -
30 mins/site/day =
1 lead/site/ month
What’s Twitter 1
achievable? Facebook
Linked-in
1
1
FastPitch 1
Total 4

13. Social Navigation Lead Math -
30 mins/site/day =
1 lead/site/ month
What’s Twitter 1-3
achievable? Facebook
Linked-in
1-5
1-2
FastPitch 1-2
Total 4-12

14. Revisit Target Audience
Align Profiles
Search optimize, link
What are the sites
first steps? Get Partners involved
Reach out
Engage
1:1 grunt eMail
campaign
Leverage SM groups/
List interest

15. Social Media Status
Quick update, 6/11/10