Tapping Social Media for Maximum Ministry

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Presentation given to seminary students and pastors at Midwestern Baptist Theological Seminary. (April 2011)

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  • Tapping Social Media for Maximum Ministry

    1. 1. Tapping Social Media for Maximum MinistryMidwestern Baptist Theological Seminary April 2011
    2. 2. Goals and Objectives Part 1 - Theory1. Define Social Media2. Provide an Overview of Tools, Elements, andCharacteristics3. Outline a Few Guiding Principles
    3. 3. Goals and Objectives Part 2 - Practice4. Craft Your Social Media Strategy5. Manage Your Time6. 10 Commandments of Social Media
    4. 4. What is Social Media?From Wikipedia, the free encyclopedia... social media is a shift in howpeople discover, read and sharenews, information andcontent ... 
    5. 5. What is Social Media?... transforming monologues(one to many) into dialogues(many to many) and ...
    6. 6. What is Social Media?... is the democratization ofinformation, transformingpeople from content readersinto publishers .... 
    7. 7. But What Does That Mean?Social Media represents 3 important realities:1. Content rules.
    8. 8. But What Does That Mean?Social Media represents 3 important realities:1. Content rules.2. You can be ignored.
    9. 9. But What Does That Mean?Social Media represents 3 important realities:1. Content rules.2. You can be ignored.3. Youre not in control.
    10. 10. Overview of Platforms and Tools Just a few examples...
    11. 11. Overview of Tools1. Desktop/Laptop2. Cell Phone/Smart Phone3. Digital Camera/Video
    12. 12. Overview of Elements 1. Content 2. Photos 3. Audio/Video
    13. 13. Overview of Characteristics 1. Integration 2. Collaboration 3. Web-based 4. Open Source
    14. 14. Outline a Few Guiding Principles Rules to live by in a Social Media world1. You are who you are online.
    15. 15. Outline a Few Guiding Principles Rules to live by in a Social Media world1. You are who you are online.2. Google matters.
    16. 16. Outline a Few Guiding Principles Rules to live by in a Social Media world1. You are who you are online.2. Google matters.3. Content creates opportunity.
    17. 17. Outline a Few Guiding Principles Rules to live by in a Social Media world1. You are who you are online.2. Google matters.3. Content creates opportunity.4. The power rests with the individual.
    18. 18. Outline a Few Guiding Principles Rules to live by in a Social Media world1. You are who you are online.2. Google matters.3. Content creates opportunity.4. The power rests with the individual.5. If you dont exist online ... you dont exist.
    19. 19. Questions? In Review: Session 1 - Theory1. Define Social Media2. Provide an Overview of Tools, Elements, andCharacteristics3. Outline a Few Guiding Principles
    20. 20. Next Session: Practice Session 2 - Practice4. Craft Your Social Media Strategy5. Manage Your Time6. 10 Commandments of Social Media
    21. 21. Craft Your Social Media Strategy You have an important choice to make. Which path will you choose?
    22. 22. Craft Your Social Media Strategy
    23. 23. Craft Your Social Media Strategy Message Message Sender Receiver Social Media is Communication.
    24. 24. Craft Your Social Media Strategy Basic Principles of Communication1. Carefully define the message you want to send.
    25. 25. Craft Your Social Media Strategy Basic Principles of Communication1. Carefully define the message you want to send.2. Clearly identify your intended audience.
    26. 26. Craft Your Social Media Strategy Basic Principles of Communication1. Carefully define the message you want to send.2. Clearly identify your intended audience.3. Remove all obstacles and barriers.
    27. 27. Craft Your Social Media Strategy Basic Principles of Communication1. Carefully define the message you want to send.2. Clearly identify your intended audience.3. Remove all obstacles and barriers.4. Measure effectiveness ... and measure again.
    28. 28. Craft Your Social Media Strategy There is no one-size-fits-all strategy!
    29. 29. Craft Your Social Media Strategy My Strategy Ben Stroup Blog (Content)
    30. 30. Craft Your Social Media Strategy My Strategy Twitter (Conversation) Ben Stroup Blog (Content)
    31. 31. Craft Your Social Media Strategy My Strategy Facebook Twitter (Relational) (Conversation) Ben Stroup Blog (Content)
    32. 32. Craft Your Social Media Strategy My Strategy Facebook Twitter (Relational) (Conversation) Ben Stroup LinkedIn Blog (Professional) (Content)
    33. 33. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy1. Decide if Social Media is right for you.
    34. 34. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)
    35. 35. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.
    36. 36. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.4. Facilitate a conversation. (Dont dictate.)
    37. 37. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.4. Facilitate a conversation. (Dont dictate.)5. Stick with it. (Dont expect immediate results.)
    38. 38. Manage Your Time 3 Realities You Need To Keep In Mind1. Learning takes place "off the clock."
    39. 39. Manage Your Time 3 Realities You Need To Keep In Mind1. Learning takes place "off the clock."2. Nothing works "out of the box."
    40. 40. Manage Your Time 3 Realities You Need To Keep In Mind1. Learning takes place "off the clock."2. Nothing works "out of the box."3. Evaluate and adjust your habits.
    41. 41. Manage Your TimeFind content! Capture Content!1. Blogs/Blog Aggregators 1. Laptops2. Twitter Search 2. Flip Video Recorders3. Google Alerts 3. Digital Cameras4. E-newsletters 4. Smart PhonesBecome a content junkie! Invest in the smart phone!
    42. 42. Manage Your TimeThere are unlimited ways to monitor, measure, and participate in the Social Media revolution. Some are advanced. Some are basic. The key is to start DOING something today.
    43. 43. 10 Commandments of Social Media1. Encourage User-Generated Content.
    44. 44. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.
    45. 45. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.3. Keep relationships the primary focus.
    46. 46. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.
    47. 47. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.
    48. 48. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.
    49. 49. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.
    50. 50. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again.
    51. 51. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again.9. Market your Social Media presence.
    52. 52. 10 Commandments of Social Media1. Encourage User-Generated Content.2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again.9. Market your Social Media presence.10. Be patient.
    53. 53. Any Questions?Join the Revolution!
    54. 54. Contact Information Ben Stroup Twitter: @ben_stroup Facebook: Ben Stroup LinkedIn: Ben Stroup Web: benstroup.com Blog: thecontentmatrix.comE-mail: ben@benstroup.com

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