ورقة عمل مقدمة للمؤتمر السنوي الثامن والعشرين للاتحاد العربي للمكتبات والمعلومات (أعلم) تحت عنوان شبكات التواصل الاجتماعي وتأثيراتها في مؤسسات المعلومات في العالم العربي

1. 1
1

2. 2
Descriptive Qualitative Research Method

3. 3
2
3
Posts

4. 4
Plan B
(WIIFM)
4
Web 2.0
5
Virtual Communities6

5. 5
7
8
9
10
LinkedIn11
12
SMART
STP
Segmentation
Targeting
Positioning

6. 6
13
14
15
16
17
Facebook Twitter Myspace Google+
Blogger WordPress
Flickr Google Picasa
YouTube Dailymotion
Slide share Scripped
Google Calendar Yahoo Calendar

7. 7
Feedback
18
Facebook Insights

8. 8

9. 9

10. 10

11. 11

12. 12
:
.
SMART1
1
Specific
Measurable Attainable Relevant Time based)

13. 13

14. 14

15. 15
:Hootsuite-Tweetdeck-Feedly-Social-Oomph-Tweepi-Buffer Quuu

16. 16

17. 17

18. 18
.

19. 19
2
2

20. 20
SMART
Facebook AnalyticsTwitter InsightsGoogle Analytics
Klout
Poll

21. 21
1 Farkas, Meredith G. Social Software in Libraries: Building Collaboration,
Communication, and Community Online. Information Today Incorporated, 2007.
2
3 Severin, Werner J., and James W. Tankard. Communication theories: origins,
methods, and uses in mass media. Longman, 1997.
4 Dentsu social media handbook. Popular Prakashan, 2010.
5
6
7. cybrarians
journal .
http://www.journal.cybrarians.info/index.php?option=com_content&view=article&id=
31-52-09-20-05-&catid=141:2009-20-20-382:
8 Ramli A. Study on the use of Facebook RSS Blogs and Twitter (Web2.0) among
selected academic libraries from 6 Gulf countries namely: Kingdom of Saudi Arabia
United Arab Emirates Qatar Bahrain Oman and Kuwait QScience Proceedings
2014, The SLA-AGC 20th Annual Conference 2014:3
http://dx.doi.org/10.5339/qproc.2014.gsla.3
9
10

22. 22
11
12 Baker, David. Libraries and society: role, responsibility and future in an age of
change. Chandos Publ., 2011.
13
14
15 Tani
2012)
16
-17
18.
Cybrarians
Journal.:.:
http://journal.cybrarians.org/index.php?option=com_content&view=article&id=771:20
51&catid=302:papers&Itemid=93-55-12-13-04-17