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Target Audience Research

                   Results
Although I tried to give   Gender
out my questionnaire to
many people, my results
have shown that I had
more female than male
participants. Which
means I have to be
careful when analysing
results as a whole, as              Female
they could be biased to
                                    Male
female viewers more
than male viewers. The
age range of most of my
participants ranged
between 16-18 and so I
should also be wary that
the results collected
represent quite a young
audience.
Do you watch           It was interesting to see that the majority
music videos?          answered „Yes‟ to watching music videos
                       (only one person said no).

                       When asked to elaborate answers
                       included:

                             “It‟s
                        interesting!”
                Yes                                 IT‟S FUN
                No

                           “Sets the
                         songs mood”           “To see
                                              the artist
           “Boring!”                         [or ideas]”
Type of music listened to
7

6

5

4

3
                                Column1
2

1

0
Favourite music videos:
1) Let Forever Be- The Chemical brothers
   http://www.youtube.com/watch?v=s5FyfQDO5g0




                                     “Very original, not
                                   sure how they made
                                    it, very interesting”
2) No Handlebars- Flobots
   http://www.youtube.com/watch?v=HLUX0y4EptA




                                           “I like the
                                        animation and it
                                       has a good moral”
3) Bad Romance- Lady Gaga
   http://www.youtube.com/watch?v=qrO4YZeyl0I&ob=
    av2e



                                         “It‟s unusual”
4) Thriller- Michael Jackson
   http://www.youtube.com/watch?v=4V90AmXnguw&o
    b=av2n



                                     “The narrative is
                                        engaging”
Others:
   Many answered that „no‟ they did not have a
    favourite music video, which could show they like a
    variety or don‟t like music videos in general.
   Some said they like music videos with elements of
    comedy.
Do you prefer music videos that are slow or
fast?
                    Pace




                                         Slow
                                         Fast
Other information collected:
   The number one favourite place to consume music
    videos on was                   again showing how
    digitally orientated today's audiences are.
   Special effects were favored by most in music videos
    as it made it more interesting to watch.
   There was a balance between bright colours/natural
    lighting to be used in a video, but excess of neither
    was liked. This shows that a combination of both
    would be put to better use.

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Target audience research

  • 2. Although I tried to give Gender out my questionnaire to many people, my results have shown that I had more female than male participants. Which means I have to be careful when analysing results as a whole, as Female they could be biased to Male female viewers more than male viewers. The age range of most of my participants ranged between 16-18 and so I should also be wary that the results collected represent quite a young audience.
  • 3. Do you watch It was interesting to see that the majority music videos? answered „Yes‟ to watching music videos (only one person said no). When asked to elaborate answers included: “It‟s interesting!” Yes IT‟S FUN No “Sets the songs mood” “To see the artist “Boring!” [or ideas]”
  • 4. Type of music listened to 7 6 5 4 3 Column1 2 1 0
  • 5. Favourite music videos: 1) Let Forever Be- The Chemical brothers  http://www.youtube.com/watch?v=s5FyfQDO5g0 “Very original, not sure how they made it, very interesting”
  • 6. 2) No Handlebars- Flobots  http://www.youtube.com/watch?v=HLUX0y4EptA “I like the animation and it has a good moral”
  • 7. 3) Bad Romance- Lady Gaga  http://www.youtube.com/watch?v=qrO4YZeyl0I&ob= av2e “It‟s unusual”
  • 8. 4) Thriller- Michael Jackson  http://www.youtube.com/watch?v=4V90AmXnguw&o b=av2n “The narrative is engaging”
  • 9. Others:  Many answered that „no‟ they did not have a favourite music video, which could show they like a variety or don‟t like music videos in general.  Some said they like music videos with elements of comedy.
  • 10. Do you prefer music videos that are slow or fast? Pace Slow Fast
  • 11. Other information collected:  The number one favourite place to consume music videos on was again showing how digitally orientated today's audiences are.  Special effects were favored by most in music videos as it made it more interesting to watch.  There was a balance between bright colours/natural lighting to be used in a video, but excess of neither was liked. This shows that a combination of both would be put to better use.